Fashion Trends On The Neck

The "three high" standard proposed by angel Jun Lei Jun in analyzing B2C e-commerce is high price, high gross profit and high purchase frequency. It is regarded as a standard by many entrepreneurs and investors.

Because after the landing of NASDAQ, the top three businesses of the "highest list of listings" are all from the 3C, clothing and maternal and child fields that are fully in line with this standard.

But some people do not believe in this "evil". In the former IDG vice president Liu Zhongqing's investment in the electricity supplier project, one is on the line this month, the scarf "Mai la la".

If we say that "all customers" are the needs of white collar groups for clothing categories, then what are we trying to catch up with the "scarlet scarves that can buy several different colors and patterns" on the Internet?

　 The first "scarf" B2C Market Team

Mawei LA's founding team is made up of five backbone members (Liu Zhongqing, Kevin Cheung, Eric Wang, Gao Wen Ting, Luo Tingxin). They are good at one piece, and their knowledge, resources, capabilities or technical complementarities form a complementary group. Liu Zhongqing, a former vice president of IDG and an angel investor of this project, Liu Zhongqing participated in and led several investments in the Internet, wireless, new media and communications. He hosted 7 projects before, and 6 of them successfully listed, including Lei, Lei and so on. Kevin Cheung, general manager of the company, previously served as director and general manager of the company. He has outstanding capabilities in company management and operation. Eric Wang, a Ph.D. in e-commerce and network security, has had many entrepreneurial experiences. He founded Huan Huan China (Ltd.) Co., Ltd. as the company's CEO, and is one of the founders of joy net. He's on the Internet. Operate And technical ability is outstanding. Gao Wenting is outstanding in fashion, clothing design, processing and production. Luo Tingxin, a Chinese human resource manager and former director of human resources of Jinzhong media, has served as director and general manager of Ph.D. Network Technology Co., Ltd., and currently serves as director of many companies such as cool city, Ltd. The core members of the team are responsible for each other and complement each other.

In 2010, Kevin heard more and more friends around him talking about the rapid development of customers, customers and other B2C providers. At the end of 2010, he found Gao Wen Ting's advice. Gao Wen Ting's suggestion was "recently began to wear scarves, so it is better to put scarves on the Internet to do so." So Kevin conducted a detailed investigation, found Liu Zhongqing and Eric to discuss, hit it off, rolled up sleeves, and began to sell scarf business.

At the early stage, Kevin, who worries about the office space, unconsciously heard about the 2 year rent free policy of the international e-commerce Industrial Park. Suddenly, he thought of one of the founders, Eric, who had overseas study background. His condition accords with the preferential policies. The Management Office of the e-commerce Industrial Park also helped them solve the problem of office space very quickly.

　　 Is a scarf a semi social product?

Even though I used to spend ten yuan on SuperMarket or clothing market, I bought one. scarf Although most of the knowledge about scarves was only decided after starting a business, the Kevin became an expert.

"Like the clothes and shoes sold by customers, they are social products, because they will undoubtedly" attend "any formal or informal social occasions. Similarly, scarves, which have been neglected by Chinese people, are a semi social product. Kevin told reporters.

Most Chinese people only recognize the warmth retention function of scarves, and the function of scarf's Joker is beginning to be recognized. In this 2011 International Fashion Week, scarf products, which have always been on the edge of clothing and as collocation products, have taken the lead in T. Scarves are the first choice for fashion women to match costumes in autumn and winter. Many fashionable women follow the charm, free and easy, and uninhibited mix and match styles are often realized through scarves and scarves, giving women the charm of gentle vitality and temperament. Scarves are versatile, including shawls, chest ornaments, waist ornaments, neckties, headwear, head flowers, package decorations and so on. They can be divided into long scarves, large scarves, small square scarves and crescent towels. They can be divided into silk, Qiao silk, wool, silk, linen, spinning, and so on, with different patterns and colourful patterns. Scarves can also be used to modify women's long hair or short hair, or to modify women's caps and bags, using scarves to adorn their shoulders or neck, or even to dress up as a fashion dress to show their personality.

Although domestic consumers now have little understanding of scarves, it also makes Kevin even more confident that as more and more people know that the brand of cuffs should be removed before wearing a new suit, they will pay more and more attention to the matching between scarves and other parts of the dress. The history of "flower scarves and flower clothes" will end, and the current scarcity market of tens of billions will soon usher in its "maturity" period. {page_break}

Against this background, Mawei LA's founding team took the lead in scarf as an incision into the field of electricity, emphasizing the concept of "fast fashion" of individuality, versatile, environmental protection and health.

The product of Mawei La series is selected from natural environmental protection material. From design to production, it must undergo eight rigorous processes and exquisite workmanship. Mawei LA's product positioning aims at enjoying the high quality "Fast Fashion Scarf" for the white-collar people at medium price, and so called "fast fashion", that is, the time of delivery, the parity and the fashion trend. In order to bring the world's fashion to the East, the mawana product development team has taken the lead in the world's top trend shrine. With the keen sense of fashion and the editing ability of the trend, it has collected the latest information of each season and incorporated the fashion elements into every detail of the Oriental Girl, so that consumers can synchronize with the world trend, and let fashion enter into life. Its e-commerce technology team is composed of Ph. D. and master degree from Hon and Harbin Institute of technology. Because direct selling through the global online shopping platform saves the cost of intermediate agent sales, Mawei LA will allow more people to enjoy the fast fashion quality life at a moderate price.

The scarf is more professional, more comprehensive, more sophisticated, more fashionable, so that consumers quickly remember that the scarf is bought on the new business brand Mai Wai la.

Fun and fast fashion

Peter, manager of its product development department, told Kevin that the two most important problems at present are to develop new categories around the concept of "fast fashion", and to control the proportion of the company's equity and keep financing under the condition of keeping book balance. In Kevin, clothing and sunglasses have long been included in the next category plan. "Then we may sell headwear." Eric added excitedly. Looking back from this layout, initially thought that the scarf as an incision is indeed an optimal choice - to attract consumers' purchase experience with relatively low price merchandise, and then extend it to the higher price category of collocation clothing and sunglasses.