The World Clothing Shoes And Hats Net Helps You Understand The History Of The Clothing Industry In Rongcheng County.

September 3, 2011, China ( Dalian ) International garment and Textile Fair The exhibition hall of Dalian World Expo Plaza has opened ceremoniously. Rongcheng County, Hebei Province, which is known as the famous clothing city in northern China, has also attended the Expo. World clothing shoes and hats net The development of clothing industry in Rongcheng county has been understood.

Since the third Plenary Session of the 11th CPC Central Committee, the apparel industry in Rongcheng has been developing vigorously from the beginning to the rise, from the market of thousands of trousers to the joint market, joint stock companies and joint stock cooperative enterprises. Especially during the "11th Five-Year" period, the county Party committee and the county government made great efforts to push ahead with the "four place" strategy (creating famous brands, building famous enterprises, famous products and famous famous cities). The garment industry has achieved remarkable results in the two pioneering work. The clothing industry in Rongcheng has entered a new stage of development. It has become a famous clothing city and export base all over the country. In 2002, it was named by the Hebei provincial government as one of the ten major industries.

　 First, the status quo of industrial clusters

1, enterprise profile: at present, there are 920 clothing enterprises and 2000 garment processing stalls in the county. The county produces 450 million kinds of garments each year, and over 95% of the garments are woven fabrics. The main products are shirts, Western-style clothes, cotton clothes and so on. It has already formed an industry pattern driven by leading enterprises, backbone enterprises and garment processors everywhere.

2, market distribution: in all clothing products, the proportion of internal and external sales is roughly 2:1. The main products in the domestic market are Western-style clothes, shirts, casual wear, children's clothing and so on. There are tens of thousands of sales outlets in 28 provinces and autonomous regions of the country. The main markets are shirts, cotton clothes and casual pants, which are exported to more than 50 countries and regions in Asia, Africa, North and South America, Oceania and Europe, and have successfully entered the markets of developed countries such as Korea, Japan, Germany, the United States, Italy, Australia and other developed countries.

3, the level of equipment: the county has a total of 7.5 sets of equipment more than 7.5 units (sets), more than 95% of the production equipment purchased in Japan's heavy machinery, brothers, Germany Du Kapp, Italy Mai P and domestic advanced equipment manufacturing enterprises, including 55750 imported equipment (sets), accounting for 65% of the total equipment.

4, employment status: the total number of employees in the clothing enterprises of the county is more than 70000, accounting for about 70% of the total industrial production in the county, and the workers generally reach the educational level of junior high school or above. 21.6% of them reach the educational level of senior high school or above, and all the workers are above average skill level, with an average annual salary of more than 25000 yuan.

5, industry matching: driven by the clothing industry, textile, printing and dyeing, zipper, thread making, buttons, packaging, decoration and other garment supporting industries have been developing rapidly, the degree of garment industrialization has further enhanced, and the industrial chain has further extended. In 2010, the output value of supporting industries was 3 billion 500 million yuan.

6, industrial layout: at present, our county has initially formed "one city, two gardens and three districts" ("one city") is the industrial gathering area of the county town, the "two garden" is the Dahe garment industrial park and the West West garment industrial park, the three zone is the layout of the "three kings" of Ping Wang Township, the "Three Yang" and the three garment processing districts of Jia Guang Township, and the results show that the professional village construction of garment accessory industry is effective and the industrial agglomeration degree is further improved. There are 60 enterprises in the dad River clothing industrial park, and the Western garment industrial park has been admitted to 12 enterprises.

7, brand building: garment production enterprises have introduced advanced professional production equipment, and the production process has reached the first-class level in China. Through the implementation of the four strategies of "building famous enterprises, famous brands, creating famous brands and building famous cities", a number of famous trademarks and famous brand products have sprung up in the county. As of the end of 2010, the county has 1 Chinese fine products, 18 provincial-level famous brands or fine products, and 25 famous trademarks in Hebei. {page_break}

　　 Two, the main measures of the county Party committee and county government

1, change the train of thought. The county Party committee and the county government have always firmly grasped the leading ideology of developing the clothing characteristic industry, and have not insisted on "going out, please come in". We should adjust our work ideas and measures in a timely manner, and guide the business operators to set up a great undertaking and great development. The core of going out is to broaden our horizons and renew our ideas. Business operators are often visited and visited in developed areas such as Shishi and Zhejiang in Fujian, so that business operators can broaden their horizons in the horizontal contrast, enlarge their courage and speed up their efforts, and enhance the confidence and determination of operators in the upper class, increasing efficiency and seeking development. Please come in to clarify your thoughts and position accurately. He has repeatedly invited relevant leaders and experts from China clothing association, Beijing Institute Of Fashion Technology and Tianjin University of Technology to work in Rongcheng. From the macro background of international and domestic clothing development, we will conduct overall assessment and positioning of Rongcheng's clothing industry, define the main objectives and objectives of the struggle, and lay a solid ideological foundation for the garment industry to achieve leapfrog development.

2, expansion scale. Relying on project construction, we vigorously promote technological transformation and scale expansion of enterprises, and do everything possible to expand the scale of production so that the garment industry has always maintained sufficient development potential. The county has formulated a series of measures, such as preferential policies to encourage investment and investment promotion, opinions on further accelerating project construction, and so on, and has formed a set of standardized and efficient project operation mechanism from the aspects of investment team construction and investment promotion strategy. In the construction of the project, we should further deepen the reform of the administrative examination and approval system, constantly improve the efficiency of the work, actively establish the environmental optimization guarantee mechanism, implement the spirit of "service to stay in business", "innovation and efficiency improvement", and strive to create a "high-quality and efficient" policy environment. In addition, the county has changed its traditional mode of attracting foreign investment, adhered to the equal emphasis on government and business investment, strengthened the docking between Beijing and Tianjin, aimed at the top 500 and famous enterprises at home and abroad, launched the Rongcheng to promote the industrial impact, and made the garment industry achieve a new leap in terms of output and quality. In 2010, Rongcheng County planned for more than 5 million yuan of key projects 45, total investment of 3 billion 320 million yuan, annual investment of 1 billion 190 million yuan, for garment industry output value exceeded 13 billion yuan.

3, improve the quality. Rongcheng county has made every effort to enhance the quality of garment enterprises, further enhance the concept of "brand building up enterprises", encourage enterprises to unite to fight "group warfare", and establish a joint stock "Rongcheng clothing research and development center" to speed up the construction of Rongcheng clothing exhibition and sales center. Vigorously implementing the strategy of developing enterprises through science and technology, striving to improve the scientific and technological content of garment industry, developing science and technology enterprises in an all-round way, speeding up the construction of CAD design system, computer system and information network, and inviting experts from the industry to analyze and demonstrate, accelerate the pace of technological transformation, adjust product mix, improve product grades, and strive to create famous brands in domestic and international markets to enhance product competitiveness. At present, Rongcheng garment enterprises with a certain scale have adopted advanced production equipment and assembly lines imported from abroad. They also introduced advanced talents and production technology from other places such as Beijing and Tianjin, and set up the garment Productivity Promotion Center in the province, strengthening communication and cooperation with universities such as Beijing Institute Of Fashion Technology and Tianjin Textile Institute. Through the "science and technology enterprises" and "school enterprise cooperation", we should cultivate professional and managerial talents and enhance their own R & D capabilities. In the past two years, the county has invested 150 million yuan in technology transformation and talent introduction, bringing in more than 30 advanced technology and over 1000 talents. More than 20 enterprises have passed the certification of the international quality management system, and 95% of the county's enterprises have set up specialized research studios, so the products have gone out of the predicament of the backward production process, and the pass rate of the export products has reached 100%.

4, expand the market. Facing the increasingly complex environment and fierce market competition at home and abroad, the county Party committee and the county government explicitly put forward the overall situation of "taking both internal and external trade as a whole" to fully implement the "four strategies" (creating famous brands, famous products, building famous enterprises and building famous cities), speeding up the adjustment of industrial product mix, and vigorously developing domestic and foreign markets. Facing the whole country, it is positioned in the middle and high-end market, and occupy the market share in the fierce market competition. We should expand international trade and economic cooperation, expand market share and open up diversified markets. At present, the county has 72 enterprises with self import and export rights, and 32 companies, offices and offices outside the country. 80% of the enterprises participate in foreign trade production and operation.

5, create an atmosphere. First, create a strong atmosphere for development. In various ways, we have carried out a comprehensive publicity on the rise of the clothing industry, the strong supporting role in the whole county economy and the objective of the struggle, so that every citizen realizes that the development of the garment industry is the foundation for revitalizing the county economy, and the great development of the garment industry is the pride of every Rongcheng people. The two is to create cultural characteristics and fashion atmosphere. In recent years, the county Party committee and the county government have focused on the development of the garment industry, whether from urban construction, tourism industry or some important activities. Such as: the construction of a clothing street, clothing trade city, and actively participate in the clothing festival, etc., and constantly expand the influence and visibility of Rongcheng clothing. The three is to cultivate the sense of integrity and law-abiding management. In accordance with the requirements of the implementation outline of civic morality construction, we should strengthen education and training, improve the moral and cultural quality of business operators and employees, enhance their corporate image, and carry out activities of law-abiding and trustworthy publicity and education in enterprises, which have achieved good results and have created an excellent humanistic environment for the development of special industries.

6, grab support. First, strengthen the construction of raw materials market. The market of South Bridge, the wholesale market of Wang Village chemical fiber and Baigou excipient market also meet the needs of some enterprises in the county, and also radiate to the enterprises in neighboring cities and counties. Two is to strengthen the quality training of labor force. Relying on the clothing class and enterprise training class of the county vocational education center as a carrier, training, research and development and practice are carried out. The three is to standardize the employment mechanism. Close ties with the relevant counties and cities within and outside the province have been established. The county has formed a standardized and orderly labor force introduction and mobility mechanism, and the rights and interests of enterprises and workers have been effectively protected. The four is to give full play to the functions of the chamber of clothing. With the organization and coordination of the chamber of Commerce, the exchanges and cooperation between the garment enterprises are becoming more and more close. The strategic thinking of joint boat development and common development and revitalization of Rongcheng's economy has sprouted and rooted, showing a good spirit of the industry.