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    There Are More "&Nbsp" In The Autumn Clothing Market.

    2011/8/26 19:28:00 42

    Autumn "Spectator" Clearance

    Beginning of autumn, it will be over in summer, and many shopping malls and clothing stores in Xicheng begin to deal with summer wear.

    Clearance

    The banner of the special summer wear is everywhere.

    On the other hand, the brands should be able to wait for the season to put their faces in order to win the business opportunities.


    Summer "cabbage price" good time to rush goods


    The continuous rain and the cool weather have made the public feel the autumn. Businessmen are racking their brains to figure out a variety of tricks to clean up this year's summer stock.


    Location: Chong an temple pedestrian street.


    Key words: summer clothes come out, "last Craziness"


    On the morning of 21 am, the author came to the street of Chong an temple, and all kinds of seasonal discount signboards made the market more crowded.

    bustling with noise and excitement

    "Take a look, ah, the whole summer dress to buy one get one!" at the door of a clothing store, the clerk quickly clapped his hands and shouted loudly, causing many people to stop in.

    The author took a glance at the price of the summer clothing in this store, which ranged from 59 to 159 yuan.

    Promotion

    The advertisement is full of windows.


    "These two days must be the most cost-effective way to buy summer clothes. Many styles have already been discounted, and now they buy one get one, almost the price of Chinese cabbage." then the salesman hurried off to pick up another customer, which was very busy.

    Miss sun, who was picking clothes in the shop, told the author that she saw a piece of clothing in the shop last month and did not buy it at that time. The price is now less than half of the original price.

    "Hundreds of dollars in summer clothes, now tens of dollars will be able to buy, of course, cost-effective."

    Miss Sun said that she chose all the styles that were relatively simple and not so outdated, so that they could be worn next summer.

    "Buy one get one free", "first 30 percent off, second pieces 50 percent off", "full court clearance", "sell at a loss"...

    Almost every store in the whole commercial street has a sales promotion sign.

    "The main purpose is to prepare for the upcoming autumn market."

    A shopkeeper of a clothing store in Chung an temple said that it is basically the "last Craziness" of the summer clothing coming out, and the new products will be listed on the market in autumn in 9 and October.


    Location: Street clothing store.


    Key words: seize the goods and refuse to make a counter-offer.


    "If the rest of the summer clothes are left behind, they will probably be put in the next year."

    The owner of a private clothing store in the pre-school Street told the author, "as soon as possible, we can not delay the listing of autumn clothes by returning the funds, otherwise the summer clothing products will be worthless in the hands."


    However, these privately run clothing stores did not set up a "clearance" position in a big way. Instead, they directly divided the summer clothing into 49 yuan, 59 yuan, and 69 yuan, and indicated that they did not accept counter-offer.

    The shopkeeper said that clothes like them did not have much profit. Customers like to make a counter-offer. If they make a discount, they will not even drink the northwest wind.

    Coupled with the impact of ultra low sales discounts in shopping malls and commercial streets, the sales volume of these private stores has been affected.

    Faced with these, some shopkeepers began to push autumn clothes, while summer clothes were mostly concentrated on a shelf for cleaning.

    "Compared with shopping malls, small shops have more styles of clothes, faster updates and better prices, and now they are looking forward to cool weather."

    The shopkeeper said.


    Location: shopping malls in downtown area


    Key words: the opportunity has taken the lead.


    Compared with the bustle and craziness of pedestrian streets and street shops, several large shopping malls in the downtown area appear to be "

    Calm down

    Much more.

    At the end of July and the beginning of August, large shopping malls will occupy the main business opportunities of summer discount.

    Although many counters also offer discounts and discounts, compared with the 80 percent off or 70 percent off strength of the sale, the stimulus intensity is much weaker.


    A store clerk told me that this summer's clearance rush came earlier, and the major shopping malls were launched in late June.

    Discount?

    Activity reached its peak at the end of July, so by the end of August, the market seemed calm.

    "The sale at the end of July will basically be" bottom finding ", and the inventory of each counter is almost the same. Now it is possible that swimsuits and broken codes will be more severe.


     

     


     

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