WGSN Analysis Of 2012 Spring And Summer Dominant Trend

2012 in spring and summer, the generation of the digital revolution baptized became the main opinion leaders of the twenty-first Century. Their tastes, thoughts and behaviors influenced all people, and marked the arrival of an era and a new world.

The three changes brought about also indicate three trends.

Design emphasis

1, like

2, style dominated

3, create a mixture of primitive and high technology.

4. Collocation is ironic and unexpected.

5, create modern myth.

6. Catch strange things.

7, cut and paste various styles and genres.

8, piecing together instantaneously and continuity

9. Use primitive things.

10. Use extreme editing.

The changes in these three ways are: "primitive futurism" is based on the introduction of primitive and simple technology to establish a new era. The Internet has derived "JPEG generation" with rapid response and diverse lifestyles. They like to pmit pictures and live in the screenshots world. "Movie world" reflects these changes with visual language in the international common way, and reshaped the best things in the past to make it suitable for this very different world.

The speed of what is happening and changing is shocking, but we can make these great changes real, understandable and applied.

Trend 1: primitive Futurism

Primitive futurism adopts modern aesthetics of high technology, integrating ancient, mythological and primitive elements.

Rough structures and treated glossy surfaces create highly technical mixtures.

Explore the source of this design direction through the real processing and modification of the new shape.

A maverick scientist has just created the world's first artificial life. This marks the beginning of a new era. The organic organization of a designer is formed, not evolved.

At the same time, we found that until now, primitive man's genes still live in our DNA.

The original futurism raised questions about what we inherited and returned to the ancient and primitive times, leading to new perspectives for our future.

Trend two: movie world

The cinema is a framework with a filtered and condensed real world.

Different genre movies of the century inspire many emotions, but they are different from each other, but they are full of poetical and infinite feelings.

Light and color trigger nostalgic memories, producing various color plates and textures.

The coarse-grained and textural properties of the old classic films inspire the tactile surface and retro processing.

From cinema to TV, from computers to portable devices, mobile images become an indispensable series of information from overnight entertainment.

The temptation of movies means that designers start making films instead of fashion shows, and publishers make films instead of magazines.

"No media can expand the boundaries of creativity like video," said Nancy Spector, director of Guggenheim Foundation.