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    Guess Marches Into Mainland China

    2011/9/20 13:57:00 53

    Guess Enters The Chinese Market

    Guess has 113 in China.

    retail

    The store plans to open 40 more this year.

    The company said the total goal is to make the total number of stores 500 in 5 years.


    Paul, chief executive of Guess, said in a conference call for apparel industry analysts in Asia: "in any shopping mall that is worth investing, you will find Guess's storefront." PaulMarciano


    Guess has positioned its jeans, handbags, watches and footwear "leisure life series" in China's growing luxury market.

    market

    The value will exceed 84 billion yuan, making it the second largest market after the United States.


    Guess has 490 retail outlets in North America, and 218 in Europe, Asia and Latin America.

    In addition, there are 757 authorized manufacturers and wholesalers under Guess.


    Guess said sales in Asia in the first half of this year rose by 27.1% to $115 million 400 thousand, after which it attached great importance to the Chinese and Korean markets.


    These data are drawn.

    international

    Brands compete to China.

    British Fashion

    brand

    Boboli opened a new flagship store in Beijing earlier this year, and announced that it planned to increase its store from the current 57 to more than 100 in 5 years, while the French company Hermes went faster. It specifically designed a brand for China, which was released last year.


    Abercrombie&Fitch, the US clothing manufacturer, will soon enter China and will set up its first Chinese discount store in Hongkong, because Hongkong can attract a large number of mainland tourists, and the company also hopes to benefit from it.

    The store will open in early 2012 and is located in the central leisure shopping area, where mainland Chinese tourists account for 30% of the annual retail sales.

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