Household Clothing Consumption &Nbsp; Annual Growth Rate Of 30% Significance

With the improvement of consumer life, ordinary underwear, thermal underwear and simple

Home clothes have become a hot spot for enterprises to change for a time.

The total consumption of household clothing in China has reached tens of billions of dollars, and the annual growth rate is over 30%.

At present, home furnishing industry is the fastest growing and most potential industry in China's clothing industry.

Shang Pu consulting light industry analysts believe that the development of home furnishing reflects the taste of home furnishings, embodies the concept of life in the fashion home. The demand of consumers for home clothes is essentially a demand for high quality of life, reflecting a culture of the times.

The prosperity of home furnishing industry is seen by everyone. In recent years, the market of home furnishing industry has been developing more and more rapidly. However, the rapid development and the existing problems are increasingly revealed.

Many of the former home furnishing products belong to the OEM production. This makes some enterprises have low market profits and low access threshold. Many enterprises blindly enter the market, resulting in confusion in the market competition. The disadvantages of price war brought by vicious competition are also emerging.

Product homogenization makes products lack effective competitiveness.

At present, some brands have passed some

The 2011 China leisure home clothing Market Research Report released by Shang Pu pointed out that in the future, household clothes will become a fashion pursuit of consumers.

China is a huge market. From the perspective of some sales volume, the development of this industry is not mature enough.

Over the next few years, with the pformation and improvement of consumption patterns, there will be more than 70%.