Mainland Brand Clothing Prices Are Soaring &Nbsp; Quality Is Not Synchronized With Price.

"Inland brand The price of clothing has gone up so fast that it is catching up with the international brand. In the past half of the National Day holiday, shopping malls have been making all kinds of sales promotion, but customers complain a lot about the high price of clothing.

What has pushed up the clothing prices of domestic brands? Many salespeople will tell you: "raw materials and labor costs are rising." But this is only a superficial phenomenon. The head of a department store revealed that costumes cost up to only 30% of the price tag. There are other reasons why domestic brand clothing prices go up too bad.

Phenomenon: clothing is expensive this autumn.

October 4th, autumn and winter sales area of many shopping malls in Guangzhou customer Ying men. According to incomplete statistics, the sales of autumn and winter sales of nearly ten main businesses increased by more than 30% over the past 4 days.

Laments to reporters that the price of clothing is too high for consumers. Zhang Jin, a citizen of the Republic of China, said that a famous Korean brand this year was priced at 3980 yuan for a long coat, compared with 3000 yuan last year.

According to the press survey, the clothing of the general brand in the shopping mall is still mainly based on three figures. Now it is not uncommon to pick up an unremarkable thin wool sweater. The price tag is over 1000 yuan. Insiders told reporters that the average autumn and winter clothing increased by about 20% over the same period last year. "In recent years, the price of footwear, men's wear and children's clothing has almost doubled, and the increase of women's wear is around 60%."

Mr. Chen, who often goes shopping in Hongkong, is surprised. brand The clothes are rising rapidly, and they are approaching the price of international high-end brands in Europe and America.

Reason: put on "foreign coat"

What are the reasons for boosting the price of clothing and footwear? Are raw material procurement, labor cost and finished product pricing?

Reporters interviewed many people in the industry, they agreed that in recent years, the cost of clothing has indeed risen sharply. A well-known clothing factory owner, who did not want to be named, told reporters that over the past two or three years, the cost of labor and raw materials has risen by more than 40%. However, the general manager of a famous department store told reporters that costumes cost 30% of the price tag.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, dissected the price composition of the costumes for journalists. A clothing price tag 1/3 belongs to the manufacturer, and the profit of the manufacturer can reach half. That is to say, a dress, only the price tag 1/5 ~ 1/6 is the cost price. "After entering the stage of brand agents, prices began to soar. The rest of 1/3 belongs to wholesalers or agents, but manufacturers of direct businesses also own this part, and retail channel costs occupy the final 1/3.

In order to open up the market, many clothing brands will try their best to enter department stores. Most of the department stores in China carry out joint point deduction, that is, deducting a certain number of points from the sale price to department stores. Reporters learned that the current domestic Department store The company's deduction point is 15%~35%, and the specific points depend on the strength of the department store and the strength of the brand.

The more important reason is the pricing strategy of clothing brand. "There is another reason for the sharp rise in domestic clothing prices. In recent years, domestic clothing brands are competing for high-end routes, and prices are beginning to be in line with international standards." Huang Wenjie said that many domestic producers have been buying or registering foreign brands abroad, in order to raise their value, and package themselves into foreign brands.

According to conservative estimates, about 30% of the clothing brands in department stores are "fake foreign brands".

Thinking: quality is not yet available. Price synchronization

Price and international connection, quality and design can be synchronized? Reporter survey found that many clothing enterprises do not have enough effort in quality, which also makes consumers care about cost-effective consumers are very disgusted.

Huang Wenjie also said that the quality of domestic clothing brands and the rise of design still need a process. "The domestic garment industry should create a transition from China to China, and rely on design and quality to gain wide market and higher profit margins."