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Hot Winds March Into "Fast Fashion" And Force Multi-Channel Marketing

2011/9/27 10:18:00 36

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Shanghai

The local well-known fashion brand HOTWIND hot wind and the domestic leading independent third party payment company fast money company jointly announced that the two sides have reached strategic cooperation, will join hands to force the new marketing channels and create the "flagship" of fast fashion retail.

HOTWIND hot air was first established in Shanghai in 1996.

Over the years, with its attention to the focus of fashion and the vitality and acuity of young people, hot air has been advocating fashion and innovation. It has fully met the aesthetic orientation of urban people's personality and has grown into a brand that is widely circulated and trusted in the city.

As a famous retail brand, the products of HOTWIND hot air are expanded to fashion, casual wear, bags, glasses, outdoor products and other fashionable equipment besides fashion shoes, casual shoes, all kinds of sports shoes, outdoor shoes and other footwear products.

HOTWIND originates from "Live Your Life", that is, dynamic life.

Natural, dynamic and dynamic leisure men's and women's shoes series.

Over the past 10 years, the HOTWIND- hot air has been paying attention to fashion, advocating popularity and constantly bringing forth new ideas. It has more than 200 chain stores in the whole country and has grown into a fast fashion brand widely circulated and trusted among urban fashion groups.

Under the traditional fund collection mode, the collection channels are chaotic and complex, and the POS receipts can not be uniformly deployed everywhere, and the flow of funds can not match the information flow. Headquarters can not understand the sales situation of various outlets in a timely manner. At the same time, the finance is facing the pressure of reconciliation, which hinders the improvement of operational efficiency.

The hot wind and fast money have reached a strategic cooperation. In the 100 stores and online shopping centers in the whole country, the comprehensive solution to the fast money clothing industry is to make use of the successful experience accumulated over the years under the fast money online and offline. Through innovative information payment service, we can help the hot wind break through the bottleneck of cross border financial management, accelerate the collection of group funds, raise the financial efficiency, and meet the deep demand of hot wind in the fast fashion retail market's rapid expansion.

As the first deep penetration chain

retail

The industry's electronic payment enterprises, fast money, with the keen sense of the development trend of the industry, drive financial services innovation through information technology innovation, improve the efficiency of capital operation and financial management efficiency of chain retail enterprises, and become a powerful helper in developing multi-channel marketing for chain retail enterprises. Lining, seven wolf, Semir and other brands have also chosen to cooperate with fast money in developing multi-channel compound marketing.

Hot air brand is for leisure.

personality

The concept of fashion and vitality has always been favored by young people who like outdoor sports. 2011 the new men's clothing in autumn and winter, with the lattice as the main role, creates a more fashionable and handsome man image. In the bustle of the city, let comfortable and free dress up into the daily life of men, so that every man can get up in the sunshine.