Shanxi'S Convention And Exhibition Industry Has Entered The Fast Lane.

"In recent years, the exhibition industry in Shanxi has grown from scratch, from small to large, and the economic efficiency of the industry has been increasing year by year. In addition, the construction of venues has been improving day by day, which has become a booster and new bright spot for Taiyuan's economy in Shanxi."

In September 13th, when talking about the development of Shanxi's Convention and exhibition industry, Liu Jinping, President of Taiyuan City Council for trade promotion, showed some relief.

At the end of August, the three major buildings of China (Taiyuan) coal trading center were all completed and accepted. Among them, the flying saucer Shanxi International Exhibition Center, with its use area of more than 60 thousand square meters (indoor plus outdoor), became the first exhibition hall in Shanxi.

September 26th, a national exhibition, the Sixth Central Investment and trade fair.

Ranking in the country

In fact, the number of exhibitions in Shanxi is not very few.

In recent years, Shanxi has begun to touch the "big cake" of exhibition industry.

Although there have been some different exhibitions in the past, the exhibition industry in Shanxi is not impressive because of the poor funds, scale and grades.

Compared with the neighboring fraternal provinces, the exhibition industry in Shanxi province started late and developed very slowly, and the gap was relatively large.

According to statistics in 2007, the annual operating income of Shanxi's Convention and exhibition industry accounted for only 7/10000 of the total revenue of the cultural industry in the province. The annual added value of the exhibition industry accounted for only 3/10000 of the total GDP of the province, and the country's ranking last sixth, with little contribution to the national economic growth.

Shanxi exhibition business share of the country's share is relatively low, accounting for only 0.16% of the country, only in front of Qinghai, Ningxia, Inner Mongolia, Guizhou and Gansu, the last six provinces in the middle.

The concept of MICE industry really took root in the minds of the people of Shanxi, or was the first in 2007.

As the venue of the coal Expo, during the first coal Expo, the explosion heat effect of many industries in Taiyuan and surrounding cities gave the province the first time to experience the great potential of the exhibition economy and brought huge logistics, stream of people, capital flow and information flow to Taiyuan, which played a significant role in promoting Taiyuan's economic construction.

"In terms of publicity, exhibition scale and supporting services, the first coal Expo has reached a new level that the previous exhibition could not achieve.

The success of its success is a prelude to the exhibition industry of our provincial capital.

Liu Jinping, President of the Taiyuan Council of trade promotion, told reporters that since then, the number, scale, quality and grade of the exhibition have increased to a new level.

Liu Jinping said, for the time being, the most successful exposition in our province will be the second coal Expo held in 2008.

At that time, 103 enterprises in 23 provinces, autonomous regions and municipalities directly under the central government and 103 overseas energy enterprises in 18 countries and regions gathered in Taiyuan. There were 343 contracted projects, and foreign capital totaled 287 million US dollars, and domestic capital accumulated in total of 19 billion 329 million yuan. The total amount of funds in place was equivalent to RMB 21 billion 339 million yuan.

In the past two or three years, the exhibition industry in Shanxi has been developing rapidly.

The "12th Five-Year" development plan of Taiyuan Convention and exhibition industry has proposed that by 2015, 100 related events will be held, forming 20 major impact exhibitions, with an annual exhibition area of 500 thousand square meters.

Direct income amounted to about 300 million yuan, leading to income of about 3 billion yuan.

Reporters learned that in 2009 alone, the provincial capital Taiyuan hosted, hosted and participated in 12 large-scale exhibitions, with the signing amount of nearly 16 billion 900 million yuan.

Three bottlenecks constraining development

Held in a city.

As a representative industry of the modern service industry, the exhibition industry has always had the driving force of "1 to 9", that is, if the exhibition hall revenue is "1", the income of local pportation, catering, accommodation, tourism, shopping and other related industries can reach "9".

It can be seen that the status and function of MICE industry in modern service industry is very important.

From the domestic situation, the regional character Bureau of China's exhibition industry has basically taken shape.

As an urban service industry, China's Convention and exhibition industry has been rapidly rising in some cities with high economic level, well-developed infrastructure and third industries. The regional character Bureau has basically taken shape. There are five major exhibition economic zones in Beijing, Shanghai, Guangzhou, Dalian, Chengdu, Xi'an, Kunming and so on, which are the central Bohai Exhibition economic belt, the Yangtze River Delta Convention and Exhibition economic belt, the Pearl River Delta Convention and Exhibition economic belt, the Northeast Convention and Exhibition economic belt and the mid west Convention and Exhibition economic belt.

However, as Liu Jinping said, the first coal fair made Shanxi exhibition to a new stage, but compared with many provinces and cities, Shanxi exhibition industry is still very backward.

In her and several industry, there are three main factors restricting the accelerated development of Shanxi's exhibition industry.

Speaking of exhibition, first of all, there are venues.

However, there are many deficiencies in the exhibition industry in Shanxi province. The most prominent performance is the small scale of the venues, the lack of hardware facilities and the inability to meet the requirements of modern mice.

Before the completion of the Shanxi International Exhibition Center, as the largest exhibition hall in Shanxi province with the largest scale in Shanxi, the building area is only 26 thousand square meters, with 18 exhibition halls, 700 booths and 15 thousand square meters of outdoor exhibition.

The exhibition hall of the China Coal Museum, with a floor area of 5000 square meters, can only accommodate 300 national standard booths. Almost all the Shanxi exhibitions are concentrated in these two places.

The International Convention and Exhibition Center in Guangzhou has an area of 160 thousand square meters and 10200 standard booths.

The APEC International Conference Center in Shanghai has only one conference Roundtable covering an area of 256 square meters.

The shortage of professional mice is also an important reason for the lagging development of Shanxi's Convention and exhibition industry.

At present, compared with the developed countries, the professional skills and management level of the exhibition practitioners in China are quite large, and the level of employees in Shanxi is only the national average.

Among these employees, 1.85% of them had postgraduate and above education, 3.46% of them had advanced technical titles, and 0.92% of senior technicians.

Another prominent problem is that there should be government departments to set up institutions to manage.

Speaking of the support of the government, Mr. Wu, a conference and Exhibition practitioner, is deeply touched.

He said that in Shanghai, all the streets were fluttering like flags, and no law enforcement officers were looking for them.

In Taiyuan, it is not the same. Every time a convention is held, a small incident like hanging a coloured flag is required by the mayor. Otherwise, the law enforcement officers will definitely come to "check" and do it every time.

In addition, the pportation facilities and soft environment needed for the development of MICE industry are very worrying. The proportion of four or five star hotels is very small, and the matching services can not keep up with them. This is also an unfavorable factor that restricts the development of Shanxi's MICE industry.

Zhengzhou is a good example of learning.

Exhibition seems simple, but it is actually a systematic project.

In the process of preparation, investment promotion and formal development, it will involve various departments and agencies.

According to the exhibition industry in the province, each exhibition will involve more than a dozen or even dozens of departments, such as industry and commerce, taxation, public security and fire protection.

Of course, they also indicated that they could understand the work of these functional departments, but sometimes they would encounter some difficult problems that could not be understood.

In order to give a satisfactory account to exhibitors and contractors, contractors should act as firemen several times to coordinate and solve some problems.

It is worth mentioning that most of the products in the exhibition are products of the production enterprises. They need to carry out propaganda, packaging, sales and after-sale services for each product.

Which links will have a direct impact on the marketing plan of an enterprise.

Some Shanxi exhibition company officials said that in many cities, the government attached great importance to the development of the exhibition industry, and the exhibition companies and exhibitors introduced various preferential policies to support and do the exhibition industry.

In his eyes, the Zhengzhou municipal government of Henan province is a paragon of the MICE industry.

"They take advantage of various opportunities to visit famous exhibitions and exhibitions at home and abroad to promote the advantages and potentials of Zhengzhou's exhibition industry, so as to establish good cooperative relations and strive to bring more large exhibitions to Zhengzhou to hold or settle for a long time.

The Zhengzhou municipal government pays 15 million yuan a year to cultivate, subsidize or reward local brand exhibitions or key supporting exhibitions with large scale, good efficiency and potential for development. It mainly supports the introduction and bidding of large and large international trade exhibitions with obvious social and economic benefits and strong influence, and supporting the cultivation or introduction of professional talents.

Today, the development of Zhengzhou's exhibition industry has been widely recognized by the international and international exhibition circles. Zhengzhou has been selected as the most promising Exhibition City in China, the best exhibition city in 2005, and the Ten Conference Center in China. The Zhengzhou International Convention and Exhibition Center has also been awarded the new award of the Chinese pavilion with the Hongkong Asian exhibition hall.

In the view of exhibitors, Shanxi's policy support in the exhibition industry is far from enough. But President Liu Jinping is full of confidence in the future development of Taiyuan's Convention and exhibition industry: "we must not lose our mission to fully promote the development of Taiyuan's exhibition industry, and strive to win the" Shanxi International Exhibition Center "with the help of the Shanxi International Exhibition Center. Through the government's support policy, we will strive to build Taiyuan into a famous international exhibition city with great influence, facilities modernization, project branding, market standardization, scientific management, internationalization of operation, professional service and distinctive features."

New opportunities for Shanxi's Convention and exhibition industry

There is no doubt that the Sixth China Fair will be held in Taiyuan, which will play an important role in promoting economic pformation and development in Taiyuan and even Shanxi.

At the same time, it is also a new opportunity for the development of MICE industry in Shanxi.

It is understood that the first China Fair opened in Changsha, Hunan. The signing of the 1199 investment projects, the foreign investment of 9 billion 900 million US dollars, brought the 26 thousand businessmen who came to the conference to return with full value; the second Zhengzhou attracted 199 billion 763 million yuan in the short time of three days by the China Fair; the third China Fair signed 673 foreign direct investment projects in Wuhan, attracting foreign capital 16 billion 169 million dollars; the fourth session of the China Fair was still fruitful in the financial crisis; and the sixth session of the China Fair held in Taiyuan will also promote the exhibition industry in Shanxi.

In Liu Jinping's words, "it should be milestone."

Tian Lihong, Deputy Secretary General of the Taiyuan Exhibition Industry Association, told reporters: "there is no doubt that the Shanxi International Exhibition Center, which was put into use before long, is the largest in the province.

In terms of soft environment and hard facilities, it is also at the forefront of the whole country.

Due to the lack of high level and high supporting large exhibition halls in Taiyuan in the past, many high-level comprehensive exhibitions were reluctant to set up exhibitions in Taiyuan.

Now, we have the "golden signboard" of the exhibition center, and we can attract more brand exhibitions and brand enterprises to set up exhibitions and exhibitions in Taiyuan with a more confident attitude and super class environment.

I believe Taiyuan conference and exhibition will achieve more impressive results.

During the Sixth China Fair, exhibitions, trade fairs, investment fairs and economic seminars will be held. This can attract a large number of businessmen and tourists, promote product market development, technology and information exchange, foreign trade and tourism, and promote the development of many related industries such as pportation, accommodation, business, catering, shopping, and so on.

Tian Lihong said that during the exhibition, our province will usher in the largest number of guests and businessmen in history. This will greatly promote the development of Commerce, catering industry and service industry in Shanxi. With the effect of China Expo, sales situation of special cultural products and tourism products will also rise.

The tide is wide and the wind is sailing.

The spring of Shanxi's Convention and exhibition industry is coming.