What Is The Growth Rate Of Household Clothing 30%?

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The total amount of household clothing consumption in China has reached $100 billion, and the annual growth rate is more than 30%.

At present, home furnishing industry is the fastest growing and most potential industry in China's clothing industry.

Shang Pu consulting light industry analysts believe that the development of home furnishing reflects the taste of home furnishings, embodies the concept of life in the fashion home. The demand of consumers for home clothes is essentially a demand for high quality of life, reflecting a culture of the times.

The prosperity of home furnishing industry is seen by everyone. In recent years, the market of home furnishing industry has been developing more and more rapidly. However, the rapid development and the existing problems are increasingly revealed.

Many of the former home furnishing products belong to the OEM production. This makes some enterprises have low market profits and low access threshold. Many enterprises blindly enter the price war which leads to the confusion of market competition and vicious competition.

At present, some brands are guiding consumers' consumption through some terminal retail channels. However, because of the special attributes of household clothes, the profits are not as high as those of ordinary clothes, so the mall still does not want to sell household clothes.

There are many manufacturers of home clothes, but there is not a large brand.

How to give home clothes more cultural connotations is an urgent problem for the industry to solve.

The 2011 China leisure home clothing Market Research Report released by Shang Pu pointed out that in the future, household clothes will become a fashion pursuit of consumers.

China is a huge market. From the perspective of some sales volume, the development of this industry is not mature enough.

Over the next few years, with the change and improvement of consumption mode, more than 70% of consumers will choose.