"Star Leather" Relies On Independent Development To Become An Industry Star.

4 years ago, the Star Leather Plastic Co., Ltd., located in Fuquan, is still a bankrupt pformation enterprise. Now the production line has expanded from 1 to 5, and its products have been expanded to clothing, bags, decorative fabrics, etc., with annual sales volume of 40 million yuan.

Especially in the past two years, the annual sales growth rate of enterprises is above 100%.

Talking about the development of the enterprise, Ji Minggen, the general manager, said deeply that "independent innovation makes the product and the market find a combination point, small enterprises should be large, and the independent development of products is fundamental."

The green light of R & D funds is in the "Star". There is a well-known rule: if you want to do the new product sample test, the R & D center's engineer can go through the general manager's instructions and report directly to the finance department to collect the sample funds. All the materials purchase will be released completely, and the engineers will decide independently.

"Star" research and development personnel like to experiment, enterprises run every two months "run the market" to provide them with innovative inspiration.

Others think of, "Star" try, others can not think of, "Star" also try.

Last year, a researcher wanted to print a cloud pattern onto leather.

After two months of testing, more than 100 thousand yuan was invested.

When the product was out, the market began to be popular with the "cloud and fog" pattern. After three days, "Star" seized the market and kept up with the international trend.

Good research and development atmosphere has attracted many industry experts.

Last year, "Star" absorbed 3 leather and plastic research and development experts from Wenzhou at a single breath, with only one million yuan in salary.

Market information gathered every day, "Star" has 8 specialized information personnel throughout the year, all over the country, especially in Wenzhou, Shenzhen, Hongkong, Shanghai, Changshu and other skin plastic gathering areas, set up information points all the year round.

Every day, through the Internet, these information from all sides will be collected in time to the Star Information Center.

Through analysis and screening, these information will become an important basis for new product development.

Nowadays, "Star" has more than 30 flower types and varieties developed by itself every month.

In mid June of this year, according to the information center analysis, the tiger skin series products, which were put into the sample, were fired in the market. The 5 pipelines were still running at full capacity, and the monthly sales volume was about 800 thousand meters.

Information is resources, which can make the development of new products of enterprises not deviate from the fairway, although the cost per year is hundreds of thousands of yuan, but the profits it brings are even more substantial.

This year, "Star" has successfully developed more than 300 new products and new flower types.

Ji Minggen, general manager, told reporters that the independent innovation of leather products mainly depends on the picturesque design and individuality.

Not long ago, there was a popular product of dark red and ink stripes in the leather market.

Many leather and plastic enterprises are imitating one another, and the market is soon saturated. The price of products has fallen sharply every day, and many enterprises have been stuck.

According to the popular product, the "Star" is refurbished into coffee, dark green and dark purple on the color, and designs a pattern similar to the oracle bone in the flower pattern according to the black stripe design.

Once listed, another round of popularity started.

When other companies imitate these products, "stars" have already had enough "head water" to develop other new products.