Chinese Brands Enter The International Market &Nbsp; Must Create Creative Success Mode.
Chinese clothing
brand
Of
Internationalization
Globalization is one.
Proceed in an orderly way and step by step
In the past, we used to go to the top stage of the world, but later we found out that it was meaningless.
We need to explore more in-depth ways of cooperation and a clearer understanding of the European market.
Chinese brands need to find a door to enter the international market.
Successful business models can not be completely replicated.
The future of Chinese clothing brands and industries can never rely on a simple imitation of winners.
Each brand has its own personality. Different DNA determines its different development and operation mode.
A brand must shape its own growth system and find the right one.
Operation mode
In order to get on the market.
For Chinese clothing brands and industries, the first thing to understand is the business model of the European market.
European buyers hope to cooperate with suppliers with low cost, high quality, guaranteed service level and long-term cooperation.
European buyers are now seeking to understand their needs and suppliers who can adapt to their changes.
High cost performance, a certain volume of shipments and
Efficient logistics
Respect for contracts is valued by European buyers.
In addition, European buyers are very cautious when implementing purchasing strategies under the influence of the economic situation.
The turbulence in the surrounding Mediterranean countries shows fast fashion.
limit
。
In pursuit of speed, buyers will take a closer look at the advantages and choose the countries closer to Europe.
In order to diversify risks, the European purchasers set the order in some countries and regions after the turmoil in the Mediterranean countries.
Under such circumstances, Chinese enterprises with quick reaction capability will get more opportunities.
Although China's clothing brand has a long way to go internationally, we already have exhibitors like APP, who are pioneers of Chinese brand internationalization.
To make more brands go international, Chinese entrepreneurs must create a more creative and competitive success model, opening up a door for "China creation" to gain international recognition, especially business recognition.
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