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Small And Medium Shoe Enterprises Focus On The New Social Media &Nbsp; Expand Marketing Channels.

2011/9/9 10:58:00 48

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September 9th news focuses on "socialized new media", which is the hottest concept at the moment.

As its name implies, it refers to widely interactive media, such as our common micro-blog, blogs, forums, social networks and so on.

Obviously, along with

market

With the vigorous development of the economy and the gradual maturation of the marketing environment of social media, this has also attracted the attention of the global media marketers.

It is reported that a few days ago, the United States, South Korea, Japan, China, Hongkong and other countries.

footwear industry

Marketing experts gathered in Beijing to share the latest trend of social media development in the global representative shoe market segment.

It is undeniable that the rise of the tide of social new media has profoundly changed everything around us, especially the development of new social media with micro-blog as the carrier, which has promoted the online communication of the vast majority of domestic brands.

There is no doubt that the new social media is like a conglomerate or quadrangle that condenses and interacts with each other.

As long as there is a relationship, there is no need to worry about no so-called interactive communication.

The new social media has already moved the physical marketing channel of the shoe brand to the network world, and has increasingly promoted the new development of shoe enterprise marketing with a more new trend.

Admittedly, the new social media has become the front line of shoe enterprise marketing, and keeping pace with the times is playing a more and more important role.

At the moment, some shoe companies have begun to consider how to use social media to release new shoes product information, and focus on the use of micro-blog and other channels to enhance interaction with consumer customers.

Of course, in addition, efforts to improve the consumer brand reputation acceptance of consumer groups is also one of the goals of the current social new media.

But it is better to give fish than to fish.

As for the footwear industry today, experts agree that

micro-blog

It is the best way for shoes enterprises to carry out social new media marketing.

Because micro-blog has the most outstanding advantages such as cost-effective, fast dissemination, high efficiency and low cost.

Based on this, it is undeniable that micro-blog's information update speed is much more than that of other media such as the forum.

As we all know, regardless of whether the shoe companies want to focus on brand marketing or to carry out news dissemination, to some extent, they can not do without micro-blog's penetration.

After all, in the current blueprint of social life, micro-blog has been in the consumer world of the consumer network.

Therefore, it is a wise marketing strategy to control the marketing channel of micro-blog resources.

Admittedly, "social new media is not a flash in the pan, but a kind of media marketing that goes with the times and goes deep into all fields."

Based on this, once again looking at the major shoe enterprises in China, it is easy to find that most shoe enterprises are dominated by grass-roots private nature.

Therefore, at a certain level, it also requires footwear companies to adapt to the current situation and better play the good weapon of social new media marketing, so as to create a more brilliant brand legend in a more all-round way, so as to drive the new upgrading of the shoe industry.