Children'S Clothing Transformation And Upgrading Usher In New Challenges

With the introduction of high-profile clothing brands into the children's clothing industry, the market pattern of children's wear industry has changed significantly. Seven wolves, Lining, Shan Shan, Anta, and 360 degrees are all listed. financing After the huge amount of money to enter the children's clothing industry, this kind of Aggressive The situation of people has brought tremendous pressure to the manufacturing of Shishi children's clothing.

China's children's clothing industry has now formed the new pattern of Guangdong Foshan and Zhejiang Zhili, Fujian Shishi, Zhejiang Yongjia, Jiangsu Changshu as the main production base, with Shanghai, Beijing, and Beijing as the brand concentrated place. Shishi children's wear base plays an important role in the National Children's wear industry. Shake But Shishi children's clothing industry obviously felt the crisis and the tendency of marginalization again.

It is reported that there are 3000 large and small children's clothing manufacturers in Shishi, and there are more than 400 member enterprises in the children's wear Association. The total number of enterprises is quite large, but there are only 70 enterprises with a certain scale.

In the early 1990s, Shishi children's clothing industry was once popular for a while, almost occupying half of the children's clothing market in China. It has the most appeal in the National Children's wear market. At the turn of the century, Zhejiang Zhili children's wear has just started. Although the "98% of children's clothing in China comes from weaving" is exaggerated, the strong rise of the children's clothing industry in Zhili is obvious to all. In the past 10 years, the fault of Shishi children's clothing industry in brand building has missed the golden period of ten years' development. Shishi children's clothing industry has been relegated to the domestic market, and there are few figures in the high-end children's wear market, most of which are on the wholesale market.

However, when Shishi children's clothing has been ebbing in the domestic market, it has found a huge international market space. Now Shishi has become an important international children's clothing base for foreigners. Foreigners take the market, enter enterprises, place orders, install cabinets, and deliver goods in stone lions. Compared with other clothing industries, children's clothing industry is the highest degree of internationalization of Shishi clothing sub industry. But Shishi children's clothing industry has no insight. Be intoxicated On the surface prosperity of Shishi children's clothing foreign trade market.

Although the export volume of Shishi children's clothing is very large, most of them are low-grade market in the Middle East and other countries and regions. The price of children's clothing is not high and the added value is very low. Children's clothing enterprises generally complain that profits are too thin and production is difficult to maintain. The factory price of Shishi children's clothing is mostly 20 yuan to 30 yuan per piece, and the profit is only a few yuan RMB per piece. The highest price is only 1.5 yuan / piece. If Shishi children's clothing industry is always at the low end of the industrial value chain, its development prospects will be very Dim 。

Shishi children's clothing manufacturing industry is weak in R & D design, lack of talent, shortage of workers, the number of high-quality workers is decreasing, large single can not be delivered in time, small bills are not enough to be digested, the production conditions and living environment of employees are much improved compared with that of a few years ago, but their visits to counterparts outside the province are far too different; Shishi children's clothing enterprises have poor independent innovation ability, lack of core competitiveness, lack of awareness of brand building, weak market influence, inadequate marketing team strength, limited market development capability, and so on. There are many potential crises in Shishi children's clothing industry.

Shishi children's wear industry chain is complete, relevant supporting industries are complete, children's wear enterprises are numerous, and domestic and foreign markets are widely distributed, which has the effect of children's clothing industry cluster in China. We must face squarely at the disadvantages and give full play to the advantages of Shishi children's clothing industry and thoroughly transform the way of economic development. Upgrading transformation Attitude to welcome the new era of children's clothing brand consumption.