Shoe Enterprises: Independent Brand Creation Is King'S Way.

As we all know, the so-called "world factory" is the cradle of small and medium-sized shoe and clothing enterprises. According to the relevant data released by the Municipal Bureau of statistics, there are 467 thousand and 700 registered households, of which 99% are small and medium-sized enterprises. According to the relevant data released by China Leather Association, China now produces about 13 billion pairs of shoes annually, accounting for six or seven of the world's total output, of which nearly 10 billion are exported. And it is the world famous shoe foundry base. Once there were 1 pairs of shoes in the world from 10.

Liu Daosong said, Shoe enterprises There are very few private brands in China, and almost all shoe companies are making OEM (OEM), relying on orders to survive. This is the main sticking point for the shoe companies at present. The Bureau of foreign trade and economic cooperation announced a set of figures. In 1-6 months of this year, 261 enterprises were closed down and 5 less than the same period. In 2008, 865 enterprises were closed down, 657 in 2009 and 585 in 2010. Although the number of shutting down enterprises has been decreasing year by year since the 2008 financial crisis, the recent closure and relocation of several large and medium-sized shoe enterprises as an important industry in the city has attracted special attention.

　 Facing many survival tests

Many media reports such as CCTV quoted people in the industry as saying that in recent years, large and medium-sized shoe making enterprises such as ANGA shoes, intermodal shoes, and flida shoes have been closed or relocated. Max shoes Many shoe companies such as Yongsheng shoe industry are reducing the scale of production in a large scale. The shoe industry is experiencing severe market tests, and many shoe factories are in a halt and half stop.

Liu Daosong analysis, which has been in business for more than ten years, said that nearly 2000 workers, such as ANGA, went bankrupt, and also led to the collapse of some small shoe enterprises.

Zhang Zhonghai, the boss of the Changjiang ingredient city as an excipient business, is also concerned about the situation. He believes that any pressure is likely to crush OEM enterprises. At present, the shoe companies are facing at least four major tests. First, foreign trade orders are reduced. Because of this year's European and American economic stumbling, coupled with the influence of war and other factors, the OEM shoes enterprises that rely on their livelihood are either short of orders or afraid to take orders. Second, the impact of exchange rate will lead to a decline in export profits. Third, because small and medium-sized shoe enterprises have neither collateral nor bank credit, they can only raise money through private high interest loans. The cost of financing often reaches 30%-40%, which makes OEM enterprises unhappy. Fourth, labor costs and raw materials prices soared. Liu Daosong said that the average monthly salary of the shoe manufacturers is now between 1500-2000 yuan, and that they are still very difficult to recruit workers.

　 Wen Shang enterprise Management fair

On the 1 day of each month, it is the fixed holiday date of the three City Hardware Products Co., Ltd. At noon yesterday, the chairman and Ye Xinjin of the company ran away to get a haircut.

He told reporters that in his spare time he rubbed mahjong with a group of bosses who were in the factory, but "recently they were playing less and everyone was busy with the company." He said that in the sound of a "collapse tide" of the shoe companies, the business of Wen Shang was good because of its large scale and generally taking into account OEM and domestic sales.

Ye Xinjin, for example, said that in the past few years, Lao Xu, from the head office of the county bridge to the shoe factory, was formerly a "Pro activist" for Mah Jong. However, because he had recently been busy making OEM for brands such as, Cartier, crocodile and scarecrow, "it has not been for a long time to play mahjong."

Reporters call Wen Shang in the shoe industry, Connie leather, Silver Eagle buckle, Weier leather goods, Bao Rabbit clothing and other enterprises, the relevant responsible person said, at present, the company is in good condition. Liu Daosong admitted that although the company's OEM orders decreased this year, he increased the annual output value and profits of the enterprises by increasing domestic sales and expanding network sales.

The collapse of the shoe companies has also had little impact on the well-known brand shoe companies. Jin Guojun, a manager of purchasing management center planning and purchasing department, told reporters that most of the OEM of shoes enterprises are foreign orders. In recent years, the number of shoe brands to buy shoes is not large.

Self creation is the king's way.

The current situation of labor-intensive enterprises, such as financing difficulties, employment difficulties, electricity consumption and rising prices of raw materials, exists in the "world factory".

However, there is a striking difference between the two shoemaking industries: the majority of shoe companies rely on OEM orders to survive, and others hang their hands. But nearly 60% shoe companies are mainly domestic sales and have their own sales network.

Statistics from the Asian Footwear Association show that in 2010, there were more than 1600 shoe manufacturers, with an annual output value of 63 billion yuan. According to the data released by the association of shoes and leather products in 2010, the output value of 2573 shoe companies was 78 billion yuan, and 60% of the footwear industry was mainly domestic sales. In the first half of this year, the export of shoes was 1 billion 990 million US dollars, up 30% from the same period last year.

Xie Rongfang, executive director and Secretary General of the shoe and Leather Association, said that although there were more than 100 shoe factories and more than 100 shutdowns this year, most of them were small businesses and were eliminated by competition. The present situation of shoemaking industry should be better than that. At least, the brand is superior to that of China. It occupies half of China's shoes brand. "China's top ten leather shoes" shoes account for six seats, and China's well-known trademark has 75. Besides, the shoe companies are good at holding together, and this is better than the shoe companies.

Facts also seem to prove that the predicament faced by the shoe companies in the middle class is alarming for their counterparts, but there are also unexpected gains. According to Zhou Yaohua, deputy general manager of Dongyi shoes company, yesterday, the company exported about 9 million pairs of shoes to the United States last year, and the production orders this year increased by 10%. Most of all, he was convinced that the new order was "transferred from the shoe factory".