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Step Cloud Men'S Brand Upgrade "Three Steps"

2011/8/26 14:20:00 55

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Step Cloud Menswear Brand Upgrade

It originated in the 80s of last century.

Step cloud brand

After more than 20 years of ups and downs, it has accumulated.

Feng Bang

Features of clothing

precipitate

Step cloud history and culture.

In recent years, in order to seek greater development, step cloud management has pushed the step cloud to a new level in the form of "three steps" with a keen eye and resolute action.

Step cloud Nanchang flagship store

Terminal reconstruction

A good terminal environment can promote the popularity of consumption.

The promotion of sales terminal image is the start project of step cloud brand promotion, and is also the primary project.

In 2009, the company embarked on a plan to work together with professional decoration companies to create the terminal store image. After six months of operation of several demonstration shops, combined with the brand culture and product characteristics of step cloud, the malpractice in the decoration of the demonstration shop was analyzed and corrected.

And from all aspects of subdivision and research, make a terminal image design scheme that accords with brand development and product temperament, and set up a new SI system of step cloud terminal.

In the same year, the flagship store was opened in several important provincial capitals, and received excellent results.

In 2010, with the creation of the terminal pole image, a major renovation of the national terminal market was launched. Under the full support and reasonable planning of the company, flagship stores all over the country began to rise, and the number of new stores nationwide rose to hundreds within one year.

In 2011, the standard of a flagship store in every part of the agency was basically achieved.

As the saying goes, "Buddha relies on gold clothing and people rely on clothes and clothes". Shops are closely combined with brand development as the core of brand sales terminals.

The promotion of brand terminal image means brand innovation and development. Under the impetus of the new image, the sales performance of Bu Yun has been improved step by step.

Celebrity endorsement

A good brand or product publicity relies on the image, finding the suitable endorsement for the step cloud brand to drive the influence and drive the sales performance. This is a very important core.

Cheung Kwok Keung at the signing ceremony of step cloud and general manager of step cloud should take photos.

Step cloud brand positioning is suitable for successful men's business casual wear, step cloud culture concept is: "tolerance, atmosphere, integrity, responsibility", in 2011 the company hired movie star Cheung Kwok Keung as the spokesman of the company's image.

Cheung Kwok Keung's impression of the public is the standard good man image, whether it is "Chen Lei", "my brother is called Shun Lu", Wang Haitao of Wang Haitao forty-one this year, or Shen Hao secretary in "forever loyalty", the image of good man is the image of step cloud men's dress.

"Experienced real men" is the advertising orientation of step cloud men's clothing, and also coincides with the positioning of Cheung Kwok Keung's audience.

Cheung Kwok Keung's endorsement of step cloud makes the story of consumers understand the story closely, and the personality they accept is closely related to step cloud.

connotation

。

With the help of celebrities' image and popularity, through television, newspapers, billboards and other forms of publicity, it speeds up the affinity and identity of customers to "step cloud" and expands the popularity and influence of step cloud brand.

Unify order

In the face of terminal pformation and image enhancement, the original business model has been unable to adapt to the pace of step cloud development.

For step cloud, 2011 is a challenging year, and change is the theme of this year.

The adjustment of business mode is the key to brand pition and upgrading. Unified ordering is a new opportunity for sustainable development of step cloud.

In April 17th this year, the Management Committee of Bu Yun company discussed seriously and carefully about the meeting in Ji'nan, and decided that the company will implement a unified ordering mode this year.

Centralization of the original order is centralized order, making the brand form step cloud style.

The implementation of unified ordering can promote the concentration of products, the unity of styles and the improvement of grades. This is also the inevitable trend of brand development.

In late May, the order will be 2011.

Hometown of charity

"- Fenghua is solemnly convened.

This order will be a new starting point after the reform of step cloud reorganization, and also the beginning of a new nationwide unified ordering mode.

The company leaders and agents held a preparatory meeting to discuss in detail how to improve sales scale, new operation series, grasp the trend of popularity, and optimize order management.

Clear strategic guidance plus complete and fashionable new products, agents and distributors from all over the country have witnessed the surprises and shocks brought by the 2011 step cloud, autumn and winter new products.

Dealers will give a high opinion of such orders, and we all agree that the same order, save energy and effort, concentrate the category and style, especially the combination of multi series products, make it easier to compare and grasp style; agents are full of confidence in the sale of 2011 autumn and winter products.

They said they would work together to expand the market and jointly create the future of step cloud.

The order volume of this order will be at a record high.

Step cloud brand positioning is to build step cloud into a large scale, characteristic, high quality, popular and market share brand.

If you have a plan, you have a goal. If you have a goal, you will have a direction, and a direction will have a harvest.

I believe that under the impact of the new image of step cloud, we will start a new wave of fashion and sales in the new mode of operation, so as to make the step cloud brand brilliant.