Gifted Men'S Clothes Let "Chinese Style" Blow To The World.

In the 80s of last century, when many people were complacent about being a "ten thousand yuan household", he was already a "millionaire". Plum blossom, embroidery and other elements that only women's clothes had had. He was embedded in men's clothing, and the market reaction was very good. Idols were Pierre Cardin, he hoped to push his men's clothing brand to the whole world, and let "Chinese style" men's wear become a world trend.

　　 Gifted scholar Men's wear Cai Chung Mei

Character card: Cai Zongmei, born in Putian in 1960. Vice president of Putian Federation of entrepreneurs and entrepreneurs, vice chairman of Specialized Committee, China Apparel Association, Specialized Committee standing committee, Fujian people's Congress, Putian standing committee, vice president of Putian Federation of industry and commerce, and national labor model.

In the 80s of last century, when many people were complacent about being a "ten thousand yuan household", he was already a "millionaire". Plum blossom, embroidery and other elements that only women's clothes had had. He was embedded in men's clothing, and the market reaction was very good. Idols were Pierre Cardin, he hoped to push his men's clothing brand to the whole world, and let "Chinese style" men's wear become a world trend. This period "Fujian merchants sharp reading" approached Cai Zongmei, chairman of Limited by Share Ltd.

The "millionaire" who failed in the two college entrance examination

Seven wolves, Jin Ba, nine Mu Wang, Qipai, Li Lang, and AI Deng Bao... Now that it has become China Men's wear Most of the mainstream faction's "Min style clothes" come from Quanzhou, but outside the "Quanzhou Legion" which attracts countless myriads of lights, there is also a representative from China, who is also from Fujian and is a talented man from Putian. Little did I know that Cai Zongmei, the chairman of the company, had failed in the college entrance examination for the two time, but he was not discouraged.

In 1977, the 10 year old college entrance examination was resumed. The next year, Cai Zongmei confidently participated in the examination. At the age of 18, Cai Zongmei and many 30, more than 40 year old "Uncle" and "Abe" competed in the same field, and finally defeated. Cai Zongmei felt for the first time that he failed in the final examination. In 1979, Cai Zongmei once again took part in the college entrance examination, but he failed to pass the college entrance examination scores. Another examination? The family's economic conditions are not allowed; no test, Cai Zongmei did not think of a good way out. By chance, he went to Beijing to sell buttons for his relatives. {page_break}

Salesmen rely on their achievements to speak. Cai Zongmei seems to be a natural material for business. As a salesman for two years, his performance has reached 200 thousand yuan. The ability to be excellent is often envious, and Cai Zongmei's relatives no longer supply him. Beijing and the surrounding market also do not allow its activities. "Rural encircling the city", Cai Zongmei believes that a spark can start a prairie fire. So he went to Inner Mongolia, which nobody cares about, and became the biggest button seller in Baotou in a year. It wasn't long before Cai Zongmei returned to Beijing. market And quickly become the main seller of Beijing button market.

The experience of 10 years of sales has made Cai Zongmei realize that as more and more people enter the button market, profits will gradually become thinner. So he chose to run a garment factory. "10 years of sales experience has given me a lot of experience, and the most important point is that products must have brands." In an interview with our reporter, Cai Zongmei recalled that at that time, as the "imported" shirt sold well, he thought the shirt Market could still enter. So he spent money on buying the "Tiantan" production agent in Fujian, which has been more than 50 years old and was one of the two major brands of Chinese shirts, and fought for the independent brand, and the talent brand was born.

Plum blossom and embroidery on men's clothing

In 2010, Li Yugang's song "the new imperial concubine drunkenness" was refreshing with bold combination of Peking Opera tunes and pop music. "In this era of creative economy, only" differentiated "things can attract consumers. Cai Zongmei said that judging from the sales performance in recent years, it was correct to decide that the female elements such as "plum blossom" and "embroidery" should be integrated into men's clothing.

"At the very beginning, many people at the company opposed it and thought that it would not work. How could a male consumer buy such a feminine garment, including myself?" Cai Zongmei said he was surprised when he saw the designer's product. "This style of clothing is my first time to see, personal feeling, only for designers to wear themselves, if I dare not wear." For the talented and Cai Zongmei who are developing and having the general strength, they can not afford to take too much trouble. Rather than innovation, they are gambling. However, the designer's insistence made Cai Zongmei gradually enjoy the feminine element of embroidery. "Embroidery reflects a special Chinese craft, not only on women's clothing, but also on men's clothing." Gradually, Cai Zongmei accepted the designer's advanced idea. After many exchanges and discussions, he felt that this element of plum blossom really accords with the brand and culture of the gifted scholar.

How to locate, designers and bosses say nothing, consumers have the right to speak! "Really, I am afraid that because of a mistake, the talent back to liberation." Executive general manager Zhou Jun's support, let Cai Zongmei have confidence, "no matter what, we must try, do not try to never know the way to go next."

Finally, plum blossom and embroidery were put into the body of gifted men's men's clothing. From design to output, it took 3 months. The first batch of orders reached 1 million. Many dealers were enthusiastic about orders. Not long after, the market sales doubled, and the gifted scholars entered the first camp of Chinese men's clothing.