Chinese Shoes And Clothing Enterprises Should Face Up To The Lack Of Innovation In Children'S Shoes.

Last Wednesday, Apple announced

As we all know, Jobs used "innovation" as the most sharp weapon to expand the territory.

At present, the manufacturing of children's footwear industry is still at the bottom of the "smile curve", and the reality of the lack of technological innovation has always been there.

Although the word "world processing factory" can make some people happy for a while, it will not create the path of technological innovation for children's shoes industry.

"Technological innovation to some extent or let the sunset industry into a sunrise industry."

According to Mr. Sulleyton, based on the domestic market situation of brand technology innovation mentioned above, the current shoe and shoe industry needs to increase investment in scientific research, so as to strengthen the combination of production, teaching and research, and make timely use of new technologies such as nanotechnology, automation and fiber technology, so as to further enhance the independent innovation ability of children's shoes enterprises, and form differentiated development with foreign shoe brands.

However, it is not a shoe factory that we can study and utilize these innovative high technologies. Instead, we need to organize various organizations related to children's shoes industry to do their jobs and contribute to improving the technological level of children's footwear industry.

"Scientific and technological innovation is a magic weapon for the development of children's shoes and brand, and a booster for the pformation and upgrading of children's shoes industry."

Just like science and technology innovation has become the "wheel" of promoting the brand development of children's footwear industry.

If the development of child shoes brand does not contain certain scientific and technological elements, the development of brand will not be discussed.

If children's shoes enterprises want to get a place in the competition of the brand economic era, technology innovation is the most important factor, and brand competition and market expansion are the main driving force for this innovation.

Therefore, on the one hand, the operators of children's shoes are speeding up the innovation of footwear brand design, and on the other hand, they are recruiting excellent designers and marketing talents through generous treatment, so as to continuously expand their R & D strength and market.

It is worth mentioning that this year, the government departments have promulgated relevant support policies.

For shoe companies to increase the intensity of technological pformation, they also made clear demands.

At the same time, electronic information and other high technology were used to pform the existing shoe factories, so as to increase backward production capacity and low level production technology.

In addition, it has also chosen the direction of shoe manufacturers to develop technological progress, focusing on the key points such as shoe quality, environmental protection, safety production and so on. In particular, the shoe manufacturers should be encouraged to develop marketable shoe brands according to the needs of the market, so as to promote the re innovation of shoe brands.

In addition, the footwear association has implemented relevant incentive policies around the pformation and upgrading of children's shoes industry in China, that is, to encourage shoe-makers to accelerate the pformation of scientific and technological achievements.

It is true that because of the support of the government and the trend of some domestic brands in the trend of innovation at the level of science and technology, this indicates, at a certain level, that China's children's footwear industry will usher in the creation of "Jobs" in the future, and will realize the industrial pformation and upgrading plan with its strong scientific and technological strength. At the same time, it will inevitably occupy a higher market share in the future international market.