The Most Important Thing In Knitting Network Marketing Is To Seize The Hearts Of Users.

With the continuous segmentation of the market, every subdivision of e-commerce companies will delineate their core user groups without being impacted by the comprehensive e-commerce giant.

The black socks net is a group of business people. They are not short of money.

Socks sold by men's socks are all business socks.

The initial engraving is based on style, and is only related to "slow life".

Literary and artistic children are the characteristics of the first carved network, and are also based on the advantages of the market.

E-commerce has promoted the further differentiation of the market. In traditional industries, many market segments are limited by the quantity support of consumers, which is not enough to support corporatization.

In fact, like traditional business development, e-commerce will continue to move from mass market to subdivision, which is the direction of future electricity supplier development.

After all, after nearly ten years of training, users' online shopping habits are becoming more sophisticated, and their demand is also constantly differentiated. Although the major e-commerce platforms can expand significantly in category, they can only provide standardized purchase experience under the operating costs, and can not provide differentiated personalized services for different subgroups. This will create contradictions between the fragmented user needs and the existing standardized business service providers, which will lead to the emergence of new industry forms.

In the future, with the further aging of Internet users, Internet consumers will become larger and larger, and the market can be divided into smaller segments, and more and more market segments will be supported.

Service win

Of course, unlike traditional business, the marginal cost of e-commerce mainly exists in the diversity of services, rather than the increase or decrease of product categories. In other words, the key to attracting users in traditional environment is to provide more kinds of choices than a comprehensive business under a certain category, while the electricity providers rely on providing differentiated services.

Under the premise of ensuring the quality of products, men's socks first emphasize the two words of "service".

Now, you can see some unimaginable terms on the website, such as unconditional refund, no reason, 365 day return guarantee, and all these are all around the "service".

Men's socks also pay great attention to user experience.

One detail is that orders placed on men's socks website are not required to be registered.

Men's socks have been working hard to get users a better shopping experience.

Popularly speaking, users only buy goods to Taobao mall, but the cash on delivery paction is over. But in men's socks, users buy a service, which has larger shopping experience span and higher requirements for fine operation of customer relationship.

Rather than men socks running socks, it is better to manage men's socks delivery service, which is the unique place of men's socks.

Focus on brand spirit

In the first pformation from traditional channels to electronic commerce, with PPG and van customers as representatives, people moved the clothing market from the offline to the online. After pferring to online, they solved the problem of price performance ratio.

In the second pformation, it will enter the level of brand spirit competition, and the overall cost performance of the market products will be increased, so we need to add some new elements to the brand to attract consumers. This is also in line with the cultural packaging made by the first inscribed network.

The initial "service" seems to be more embodied in the spiritual level.

Bookmark tag, special mouse pad, Nostalgic Postcard photo, art theme display...

These forms the style of "early carving" and becoming one.

As a newly launched online clothing B2C website, it has abandoned most of the fast fashion culture that B2C enterprises highly admire. Instead, they took the literary route emphasizing "slow life", adhering to original design, and taking comfort, simplicity, creativity and attention to details.