Special Men'S Wear: The First Concept Of "Cross Boundary Dress" In China.
In the fashion world, it is a harmonious breeze.
People do not need to be aggressive outside the image to interpret their social position; low-key luxury can show their good taste.
It is not necessary to be black or white. Life requires only a little bit of excess. It can find the space of existence in the tension between the two poles.
"Cross boundary" has become the most in expression of the male career image.
Recently, China's fashion men's brand "special special" launched the "urban cross dressing" in China.
Brand concept
In its 2011/12 autumn and winter new products release, through the dynamic and static leap, it conveys the idea of "cultivate oneself and improve your mind".
Brand proposition
。
Chen Bin, chairman of the "special special" men's wear, said that he is a good teacher and a quiet mind.
Men show their opinions in humility, accumulate the energy of emotion in reason, express natural purity in a simple state of mind, and do not see the limits of life.
"Special" city cross dressing is a kind of attitude towards life and a requirement for life.
In the aspect of "body", brand always maintains an international comprehensive vision in design and research and development, integrates many elements of fashion culture, and defines many styles combinations through post-modern mashup.
In the "heart" aspect, the requirement of a modern society for a successful person is actually a pboundary requirement for human cultivation.
In the fast-paced environment, the "special" city crossover dress gives men a calm, relaxed and relaxed state. In a comfortable environment, the "special" city pboundary dress shows the movement and passion, enabling men to fight against bondage and freedom.
With the common improvement of body and mind, the "special" city crossover dress makes men show different faces, multi faceted personality, ability and comprehensive quality, making men the perfect men with pboundary performance.
Tangible and intangible, colourless and colorless, happiness and sadness, care and consideration, sensibility and reason......
"Special"
Urban cross dressing
Let men weave their own image.
Such cross boundary undoubtedly makes their professional image complete a leap of nature, which is the perfect expression of Oriental wisdom.
It is understood that Jiangsu special Clothing Co., Ltd. was founded in 1996, is a set of design, development, production and processing, independent brand in one of the specialized clothing brand enterprises.
The company covers an area of 32000 square meters, and has more than 1100 employees. It has 1500 sets of international advanced garment production equipment, 30 production lines, and an annual production capacity of 1 million 500 thousand pieces.
The company takes the design as the leader, through the exquisite craft, the first-class quality and the highly effective management, realizes the product differential competition, its "special" men's clothing product mainly includes the leisure men's clothing, the jacket, the windbreaker, the cotton clothing, the shirt, the T-shirt, the trousers and so on the series clothing.
The idea of "special special clothing" is implemented in all aspects of "special" men's clothing.
The differentiated clothing products and the scientific absorption and operation of the CIS identity recognition system, customer satisfaction project, comprehensive main body advertising promotion training, logistics system and system marketing management mode, especially the "brainstorming" of the whole staff learning, and the franchising system of agent zero wind insurance investment, have made the "special" men's clothing produce a special brand charm.
After years of brand strategy operation, the "special" men's clothing has been fully deployed in China's first and second tier cities, forming a solid and solid marketing channel, and has reached a long-term strategic partnership with the world brand "Bosideng".
With its strong productivity advantages, professional R & D advantages and strong international competitiveness, the brand is valued by the international brand clothing market. Its products are exported to European countries and regions such as the United Kingdom, Germany and Turkey, and enjoy high commercial reputation in the world.
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