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Hongxing Erke Brand Value Exceeded 10 Billion &Nbsp, Ranking Second In The Country.

2011/9/9 9:59:00 57

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September 9th news, the world

brand

In 2011, the lab released the "Eighth China's 500 most valuable brand list" in Beijing, Fujian.

Erke

Sporting Goods Co., Ltd. achieved a brand value of 10 billion yuan breakthrough, with 10 billion 125 million yuan in value and eighth times in China's 500 most valuable brands, ranking 101st in the country, ranking second in the national sports brand.

As we all know, the world branding laboratory is one of the most authoritative brand research institutes in the world. It closely monitors the dynamics of Chinese enterprises, examines the brand value of Chinese enterprises from the perspective of financial analysis, consumer behavior analysis and brand strength analysis, and conducts authoritative evaluation every year for those enterprises that make outstanding contributions in their own industries and the brand value rises significantly.

This year, the breakthrough of Hongxing Ke's brand value of 10 billion yuan is no accident. This is closely related to the deepening and pmission of brand spirit in the process of enterprise development.

"ToBeNo.1 is the first" is the brand spirit of Hongxing Erke. It inspires Hongxing Erke to take the lead in many fields: one of the first Chinese sports brands to be listed abroad, one of the earliest shoes and clothing testing centers approved by CNAS national certification, one of China's tennis licensing military products, and one of the first enterprises to obtain "national environmental certification products".

In the professional field, Hongxing Erke is a leading technology brand in China. It pioneered cooperation with world class sports research institutes and established the leading biomechanics laboratory in China. It is a leading product development and technology research center in the country, and is a leading technology in China.

At the same time, as China's tennis leading sports brand, Hongxing Erke has been collaborate with the WTA Guangzhou International Women's tennis open, ITF International Women's tennis tournament, China Tennis Grand Prix, Shanghai ATP1000 masters, Madrid open, Australian Open and other famous events since 2005, and signed 10 Vic Meyer, Roberto, Putz Snell, Becker, Zvi Lev and other 80 and 90s athletes.

Due to sustained attention to support the development of China's tennis industry, in 2009, Hongxing Erke was awarded the ITF International Tennis Federation women's tour (China) special contribution award by the national sports net sports management center.

Before winning the award, Hongxing Erke has been at home and abroad.

market

It has achieved outstanding achievements, and has won the honor of "China famous trademark", "China famous brand", "ten influential brands of Chinese industry", "Asian brand top 500", "Forbes" Asia 200 Best ", and seven consecutive" China's 500 most valuable brands ".

It can be said that this award once again demonstrates the brand strength of Hongxing Erke. Under the circumstances of strong rivals, increasingly homogeneous domestic competition and increasingly saturated domestic and foreign markets, Hongxing Erke has set the brand tone in "young, fashionable and sunny", and has expanded its career to the field of clothing, forming a differentiated market appeal with its competitors, bringing new brand experience to consumers.

It is reported that the "China's 500 most valuable brand list" released by the world brand laboratory fully reflects the current situation of domestic brand competition, and reveals the value of Chinese local brands and their status in the industry.

The world brand laboratory's recognition of Hongxing Erke's achievements not only enhanced Hongxing Erke's brand influence, but also greatly enhanced Hongxing Erke's brand building confidence.

"The Swan flies high and flies a thousand miles, and the wings are already there."

In the future, Hongxing Erke will continue to strengthen brand building, create value for consumers, and constantly enhance the value of the brand, and strive to build the world's leading apparel brand.