• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Building The Foundation Of Chinese Style Home Textile Luxury Goods

    2011/8/25 10:51:00 61

    Home Textiles Luxury Goods

    "At present, there is no monopoly brand in the industry. Such brands undoubtedly need to have a complete industrial chain to ensure product quality."


    Interview with Qiu Dong, President of Ruyi group in Shandong, he is working with a head of a British department store to discuss cooperation.

    When asked whether it was because of the fierce competition in the domestic textile market and the intention to further expand the international channels, Qiu Dong said that the expansion of channels and control of channel resources had been implemented since last year, but he denied the fierce competition in the domestic textile market.

    "I have been engaged in the textile industry for more than 30 years. It can be said that the competition of home textile products is the weakest in the textile products. The home textile industry has only more than ten years of development history, and with the further deepening of urbanization, there is still room for development in the home textile market."

    He continued, "at present, there is no monopoly brand in the industry. Such brands undoubtedly need a complete industrial chain to ensure product quality."


    Lengthen

    industry chain

    Both ends


    Qiu Dong said that 2010 was a year of truly expanding channels and opening up terminals.

    Many enterprises are still in the shadow of the financial crisis. Ruyi group has successively held or acquired two department stores in Japan and the United Kingdom, and bought a clothing brand in Italy, thus controlling the terminal resources, and introducing Italy's advanced design concepts and superb skills.


    "The reason we did this is because we found that terminals could not produce sales.

    Ruyi is not a long time to do home textile brand, but based on years of experience, we know the importance of channel.

    financial crisis

    It is both a challenge and an opportunity. It may be a development opportunity for the diligent Chinese enterprises. "

    Qiu Dong said so.

    So far, Ruyi group has established a purchasing channel to build more brand stores, directly control terminal channels, and ultimately better open the market's thoroughfare.


    Now that it has the resources of foreign channels, it means having the ability to control the allocation of brands. When asked if Qiu Dong intends to use his resources to drive a group of brands out of the country, the answer is yes.

    "Our strategic goal is to" go out "and" take out ", take good brands out and go out with everyone.

    Instead of fighting alone, we hope that the best companies in the United States will jointly open the European and American terminal market.


    "Not only that, but we also decided to elongate the front-end of the industrial chain.

    raw material

    "

    This sentence points out the development focus of Ruyi home textile this year, that is, acquisition of raw material enterprises and control of raw material resources.


    Qiu Dong said: "raw materials can not guarantee that the subsequent production will have a great impact."

    The crisis of raw materials started last year has given many enterprises such inspiration. However, because of insufficient funds and weak strength, most enterprises can only be disappointed.


    In the middle of this year, Ruyi group bought an Australian ranch, the ten largest ranch in the world, covering an area of about 9600 square kilometers. Besides, the group also acquired the "Bayi" wool base in Xinjiang.

    In this regard, Qiu Dong said: "wool spinning is widely used in home textile industry, and the market demand is also great.

    Last year's home textile exhibition, we tried to display cashmere home textile products. This year, Luis Man, the high-end brand of Ruyi home textile, will bring cashmere products to the exhibition.

    The home textile, which has its own material advantages, now has the advantage of raw material fiber. This is exactly the specific policy of "strategic positioning of the future of enterprises". In Qiu Dong's words, "we control resources and do not worry about changes in the international market".


    Building luxury brands in China


    The brand of Ruyi home textile is divided into 3 grades, namely, the cherry blossom home textiles with popular routes, Luis Man of the middle and high-end lines, and the high-end luxury brands that are being built.


    Qiu Dong said that Chinese factories used to make OEM for foreign brands. Now the high-end products of Ruyi are produced by European factories, and foreign countries are making OEM for China.

    Such products are naturally expensive. Now China has the ability to consume luxury household textile products? Do most Chinese consumers stay in the stage of internationally renowned luxury brands, can they accept the expensive luxuries produced in China? Qiu Dong said: "the overall national strength of China is improving now. The luxury consumption power of Chinese consumers has attracted the attention of the international market. With the continuous growth of economic strength, the consumption psychology of Chinese consumers has undergone great changes, and more and more people will pay attention to local luxury goods with national characteristics.

    Just like Chinese furniture and Chinese courtyard style, the audience of housing is a person with a certain consumption ability and taste, and luxury Chinese textile products with Chinese characteristics will also be favored by consumers.

    {page_break}


    Qiu Dong's interpretation of Chinese luxury goods shows people the future direction of Ruyi group and understands the intention of creating a complete industrial chain.

    In general, the cultural value of luxury brands is greater than the value of real products. In order to ensure product quality, the value of the industrial chain paid behind it is far more than that of cultural value and single product value.

    "Only finished products made of raw materials and processed into finished products of home textile products can best guarantee product quality."

    Qiu Dong said so.

    More importantly, it is said that China is a big country of luxury, referring to the fact that China is a large country that imports and assimilate luxury goods. After that, China will become a big country in creating luxury goods, focusing on creating and realizing self value.


    Since luxuries have luxury products and common products, what are the specific differences between different grades of products? Qiu said: "the main difference is design and positioning, and different guidance to lifestyle."

    He also told reporters that regardless of which brand, Ruyi group home textile product quality should be the best brand in the same grade.

    "We don't have many advertisements, but the quality requirements for the products are very high.

    I believe that "wine is not afraid of deep alley". As long as we keep steady and keep good quality, customers will come to us automatically.

    Ruyi group's own technology inspection center will conduct sampling inspection on every process of home textile production to ensure the final product quality.

    Quality is the most vulnerable factor to brand, so quality is the most emphasized content.


    Taking both the high-end line and the mass market, Ruyi home textile seems to pay more attention to comprehensive coverage rather than single market.

    In this regard, Qiu Dongyao shook his head to show that he wanted to be single-minded rather than single.

    Specificity means that enterprises should concentrate on their advantages, find suitable development space, and do fine work.

    Although Ruyi home textile covers three levels of high school and low school, it has found its own position in every level and has developed to a deeper level.

    • Related reading

    Brand Clothing Prices Need To Prevent Consumers From Losing.

    market research
    |
    2011/8/25 10:19:00
    58

    Brand Clothing Home Textiles "Leader" Growth Continues To Conceal Worries

    market research
    |
    2011/8/24 11:09:00
    42

    The Arrival Of The "Double Sound Cannon" In The Cotton Era

    market research
    |
    2011/8/24 10:42:00
    44

    Limited Cotton Prices In Cotton Textile Enterprises

    market research
    |
    2011/8/24 9:48:00
    50

    The Levy Of Luxury Goods Is A Foregone Conclusion.

    market research
    |
    2011/8/24 9:21:00
    75
    Read the next article

    RMB FDI For Implementation In September

    Shen Danyang, the new spokesman of the Ministry of Commerce, said at a regular press conference of the Ministry of Commerce 24, that the trade surplus rebounded in July this year was somewhat fortuitous, and the trade surplus is expected to decline further this year. At the same time, we will make further efforts to make use of foreign investment and strive to implement cross-border RMB direct investment in September (that is, RMB FDI).

    主站蜘蛛池模板: 一级人做人爰a全过程免费视频| 天堂一区二区三区精品| 国模吧一区二区三区精品视频| 国产亚洲情侣久久精品| 亚洲日韩中文字幕| 中文亚洲av片不卡在线观看| 日本a∨在线观看| 欧洲亚洲综合一区二区三区| 女人张开腿让男人桶个爽| 国产亚洲视频在线| 亚洲人成7777影视在线观看| 3d动漫h在线观看| 第九色区AV天堂| 好妈妈5高清中字在线观看| 伊人久久大香线蕉综合电影 | 久久精品国产日本波多野结衣| 亚洲自拍欧美综合| 毛片男人18女人19| 国产高清美女**毛片| 伊人性伊人情综合网| 一级做α爱**毛片| 男人边吃奶边爱边做视频国产| 天天综合网网欲色| 再深点灬舒服灬太大了添网站| 一个人看的www在线观看免费| 猫咪免费人成网站在线观看入口| 成人看片app| 国产一区二区精品在线观看| 久久精品国产精品亚洲艾| 都市激情综合网| 日韩欧美在线视频| 国产欧美一区二区精品久久久| 亚洲欧美专区精品久久| 99久久伊人精品综合观看| 狠狠色狠狠色综合系列| 国产美女精品久久久久久久免费 | 亚洲另类无码专区丝袜| 97国产免费全部免费观看| 狠狠躁夜夜躁人人爽天天天天97| 国产美女网站视频| 久久成人国产精品一区二区 |