2011 China Liuhua International Fashion Festival "Fashion Collection" &Nbsp; Strong American Trend.

On the evening of September 24th, the "international fashion collection", jointly sponsored by the one horse clothing wholesale Plaza and the Guangdong clothing and apparel industry association, was solemnly closed.

As the highlight of the 2011 China Liuhua international dress Festival, this international fashion highlights the trend of the United States. Among them, the Le Jaunty brand owners and designers, the American NBA professional basketball star Jermaine O Neal (Jermaine ONeil) are at the scene for docking activities with one of the key business partners.

What is the harvest of a horse that has hosted the international fashion festival for 5 consecutive years?

What is the difference between other costume design competitions in China?

To this end, the reporter interviewed Ms. Ma Li, assistant general manager of the clothing wholesale Plaza of one horse. She said that she should work hard to create a fashion collection for Guangdong and even China's clothing industry.

"Fashion collection" wins the win win situation

Reporter: one horse has hosted the international fashion collection for 5 years in a row. For an enterprise, what is the result of insisting on such an event?

Ma Li: since 2007, one horse has hosted the international fashion festival with the Provincial Federation of trade unions during the annual clothing festival. It has set a fashion trend every year for the theme year of the country. The first four sessions have already come to fashion collections in countries such as Korea, Japan, Hongkong and Macao.

The event is aimed at making the clothing traders out of the country, so that they can understand the latest international fashion trend and guide the clothing design of the company to be closer to the international fashion trend.

For example, this year's theme year of the "American trend", the American clothing brand Idol Minds and Le Jaunty released the trend of casual clothes, and as Le Jaunty's brand owners and designers, the US NBA professional men's basketball star Jermaine O "Neal Jermaine O'neal" came to the scene, and docking with the key businesses of one horse, to understand the needs of the two sides, to discuss cooperation, and to provide a platform for the development of the Chinese market for foreign clothing brands.

Therefore, this activity should be a win win situation.

We are confident that fashion will be a fashion event that will affect Guangdong and even China's clothing industry.

Reporter: Yi Ma has been the first to put forward high-end high-end men's clothing wholesale positioning, what is in this business circle?

Ma Li: at the time when the surrounding peers were indulged in the huge profits brought by the wholesale format, in 2007, one horse first proposed the concept of "brand men's clothing (China) franchise base".

Judging from the business situation in recent years, this position is correct.

Since 2009, one horse has been increasing the business area of men's wear brand, expanding from the original 7~9 building to the present 6~10 building. At present, there are already more than 350 men's wear brands.

"One horse men's clothing" has not only been in Guangzhou, but also in the whole country.

Liuhua business circle has broad space for development.

Reporter: from the Liuhua exhibition hall of Guangzhou Fair to the Pazhou guild hall after the relocation, flowing flowers

Ma Li: in terms of market demand, although Liuhua has many markets, some enterprises in the Pearl River Delta have made OEM clothing factories before, and the brand awareness has been strengthened in the new round of competition. The self created brand clothing factory also wants to have a sales network in the largest clothing distribution center in China. From the existing merchants in Liuhua market, the merchants who focus on brand development are constantly expanding their business area, and the minimum requirements for some businesses to operate area have gone to two or three hundred square meters.

Therefore, Liuhua's clothing city still has some room for development.

In my opinion, the expansion of the Liuhua clothing business circle is conducive to the gathering of customers, but it is necessary to grasp the two points: first, we must distinguish clearly the target position of each market target, and compete against the target customers; two, we should pay attention to opening up the source of tourists, and the new market should make full efforts to attract tourists, enhance the radiating power of Liuhua, and rely on one-stop shopping advantages to expand the whole Guangzhou garment market.

Industry is booming, industry shuffling is around the corner.

Reporter: this year, with the cost of raw materials, labor costs and RMB appreciation, some of the less competitive clothing companies will suffer from labor pains. What do you think of the competitive situation of the garment industry in the future?

Ma Li: over the past two years, clothing raw materials, labor costs and recruitment difficulties have had a great impact on the clothing industry.

But this just promoted the pformation and upgrading of the industry as well as the reshuffle.

It is expected that the market share of leading enterprises with real competitive advantages will be further concentrated in the process of the reshuffle of the passive industry.

So, over the years, we have instilled an idea into clothing merchants. We must attach importance to cultivating and running our brands, improving our innovative ability and technological content, and developing clothing e-commerce.

The government should intensify the integration of high-end resources.

Reporter: Liuhua clothing trade circle is one of the largest garment industry bases in the country. What measures do you think the government should take to support the development of this kind of business district?

Ma Li: at present, the traditional backward trading means and information services of Liuhua clothing business circle, as well as various hardware facilities, still have deficiencies, which has become a "tough job" for some business circles to enter the international market.

At present, the government's primary task is to guide and integrate all kinds of resource elements, increase the intensity of R & D, design, creativity, display, marketing and publicity, and achieve high-end driving the low end; in addition, after the operation of Panyu train south station, the role of passenger flow diversion can improve the business environment of the business circle. The government should bear the responsibility of fostering and guiding the market in the construction of hardware facilities such as road, pportation, warehouses, parking lots and office buildings.