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Bosideng'S "Upper Feather" And "Double Feather" Down Garment Market Reappears In The Struggle For Hegemony.

2011/9/30 17:04:00 32

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Since the "down aircraft carrier" is known as "

Bosideng

In 2006, the group waited until the "upper feather" and "double feather" income were taken over.

In 2011, Bosideng, an outdoor brand, once again helped "upper feather" and "double feather", and launched and released a new brand strategy to push the traditional historical brand to the top again.

Because Bosideng's brand has always been the hot spot for businessmen from all over the world, people in the industry have heard the story, and dealers are also probing into the situation and coming to the door.

Double feather

"Is China's first down jacket brand, is also China's first Mount Everest boarded woman athlete Pan Duo wore the brand.

"Double feather" was born in the early days of 1975 at the then Shanghai Down Garment General Factory, which made the first professional down jacket at that time.

The "upper feather" brand has developed and manufactured the first Antarctic garment for our Antarctic expedition team and has been a special down garment for the Chinese Antarctic expedition team for many years.

In 1988, the upper feather brand and Shanghai textile science research designed a new generation of 88 style Antarctic clothing.

The Antarctic expedition team was able to adapt to severe cold weather at the Zhongshan Railway Station at the southeast pole (35-40 degrees below zero annually).

"After several years of sorting out and rectifying, in 2011, the group formally incorporated" upper feather "and" double feather "into a unified management system, from brand planning to team upgrading, from product development to procurement and production, providing a full range of management and support for" upper feather "and" double feather "brand.

Lu Liping, general manager of Bosideng casual wear Co., Ltd., Shanghai, said.

The late winter of last year brought the down jacket business to a polarizing trend. Some people made a lot of money and some people were dismal.

Faced with such a severe and changeable market, many down jacket brands have adjusted the pace of preparation.

As the down jacket Empire, Bosideng group's "upper feather" and "double feather" are prepared for the rainy day ahead of time.

Down jacket industry is known as "90 days to decide victory or defeat", but "upper feather" and "double feather" continue to lengthen the decisive battle schedule.

According to the new brand strategy released by Shanghai Bosideng casual wear company, "upper feather" is located in the new Hai style down garment, advocating the concept of "universal fashion", "making fashion fit the masses and making the public enjoy fashion".

In order to avoid homogenization competition, "double feather" has played many years' experience and strong technical strength for high-end outdoor professional wear in Europe and America.

The "double feather" mountaineering clothing adopts the international leading level Gore-Tex fabric. It becomes more casual, comfortable and fashionable in style. It can not only be worn for sports, but also can be used for leisure and comfort.

According to the insiders, compared with similar international brand names, the same material, the same technology and the same production workshop have improved and optimized the "double feather" casual clothing, which is only five to 1/8 of their price, making the popularity of the "noble down jacket" become a reality.