Gaoqiao Shield -- Japan'S Tide Figure

Japanese designer Jun Takahashi recently announced that her own trend brand Undercover has signed a cooperation agreement with Uniqlo in June 1st and will launch a joint product in spring next year. Uniqlo x Undercover believes that for many friends who are concerned about the trend, it is undoubtedly more shocking than Uniqlo x Jil Sander.

Takahashi is the creative power of the Japanese brand Undercover, which is popular among people. In Japan, in the past 15 years, he has been regarded as the pioneer of creativity, and his fame is catching up with Wakubo Rei, Lssey Miyake and other masters.

Takahashi won the support of Wakubo Rei, the famous Japanese designer, who released his costume series for the first time in Paris fashion week in 2002. Today, his reputation is growing louder, and foreign media conducted an exclusive interview with him.

I use art to express ideas.

 

Q: you can have a complete and unique concept every season. This is impressive. Can you explain the use of unique Chiffon yarn and jump to leisure?

Gaoqiao shield (hereinafter referred to as answer): my goal is to express ideas in my mind with art, of course, the concept is centered around fashion, but sometimes I express myself in different artistic forms. I try to present my thoughts with a variety of design concepts. I mainly rely on my freshness of some things to decide my design. Of course, I sometimes like other things. I rely so much on my mind, so it is natural for me to make many different forms of art.
 

Q: aren't you worried that your customers will lose because you never give them a clear Undercover brand concept and classic?

A: even though I don't have a very clear brand concept product, consumers actually feel more or less the associated texture and design each quarter, and this is Undercover, but these feelings are not the main reason for Undercover in the world.

Q: as a young designer, you started to influence many young people from your NOWHERE store. What kind of feeling did you have in the early 90s of last century?

A: because I happened to start with Nigo at the same time, I opened shop in such a way that I was unsure of everything, but there is no doubt that I am still happy about it.

Q: what do you think is the difference between culture and 2011 and the early 90s of last century?

A: in the early 90s of the last century, the Internet was not popular. I think people at that time would notice the brand message, which is the age when you have to do your homework to get what you want. I think young people nowadays lack a sense of desire for products. We see things, touch them through the eyes, and feel them. It's an era not affected by network virtualization.