Speeding Development Of MALL In Two Or Three Tier Cities

Fast fashion, big food restaurants and flying staircases, these elements that only existed in the first tier city shopping centers, began to replicate with the rapid development of the two or three tier cities.

Recently, Beijing's "neighbour" is the first city in Shijiazhuang, Hebei province. Shopping The center, Xinyuan Lok Hui City, is officially married to WAL-MART, the world's top 500 fast selling giant H&M, WE and C&A, and home tycoon MUJI. Most of the famous international brands such as Beijing and Shanghai have begun to go deep into the two or three tier cities. Business executives and industry experts discuss the development of shopping mall in the two or three tier city.

"Investors and executors must not be broken." Guo Zengli, director of China shopping center industry information center

Compared with shopping centers in the United States, Japan and other countries, domestic shopping centers are still in the initial stage of development. In this situation, shopping centers in some cities often have bottlenecks in attracting investment and operation.

For a shopping center, we want to let Market As soon as possible, the operation is on the right track. At the same time, project investors and executors must synchronize and avoid filing.

In addition to keeping pace with investors, the operation team of the shopping center should also be able to grasp the development trend of the retail industry and thoroughly grasp the characteristics of the cooperative brand. It is worth noting that at present, compared with traditional department stores, the design of shopping centers has attracted more and more attention from investors. The humanized shopping center will be the general trend of the future industry.

"The key to business operations lies in late maintenance." Jin Xianzhong, President of WE Greater China Business Administration

Many people in the industry may feel strange, internationally renowned. Fast fashion Why did the brand WE enter the Shijiazhuang market after opening 5 stores in Shanghai and other places? This is because although Shijiazhuang is not a first-rate market, the fashion positioning of Lok Hui City project and WE brand is the same. More importantly, the key to the success of business projects lies in late maintenance.

At present, fast fashion brands have entered the second stage of development in the domestic market. Fast fashion brands are constantly pursuing scale and depth to cater for consumers' one-stop shopping needs. At the same time, in the past, fast fashion brands once ignored the quality of goods and led to the loss of customers. In order to make up for this defect, many fast fashion brands began to strengthen the quality of commodities.

"Play" turn to two or three lines and proceed to Beijing. Gu Xianyu, chairman of Xinyuan holding group

Xinyuan Yuhui city is the first real commercial complex in Shijiazhuang, Hebei. The project is located in Zhongshan Road, the core business district of Shijiazhuang, with an overall volume of 442 thousand square meters. Among them, the total commercial area of 166 thousand square meters, the first commercial area of 66 thousand square meters. The first phase of the business will be 3 next year.

Le Hui City project is only part of Xinyuan group's 620 thousand square meter commercial real estate project in the next 3 years. After gaining a firm foothold in the Shijiazhuang market, Xinyuan group will begin to expand the North China market and achieve the goal of distributing the whole country in 5-10 years.

For the layout plan of the first tier cities in Beijing, Xinyuan group should expand its operations to the upper market after successful operation of the two or three tier cities.