High Street Brand War: Celebrities, Stars, Big Designer!

The strong appeal of high street brand

The reason why the high street brand is becoming more and more popular is due to its powerful political appeal.

Obama Michel, the first lady of the United States, has made a big public list of clothes. She is a big fan of the famous American high street brand GAP. While the focus is Kate princess, who is also an advocate of high street brand. Zara, H&M, TOPSHOP and other brands have been refined by her.

Star crossover design is no wonder. Before Beizu's opening, Avril and other stars have joined the ranks of cross-border design.

Hollywood actress Scarlett Johansson has designed the cross border Street brand MANGO.

High street and high-end new game

Big designer x fast fashion items = sales + word of mouth

As the famous media man Mark Dung said, "consumers are no longer foolishly in a specific area, they will walk in different fields, buy a LV bag under the Zara jacket, or wear a Topshot T-shirt, Gap jeans and a Chanel coat."

The concept of "crossover" is now common in fashion industry. The fashion industry has been born in a mixed fashion, from Yohji Yamamoto x Adidas to Y-3, to the French genius designer Jean Paul Gaultier, with another world-renowned cowboy manufacturer Levi "s" to launch new products, and then to Vivienne Vivienne, to spark the British and cowboys, and even to let the lovely ones wear rivets and become tough.

Recently, M issoni, a veteran fashion house in Italy, started working with Brazil shoe brand Havaianas.

Fashion crossover, everything is possible.

Accustomed to the strong combination of big and big names, the new way of cooperation between high street and high-end is also bright.

In recent years, the most popular trend in fashion circles is the cooperation between big designer and parity clothing brand. They have attracted a large number of loyal FANS with first-rate fashion response, second class quality and three price.

A new pattern called "McFashion" (wheat fashion) began to spread rapidly in the global fashion circle.

Looking at the fashion industry, the brand of high quality designers is joining hands with the cheap fashion brands to launch another pleasant series.

Last year, the rapid login of "Lavin for H&M" in China led to the unique Spring Rush queuing rush. In addition, the +J series of Jil Sander x UNIQLO fascinated people. The marriage of Valentino for Gap series embodies both the elegance of the old luxury brand and the parity price of the Valentino, which is widely welcomed by the public.

After Karl Lagerfeld, H&M tried to cooperate with Stella McCartney, MatthewWilliamson, Wakubo Rei, Alber Elbaz, JimmyChoo and other super designers.

It is not only high street brands such as H&M that benefit, but also big designer and their service brand are also given a free publicity.

National fast fashion

The spread of local brands in high street brands

From the Zara to the discount season, it was robbed of H&M and the new products of H&M came to a long queue at the entrance of the shop. The high street brand has gained popular support in Tianjin, while Holland's WE and the US GAP also have to be settled in.

The high street brand is spreading very fast in the native area. Throughout the H&M and Zara shops in the second tier cities, there are countless new crowds of people coming to the shops.

Today, the trend of fast fashion is also decreasing in Tianjin. Besides MANGO, Zara, ASOBIO, H&M, C&A, UNIQLO and other brands, Tianjin has earned a lot of influence in Holland. WE, a high street brand from Tianjin, will also open in Tianjin recently.

GAP, one of the largest clothing companies in the United States, has also started to develop the Chinese market frequently. In September, it opened another branch in Shanghai and is expected to enter Tianjin's Binjiang Road core business circle this year.