AOKANG'S Chairman And Chief Executive Wang Zhentao'S "Three Fires"

September 21st,

Wang Zhentao, chairman and President of Wenzhou AOKANG group, was born poor. He worked as a carpenter for 3 years and ran for 5 years.

In 1988, he started with 30 thousand yuan and founded the predecessor of AOKANG group, Yongjia Olin shoe factory.

In the first half of this year, the total output of AOKANG shoes was 9 million 8 thousand and 500 pairs of shoes. Last year's output was 16 million 731 thousand and 800 pairs of shoes. Last year, the company's business income has reached 2 billion 211 million yuan, and when the AOKANG started 23 years ago, the start-up capital of the company was only 30 thousand yuan.

Some people say that Wang Zhentao's story is

Among the people who are familiar with Wenzhou's leather shoes, the story of two fires has to be said.

In the first fire, Wang Zhentao was a supporting actor.

In August 8, 1987, more than 5000 pairs of Wenzhou inferior shoes were burned in Hangzhou's Wulin gate square.

Subsequently, large shopping malls in dozens of big cities such as Shanghai, Nanjing, Wuhan and Shenyang launched a comprehensive encirclement and suppression campaign against Wenzhou shoes.

For a time, "Wenzhou leather shoes" became synonymous with inferior shoes.

Born in 1965 in Yongjia, Wenzhou, Wang Zhentao, who was 23 years old, was selling leather shoes in Wuhan at the time.

In order to prove that Wenzhou people can make shoes well, he decided to run factories to produce leather shoes.

In 1988, Wang Zhentao and two other natural persons invested 10 thousand yuan to buy production equipment. An experienced shoemaker was invited to formally run the "Yongjia Olin shoe factory".

The shoes were made. Because of the bad reputation of Wenzhou shoes and the bad products, he personally stood at the counter, listened to the customers' opinions, and promptly returned the information to the factory.

Business is getting more and more prosperous. Big fake AOKANG and fake Wenzhou shoes are flooding the market. Wenzhou shoes have become a target of public criticism.

In 1999, in Hangzhou's Wulin gate square, Wang Zhentao personally ignited the fake Wenzhou shoes, which made Wenzhou shoes reborn.

While climbing to the peak of private "shoe king", Wang Zhentao is also planning to develop into the whole industry chain and enter the real estate industry at the same time.

Wang Zhentao, who had been preparing for 5 years and wandered outside the capital market, finally realized the development from industry to financial market at the end of 2008.

In mid October of that year, Yongjia Ruifeng microfinance Co., Ltd. (Ruifeng company) launched a high-profile business with a capital of 100 million yuan.

After the financial crisis, due to the shortage of funds to the small boss of the loan company of Ruifeng company, the stock funds of the company were all loaned out in more than 2 months.

From 30 thousand yuan to now, it is expected to have 7 billion 600 million stake in the listed company. From the small workshop production to the current production of millions of pairs of leather shoes with world-class equipment, from family factories to the top three national leather shoes, the development of Wenzhou shoe king Wang Zhentao and his AOKANG group has many memorable stories behind them.