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Us Outdoor Brand KEEN Test Water Retail Market
Since KEEN was founded 8 years ago, KEEN is one of the most promising footwear brands in the outdoor industry.
Today, the Poland based company hopes to reshape its success in the new market.
This month, KEEN will launch the first major marketing campaign for KEEN Utility, launched 1 years ago.
This is the company's first attempt to extend to the traditional outdoor retail market.
"This is different for us," said Phyllis Grove, vice president of sales at KEEN.
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