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Luxury "Moat" Frugality "Luxury"

2011/9/3 11:10:00 49

According to the 2011 CHC survey data, people after the financial crisis

Luxury goods

With the increase of investment, under the pressure of inflation, the consumption of luxury goods began to shift from flaunt to value preservation, paying more attention to the value of luxury consumer collection.

The reporter learned from some people who are keen on buying luxury goods that they have begun to turn to rational consumption from the initial impulse shopping. Usually they will consider whether the commodity is worth the price, and then make some choices after several deliberation.

Although their main motivation for luxury consumption is to reward themselves and enjoy the quality of life brought about by high quality goods.

However, compared with previous years, considering the inflationary intensification, the consumption of luxury goods is increasing.

Collection

The motivation of maintaining value and increasing value has been greatly improved.

Fund pferred to luxury goods

Today, luxury investment has been popular, and the fund has also cast its eyes on luxury goods. The Wells Fargo fund has been on sale since June 15th, becoming the first luxury fund in China.

Wells Fargo value luxury

market

On the one hand, the demand for luxury goods is very strong. It may be the "worst money" industry in the current market. On the other hand, the luxury goods market has an extremely strong "moat", thus achieving its high profit barrier.

In the realm of luxury goods, whether Cartire jewelry, LV handbags, Armani fashion, MontBlanc pens and other top tier brands, all have the price prohibitive ordinary people.

However, the emergence of the "luxury goods" fund has begun to lower the noble status of this market, so that more people can reach it at hand.

After experiencing the international financial crisis, the global luxury consumer market has resumed growth since last year, and the emergence of the rich country fund related to luxury goods has created a new way for investors to invest in luxury goods.

In addition, red wine auctions, jewellery auctions, bags auction and so on have become more and more popular in recent years, and become new forces of value maintenance of luxury goods.

Top red wine also appreciated

Top red wine has always been known as "liquid gold" in Europe and America, which is closely related to its collection and investment history in Europe and the United States for more than 300 years.

In recent years, with the large number of imported red wine entering the domestic market, more and more buyers of red wine have begun to enter the wine industry.

Wine is not only a drink, but also an investment value as well as a work of art.

Wine collection has the characteristics of large value-added and stable returns.

However, the threshold of red wine collection is very high. Not only do we need to have a wealth of knowledge about red wine, but also we have a certain understanding of the wine market and the global market of red wine. Besides, judging the popularity of wines in addition to the year and grade, we should also consider the popularity of wineries.

In most cases, the higher the reputation of the winery, the greater the value of its red wine collection. For countries such as the United States that are not very strict in the red wine classification system, they can refer to professional media and wine critics. Some of the higher red wines are also good choice for collection.

Now the prices of the eight major wineries in France are very high in the market, while the wines of Spain and Italy wines are of good quality and moderate price, and both have good potential for collection or investment.

Lu Jing, chief executive officer of Raffles Tianjin Hotel, told reporters that the top wineries of foreign countries are not targeted at personal sale. Therefore, there are mainly three channels to buy wine at the collection level abroad, namely, private pactions between auctions (such as Hongkong Christie's wine auction, Beijing poly auction house wine auction), wine dealers or collectors.

Second hand bags can be pferred.

Many people bought an expensive accessory, such as bags, watches, scarves, jewellery, etc. after a while, they didn't like it. It would be a waste to leave the expensive luxury goods in the cupboard.

In order to solve this problem, second-hand luxury consignment is quietly popular among some people.

Second hand luxury goods pactions gradually have a certain scale. Some regular second-hand trading platforms make these idle luxuries have a new end result.

In recent years, there has been a company specializing in the management of second-hand luxury goods in Hongkong, and has expanded its business to the mainland. Most of its purchases mainly come from consumers who want to sell second-hand bags.

Since its opening in Hongkong in 2001, the boss has often used his personal connections to receive goods from the yuan yuan family. In recent years, with their excellent service and reputation, these celebrities have become the source of luxury bags in the shop, and eventually get a lot of profits.

According to the insiders, the second-hand luxury goods store is popular because most of the luxury consumer groups in China are middle class. This group has a strong demand for luxury goods, but the economic strength is limited.

Therefore, the emergence of the second hand luxury market has made up for their economic deficiencies to a certain extent, and I believe this model will continue to develop.