Less Advertising And Less Sales - Shoes And Clothing Enterprises Need To Choose A More Pragmatic Approach To Seek Breakthroughs.

In September 27th, with the rising advertising prices of all kinds of media, competition has been made.

Create events and compete for tight encirclement

The world war is often detonated by an accidental incident, such as the initiation of the first World War. It was caused by a young patriarch in Serbia, who had assassinated the Archduke of the Austro Hungarian Empire, the great Austrian Hungarian Empire. This is the famous Sarajevo incident, which resulted in about 40 million casualties, bringing shopping malls, such as battlefields, and constantly creating events, allowing enterprises to quickly kill the siege.

Active manufacturing of marketing events has become the focus of attention of the media and consumers, and there will be a substantial increase in natural sales and visibility.

Here, I want to say two more sentences. Now, whether the fast moving goods are good or the shoes and clothing brands are good, most of the market share is occupied by multinational companies. They are not only rich in capital, but also have technology and brand, and will make use of social events and unexpected events to achieve leaping development.

But at the same time, we should also pay attention to marketing events.

If the product value violates the market value and cognitive category, it will have adverse effects on the long-term development of enterprises.

Taking advantage of big social events to make progress

If you can't create an event, you can take advantage of it.

At present, there are still many misconceptions and immature opportunities in China's shoes and clothing market and products and consumption concepts. Whoever dares to make and use the big events will be able to stand out and make a strong brand in AOKANG's shoes industry. For example, the shoe industry in Wenzhou, the leather shoes in 1985 caused the resentment of consumers across the country due to Jerry building. Many places would boycott Wenzhou's leather shoes and boycott AOKANG's leather shoes. In 1999, AOKANG's boss, Wang Zhentao, burned 2000 pairs of counterfeit AOKANG leather shoes that he had collected in Japan.

Creating events to create new opportunities for development

As Jacky Wu, the leader of the presided circles, said, the reason why the victorious general is always victorious is not that he is good at fighting, but that he will choose the battlefield. When the Warring States period, Sun Bin helped Wei Zhao save the Zhao, he introduced his brother Pang Juan into the Jedi Ma Ling Road, forcing a huge general to commit suicide and washing his shame.

For the shoe and clothing industry, creating events is creating new business opportunities. Now the EU's import standards for footwear and footwear are an opportunity for those companies that are turning down their carbon and environmental routes.

After all, now the shoe and clothing enterprise terminal promotion war is being beaten to the core, whether we can kill the tight encirclement, keep the advantage in the dynamic and fierce market competition through event marketing, and accumulate more energy for the victory.