Nike Shoes Are Different In Quality, Consumers Want To Appeal To &Nbsp; Experts Say This Behavior Has Won.

Guide: Wang Hai, the anti fake person, has the latest news. The quality of Nike's high priced shoes is different from China and foreign countries. He has reported to the industrial and commercial department. In September 7th, the voice of the 17 point of the economy focused on: unwarranted encounter with Nike discrimination. What did Wang Hai have to say in the local honest foreign brand? Why did it go out in China?

China wide network Beijing September 7th, according to the voice of the economy, "CNR Financial Review" reported that Wang Hai, who is known as the first person to fight against counterfeiting, has the latest news. He recently bought a pair of Nike sports shoes with a price of up to 1299 yuan in a Nike store in Beijing, which is different from the quality of the same sports shoes abroad, and the selling price is much higher than that of foreign countries. Wang Hai immediately reported to Beijing Xicheng District Bureau of industry and Commerce about his experience. Wang Hai himself introduced the details. Voice of the economy commentator well-known brand expert Zhang Qingzuo commented.

Host: can you give us a detailed explanation of what evidence you have grasped that you can buy Nike shoes with the same quality and price difference from abroad?

Wang Hai: the shoes I bought can be clearly seen from the outside. heel There is an air cushion, but the front foot is obviously the color of the rubber bottom, without the color of the air cushion. The sole of this shoe is specially equipped with two observation windows. The shoes are sold as air cushions, in order to let consumers know that there are air cushions. There is a clear difference between the front foot and the heel. The heel can see that it has a kind of carbon fiber feeling similar to it. It also looks like the air cushion of the respirator cloth, the heel can see, but the front foot part is not.

Moderator: This is from the appearance, there is no selling mat on the front foot, and the difference in price is also noticed.

Wang Hai: I paid special attention to the price of the official website of the United States. The price of the official website of the United States is 125 dollars, and China is 1299 yuan. And in fact, there are many online stores in the United States that offer promotional discounts, which are actually cheaper in many parts of the United States than $125. In particular, the image of the official website of the United States can clearly see that the two of its shoes. Observation window The same content is observed, all of which are white air cushions with carbon fibers. But on the Chinese website, the pictures of Chinese websites are different from those of the US.

Moderator: this difference is quite big. Is this the first time you've seen such a thing?

Wang Hai: this kind of thing should not be the first time.

Host: it's not the first time, but in your opinion, is it a common phenomenon that foreign brands are suspected of deceiving consumers?

Wang Hai: this should be a common phenomenon. For example, many cars will be reduced when they arrive in China. There are many so-called big brands or small brands. In China, prices are much more expensive than those in other developed countries, and even many foreign brands are very high-end in China.

Host: then do you plan to protect your rights?

Wang Hai: because we have reported to Xicheng Industrial and commercial bureau, we hope that the industry and Commerce Bureau has a penalty. If Nike does not voluntarily recall this product and apologize to the consumers and make compensation, we will sue in court.

Host: going to court to sue is a major way to safeguard your rights.

Wang Hai: Yes.

Moderator: OK, thank you very much for telling us what happened to you, Mr. Wang Hai. Thank you for seeing us again.

Host guest talk

Moderator: Recently, the negative exposure rate of foreign brands is very high. Let me give you a few examples. Adidas Sportswear, chicken noodle, KFC and Da Vinci furniture. Despite the constant scandal, foreign brands are still arrogant. What are the reasons for this? The same product in the United States, no matter the quality is good, and the price is also cheaper, first of all, please do an objective analysis, you feel that the same shoe, but at home and abroad such a big difference is not a normal phenomenon.

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Zhang Qing: from the point of view of the basic rules of game in the commercial society - integrity, this is certainly not normal. Because the most important thing for an enterprise is to stick to the principle of good faith. The products that can be provided to consumers can adapt to the needs of consumers according to different countries, regions, such as climate, the shape of consumers, or the physique of their feet. But quality control should be unified.

Host: why is there such an abnormal phenomenon? Is it out of China?

Zhang Qing: this phenomenon is not only in sports goods. Recently, many categories have been exposed. The most important reasons include two aspects, one is the legal system, and the other is the lack of sound supervision system in the industry. For example, the sporting goods industry, including the quality standards of local brands, especially the leading brands, such as Lining and so on. Their standards will be higher than the national standard, so if strictly from a legal point of view, it is hard to say that Nike's actions are illegal, which is not based on Chinese law. But in fact, it did not sell to Chinese consumers according to the highest standards.

Host: let's go back to these Nike shoes. I can see that some netizens have come up with a point of view. Nowadays many foreign brands are actually produced by our domestic suppliers. Therefore, there will be differences in natural quality between one and two. Do you think such a reason can be established? What's the difference between this style and price?

Zhang Qing: This is not a reason. Basically, most of the global sports shoes are produced in China, and even the products sold in the United States are made in China. Therefore, from the perspective of quality, they can be consistent. This is not a fundamental problem.

Moderator: foreign brand accident is not the first time, especially in the recent period. However, we found that many people were dissatisfied with the attitude of Yang pin 100 in response to quality problems. For example, procrastination, neglect, shirking responsibility, and justification for rambling and so on, how can China's foreign brands in the Chinese market be so successful?

Zhang Qing: first, the standards of our country are lower than the highest standards of international standards in some categories. From the perspective of enterprises, they do not violate the laws of the state, so they can be called low-key responses.

Moderator: lower my standards.

Zhang Qing: Yes, lower my standards. Because raising standards means increasing costs and increasing costs means less profits. On the other hand, it is the regulation of the industry. In the world, especially in developed countries, different industries will have regular product evaluation, and the corresponding product ranking. Although there is a Sporting Goods Federation in China, it is difficult for them to have strong behavior in giving full play to the functions of industry regulation, especially for the supervision of international brands.

Moderator: just now, Wang Hai said, he intends to take the means of appeals to the trade and Industry Bureau to protect himself. Do you think his rights protection company will win in the end?

Zhang Qing: I think no matter what the final result is, fighting the lawsuit itself has won. Because our Chinese consumers or industry regulators have ignored this problem for a long time, that is, the quality of products sold by domestic brands abroad and domestic is inconsistent, and the price is also different. No matter for what purpose, to challenge such a situation, I think that he has won his corresponding result in itself. As for procedural, legal aspects, I find it difficult to achieve a winning result, but this behavior itself is very worthy of recognition.

Moderator: also hope that because of a pair of sports shoes appeal, can change our entire laws and regulations or related industry standards, make it more stringent, let us thousands of consumers benefit, OK, thank you very much for Mr. Zhang Qing's comments, thank you, goodbye!