The US Retail Industry Is Gradually Revival Of &Nbsp; The Future Challenges Remain.

2008 global

Stable growth year-end shopping season performance or availability

Consumer spending that determines retail performance is up more than 4% year-on-year in the first 7 months of this year.

This year, from 1 to August, US retail sales decreased only in May, while in August, the figure was flat.

As the end of the year draws near, retailers are already preparing for the shopping season.

Retail sales are about 1/3 of the total in the traditional shopping season in 11 and December each year. The performance of the shopping season has a direct impact on the annual performance of the retail industry.

Industry experts generally expect that, from the current situation, the retail industry will perform well in the shopping season this year.

After the outbreak of the financial crisis in 2008, the retail industry in the shopping season showed the worst performance in 40 years.

Three years later, American retailers said that the financial crisis allowed them to learn to adjust their business strategies.

Retailers are ready to sell for this year's shopping season.

Jim Svozhevskiy, spokesman for chain corporation Messi group, said that Messi is now fully armed and flexible in its business mode, so that it can cope with any possible economic upheaval.

Cary Strauss, senior vice president of Taghit, the second largest discount retailer in the United States, said the company has been preparing for war since last Christmas. This year's shopping season will be accompanied by fashion designers and pop singers.

WAL-MART, the largest US retailer, has stepped up its price cuts to attract customers.

According to industry analysts, sales of major chain stores in the United States increased by 4.4% over the same period last year, despite the sharp decline in the US stock market in August. This may, to some extent, imply that the year-end shopping season is worth looking forward to.

Consumer confidence slumped and retail industry faced challenges

Mike McNamara, vice president of MasterCard consumer information company, said: "an interesting phenomenon in 2011 is that although consumer spending is growing steadily, consumer confidence is deteriorating."

Since May this year, the consumer confidence index jointly released by University of Michigan and Reuters has been on the decline. In August, the index ended at 55.7, the lowest level in recent two years, just slightly higher than the 55 of the 2008 bankruptcy of Lehman brothers.

Analysts believe that rising US debt levels, protracted debt negotiations and the first downgrading of US sovereign credit ratings by the S & P are a major blow to consumer confidence.

At the same time, the recent slowdown in the US economy and the weakness of the job market have made consumers pessimistic about the future economic prospects.

The lack of consumer confidence will lead to a decrease in demand for goods and services, which poses a challenge to the retail industry.

Jesse Pani, CEO of Myron Ullman, said that at present, like many other retailers, the company is facing a more rational and conservative problem of customer reduction and consumer shopping.

Sean Incremona, senior analyst at the industry, believes that stimulus measures are urgently needed to boost consumer confidence.

At the same time, as an important part of the retail industry in the United States, the performance of car sales will directly affect the overall situation of the retail industry.

During the financial crisis, GM, Ford and Chrysler, the three largest carmakers in the United States, were all hit hard and sales were sluggish.

With the recovery of the US economy, car sales have gradually recovered, but there is still a lack of growth.

After the Japanese earthquake in March this year, U.S. auto production was once facing challenges due to shortage of components, and car sales were once again hit.

Analysts believe that consumer confidence is in the doldrums, causing consumers to hesitate to buy durable goods such as cars, which will have a negative impact on the overall retail performance.

Wealth has shrunk, retail industry is now or again.

Despite the steady increase in US consumer income in the first 7 months of this year, stock market volatility and falling house prices after the financial crisis have caused wealth to shrink, affecting consumer spending power and threatening retail trade.

Sax, a senior chain store in the US, said that the recent decline in consumer demand for high-end customers was mainly due to a fall in the stock market.

Since July 15th, the S & P retail super composite index has dropped by 9.3%, while the standard & Poor's 500 stock index fell by about 12% in the same period.

"For high-end consumers, the consumption space of non essentials is larger, but the correlation between their wealth and stock market is also high," Ulman said.

For the low income class, high unemployment, high oil prices and high grain prices have eroded their originally inadequate spending power.

At present, the US government is implementing a large-scale budget deficit reduction plan, which further affects the consumption ability of low-income groups.

For a large number of middle class Americans, the decline in wealth is mainly due to falling property prices.

Since the financial crisis, the housing market in the United States has been the "worst hit area", and housing prices have fallen sharply.

DDT's report said that unless the US capital market and the real estate market experienced a rapid rebound, the US family wealth would not be substantially restored and the spending power would be limited, which would affect the further recovery of the US retail industry.