2011 Ji'nan Textile Expo: Qilu Textile And Garment Industry's "Two Renaissance"

Ji'nan's textile and garment industry is being solved. Food and clothing In the age of Ji'nan, it has made great contributions and is one of the pillar industries of the national economy. brilliant And the textile and clothing circulation industry in Ji'nan has sprung up. In the clothing business circle around Bohai, many textile and clothing brands have been built up throughout the country and even the world, forming a huge market. It has become an important textile and clothing distribution center to the north of the Yangtze River, carrying the important task of beautifying and enriching people's modern life.

2011 China (Ji'nan) International Textile and garment exposition is precisely following this fashion trend. This Expo is jointly sponsored by Shandong economic and Information Commission, Ji'nan Municipal People's government, Shandong Textile Industry Association and Korea Trade Association. The national textile and Garment Fair is hosted by the Shandong garment industry association, Shandong chamber of Commerce, Ji'nan economic and Information Committee, Ji'nan Business Bureau, Ji'nan chamber of Commerce, Ji'nan textile and garment industry association, and new China Exhibition Co., Ltd.

Although Ji'nan textile and garment enterprises are facing many difficulties at present, the advantages of reinvigorated the wind still exist. Shandong textile and garment enterprises will adjust their industrial structure, develop new special fabrics and create advantages. Industrial Cluster And so on, let the textile and garment industry revival for the two time.

　 Bright business card highlights brand thinking

With the importance of the status of Shandong's garment and textile industry becoming increasingly prominent, it is urgent to get rid of the impression that Shandong people are old fashioned and conservative. How to make a brand new appearance in the international and domestic market and take the brand road become the same choice of Shandong textile and garment enterprises.

This spinning Expo has been carefully planned, and the primary task of its establishment is to promote the growth of the textile and garment enterprises in our province by leaps and bounds. Next, we will take advantage of this textile and garment industry to realize the connection between the large scale Shang Chao and the wholesale clothing market in all counties and cities, and to bridge and link the textile and clothing brands of Shandong to the market. The third is to encourage the textile and clothing brands to do a good job in promoting the dealers and agents, and to present this brand with a brand new and positive outlook. Textile Expo In order to achieve the win-win results.

Founded in 1958, the knitted Limited by Share Ltd of the Ji'nan head of state, formerly known as the Ji'nan knitting mill, carried out the shareholding system reform in 1994. Today's head knitting has developed into a one-stop production system for weaving, dyeing and finishing, garment processing, and has the right to self export and import and export. It is the backbone manufacturer of Chinese knitting. At this exhibition, the head knit is located at the center of the exhibition hall, and exhibits two large series of products, including its export and domestic sales.

When it comes to brand building process, the head of knit Limited by Share Ltd's domestic sales department gives the following answer: as an old enterprise, after 50 years of development, now, from the perspective of enterprises, the quality of consistently adhering to the brand building and upgrading of enterprises is still fundamental. From the Perspective of the market, credit is still in the first place. Whether in the past system or today's new ideas, these two points are fundamental principles for leaders and colleagues to adhere to in the process of brand building.

Most of the Shandong textile and garment enterprises, like the heads of state, have a good idea of brand building from the beginning of their creation. What is more valuable is their rich experience and solid technological innovation. In the field of cotton textile, Ji'nan Hongye group, which has 300 thousand spindles, although it is small in scale, it is the first class enterprise in the same industry. The same 1 ton yarn can be sold for more than 2000 yuan than other enterprises. According to the person in charge of the enterprise, the enterprise is developing and applying many kinds of fibers at the advanced level of the industry at the end of the year.

Shandong textile and garment enterprises have unique advantages. The most urgent task is to display their business cards on the international platform and set up a brand new brand for future development. brand image 。

Apart from elaborately classifying and distributing the major brands, the exhibition is also on stage. The dynamic deduction on the T platform enables participants to understand the enterprises more intuitively and grasp the development trend of enterprises. Underwear, down garments and bedding of all brands in autumn and winter will enable visitors to catch the trend of autumn and winter this year and the wonderful interpretation of the scene models, so that the underwear of "autumn and winter" with "experiencing nature" and "warm feeling" will bring a refreshing feeling to the audience. {page_break}

　　 Take the platform to promote the marketization process

In 2011, it has been described as the "marketing year" of Shandong industry. The province has focused on developing the market and expanding consumption as the focal point of this year's industrial transfer.

Relying on the basic advantages of Shandong's textile industry and its role as the bridgehead of trade between China and South Korea, the Textile Fair will take the internationalization, branding, specialization and marketization as the direction. Through organizing product exhibition and trade, industrial cooperation and communication, trend publishing and forum, it will build a new platform for textile and garment enterprises and industrial bases, including image exhibition, product exhibition, new product distribution and information exchange.

This exhibition is for the domestic textile and garment enterprises to set up a docking platform with distributors and agents, so as to achieve the integration of production and marketing, help enterprises to strengthen marketing efforts, set up corporate image and brand image, and effectively do good deeds for enterprises; focus on building a new word, including new fabrics, new materials, new products, new style releases, highlight fashion features, and display the new style and style of Shandong people in the new century through the convening of the China South Korea Fashion Industry Expo.

In order to achieve the above market platform construction and docking, the exhibition has invited more than 20 professional markets in China, including the Qingdao Jimo knitwear wholesale market, Zhoucun light textile science and Technology City, Tianjin light textile the Mixc and Xinjiang International Trade City, and many other specialized markets. It exchanges and joins with the Shandong local textile and garment brands, and also invites buyers from Russia, Europe and the United States, Middle East, ASEAN and other countries and regions to achieve "commercial matching" with textile and clothing brands.

Shandong textile and clothing brand, which started a little late in the brand process, has not been complacent. Instead, it has fully investigated and integrated the market, integrating the latest market changes into this exhibition.

One of the representatives of online shopping "fast fashion" brand Han Du house, which has only developed for 5 years. Online shopping as a new business mode, from scratch, from small to large, the current momentum of rapid development, and even the so-called experts asserted that after twenty-first Century will be the world of online stores. Online shopping has the advantage of price, even if it is across the region, it can also stay online.

According to the director of the brand of Han Du Yi house, at present, the brand has successfully won the first stage venture capital. The growing Han Douyi house has brought a fashionable and avant-garde market new style to the Shandong textile and clothing brand. It has also made people see the explosive force that the Shandong textile and clothing brand should not underestimate in the future process.

　　 Tree image breaks the traditional inherent mode

Shandong, as one of the major provinces of China's textile industry, is an important textile and clothing export province and a key production base of textile and clothing in China. Shandong is a big consumer province with nearly 100 million people, and has a large demand for various kinds of clothing and textiles at home and abroad. With the rapid development of Shandong's garment industry, the demand for raw materials such as accessories and yarns has increased by more than 20% annually, which has effectively promoted the development of textile accessories industry. In 2010, Korea occupied the largest trading partner of Shandong province. Shandong has become the most important overseas market for Korean enterprises.

City card condenses the characteristics of a city's political, economic, cultural and other fields, and how to locate the city becomes the key word to show itself. The exhibition was held in the context of the grand development strategy put forward by the Ji'nan municipal government to create a famous exhibition city and create city cards. It not only reflects the high attention of the Ji'nan municipal government on the development of the exhibition industry, but also shows the determination and confidence of the Ji'nan people to develop the exhibition industry as a new pillar industry in the city.

In the adjustment and revitalization plan of Ji'nan textile industry, it is mentioned that although Ji'nan has many long history and strong textile and garment enterprises, with the increase of trade protection and the expansion of technical barriers in recent years, the appreciation of RMB will directly affect the export profits of enterprises. In addition, the recent sharp rise in raw material prices, labor shortage, cost increase and enterprise financing difficulties are also the problems that Ji'nan enterprises must face.

In response to the above problems, the responsible person said that last year, the State Council issued 10 major industrial revitalization plans, including third of textile and garment industry, which fully demonstrates the importance of the state to the industry. At present, the support from finance, taxation and finance to textile and garment industry is constantly increasing, for example, the export tax rebate rate has increased to 16%, value-added tax transformation and technical reform discount are all positive information.

This exhibition will be the starting point for the two revival of Shandong's textile and garment enterprises. Ji'nan, as the capital city of Shandong, is the best breakthrough in both the form and the development of the industrial economy. The formulation of the keynote of the famous exhibition city will strongly lead to the docking of Shandong textile and garment enterprises with the international track.