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How To Conduct Enterprise Publicity In Shoes And Clothing Enterprises Nowadays?

2011/9/22 11:24:00 38

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September 22nd, the publicity of enterprises is nothing more than advertising and public relations.

It is undoubtedly the propaganda that has been smashed with money. In today's media tends to fragmented and consumers tend to be rationalized, the effect of advertising is gradually weakening.

Enterprise public relations is the coordination of internal and external relations of enterprises. The form of expression may be public relations activities, or news propaganda. In short, it allows the public to recognize enterprises by soft means. Public relations are science and art, playing a very important role in modern enterprise management.

Now is the economic society, whether it is advertising or public relations, as long as publicity is about to hang up with the cost, money is a matter of disgust for the boss, and now the environment is not good, the profits of the enterprise suddenly drop, presumably in the promotion of this problem, the business owners will be more hesitant.

Marketing

There is a phrase that is overstated by people.

market

"In fact, this industry can be seen as a" slack season "in the slack period of the industry. It is a good opportunity to do the market, that is, to make the brand, to strengthen brand publicity, market research, product positioning design and other links, but what to rely on for brand building? It is propaganda. Of course, there are other aspects of brand making, mainly by publicity and promotion.

The current situation in the ceramic industry is basically contending for competition among the first tier brands. In order to win the last battle, marketing is the most important link. Although it is distressed for anyone to say "bleeding", publicity should be strengthened for the good development of the enterprise and for the final victory.

Advertising is widely advertised. The propaganda means of passing commercial information to the target audience group can rely on the call of the human mouth first, and then gradually develops various forms.

Nowadays, there are more and more advertising businesses, which undoubtedly make consumers accept too much advertising information. Consumers can not accept so much information. Therefore, advertising should be selective, so as to achieve "finding, understanding, remembering", giving full play to the biggest effect of advertising.

Like the Internet, newspapers and magazines, the media must match hard advertising with soft propaganda. Advertising should be run by people. Especially in the new media such as the Internet, the role of people is very important, and publicity of news media, forums and blogs can not be ignored.

When advertising is invested, both the media and the media will have soft publicity. These soft publicity are public relations propaganda. The public relations discussed here are the relationship between enterprises and consumers, that is, narrow sense of public relations.

This kind of public relations is mainly about news public relations and event public relations, and news public relations are easy to understand, that is, the subtle influence of consumers in the form of articles. If the influence of the media is too narrow, it is better to publish articles in the mass media such as evening papers and daily newspapers. This may involve costs. Public relations companies specialize in doing this kind of business. It is better to calculate the cost performance ratio than the hard ones. It is best to have some high quality public spirited writers who are concerned about the social hot spots and have a certain promotional effect on the enterprises.

Event public relations is based on the hot events of social concern as a starting point for enterprises to participate in events caused by a certain amount of manpower, material resources or financial resources, and to arouse social concern and enhance the image of enterprises in the minds of the masses.

After this year's 5.12 Wenchuan earthquake, all the enterprises in the country generously gave generously, and Wang Laoji 1 hundred million passed on as a good example, making Wang Laoji become unknown in China, and greatly enhanced Wang Laoji's reputation and reputation in China.

In the case of sluggish industries, the publicity of brand enterprises should be strengthened, but the cost should also be considered. This requires an enterprise to adopt the highest price mix.

Daily publicity is mainly based on public relations. Major events must take actions to do "public relations". Hard advertising investment is focused on promotion and promotion of new products.

The important point of operation propaganda is that "human" factors can not be propagandised without investment. It is very important to choose the right people to "manage" advertisements. For example, after the network media is put into operation, it is necessary for the publicity staff to cooperate with the operation.