International Luxury Brands "Gambling" China &Nbsp; Various Channels Penetrate The Market.

At home, luxury tax is expected to be downgraded. Luxury goods Famous brands have been unable to enter the Chinese market at full speed. Recently, LV flagship store, China's largest store in Hermes, the world's top jewellery brand Tiffany&Co. first store in Guangzhou, CHANEL Southern China first store and other international luxury brands in Guangzhou luxury shopping new landmark of Tai Koo Hui group, 126 international brands gathered, of which more than 70 international brands for the first time stationed in Guangzhou. The "big names" have concentrated on the layout of the first tier cities, and have gone deep into the two or three line cities. In addition, as soon as possible to seize the Chinese market, international brands penetrate through the online shopping market, breaking through the limitations of China's vast territory and shortage of channels.

Expanding in the first tier cities?

LV, Hermes CHANEL and other 70 big international brands are pouring into Guangzhou. Under the intense international economic environment, many overseas luxury brands are accelerating to enter China, and high-end luxury goods entering the Chinese market are also accelerating the pace of expansion. This year, Guangzhou will usher in "luxury". Many luxury brands are coming.

In Guangzhou, the latest luxury shopping center is located in Tai Koo Hui. The reporter saw that the largest LV flagship store in the country with a total area of more than 1000 square meters has a complete range of goods. According to the staff of the store, there is a spectacular scene of queuing up every weekend. Hermes has set up the largest store in Guangzhou in Tai Koo Hui, and it has revealed that it has set a record of its single day sale in China in the 14 year of its opening day. In addition, CHANEL and Tiffany appeared for the first time in Guangzhou.

According to Tai Koo Hui, more than 180 shops have been rented out, of which 70 international brands are the first to enter Guangzhou, including CHANEL, GIORGIOARMANI, Miumiu International brands such as Tiffany&Co, SERGIOROSSI, ANNEFONTAINE, Brioni, COACH, LONGCHAMP and theory, as well as some of the first domestic brands stationed in Guangzhou, many famous brands choose to set up flagship stores in the mall. Hao Jilin, general manager of Guangzhou Taigu Hui development, said in an interview with reporters that some of the international high-end brands will keep the latest style and adequate supply of goods in the shops of Tai Koo Hui, and even some brands provide special products for Swire shops. This shows that they have great confidence in Guangzhou's consumer market.

In addition to Tai Koo Hui in Guangzhou, there are many luxury brands expanding in Libai square in the eastern business circle of this year. Among them, the 200 square meter new shop, which is refurbished by the Hermes Plaza, reopened, and the first store of Gucci Guangzhou also fell here. DKNY, DIORHOMME and so on will be opened. {page_break}

Guangzhou has welcomed many luxury brands this year. In fact, it is only a microcosm of "big international" entering China. In the first tier cities such as Beijing and Shanghai, international brands have been densely arranged. According to the "Shanghai International Luxury Brand Development Research Report" released by the Shanghai commercial information center recently, more than 90% of the world's luxury brands have been settled in Shanghai, of which 169 international luxury brands have set up retail outlets in Shanghai. According to the survey, the international luxury group such as LVMH group, Lifeng group, Gucci group and so on all choose to operate direct investment outlets in Shanghai, and choose Shanghai as the location of China's regional headquarters and the location of investment and operation center.