The Fourteenth China Dongguan International Shoes Exhibition Shoe Machine Exhibition Shoes Materials Exhibition Held

The fourteenth China Dongguan international footwear exhibition shoe machine exhibition (Fall 2011) will be held from November 1st to 3 in Dongguan Houjie and Canton Fair shoe exhibition. The exhibition will focus on the three themes of "brand, channel, upgrading and transformation", actively explore overseas brand participation, and provide massive information, comply with market demand, commit to shoe enterprises' R & D design and brand channel's "smile curve" at both ends.

In recent years, domestic shoe enterprises have been plotting transformation and upgrading to create their own brands. In order to help shoe manufacturers enhance their design capabilities, the organizers set up the "Hongkong creative works exhibition area", and the selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will debut for the first time. At the same time, due to the small export profits, many OEM manufacturers are keen to transform or develop retail businesses. Dongguan Qisheng footwear industry official said, "brand management is not easy. When touching the brand, it will encounter a bottleneck on the market, that is, the product's popularity is not high. We should enhance the brand awareness of our enterprises, invest a lot of money and manpower in R & D and brand building, and rely on government support to promote the exhibition. " Liao Yongxin, a lecturer in textile and clothing department of Hong Kong Polytech University, will hold a special lecture to help exhibitors analyze how to make market positioning and highlight brand differentiation after upgrading and transformation.

In addition, a series of symposiums on "how to develop retail business in China" will be held simultaneously during the exhibition to share with the industry the way to develop retail and provide support for enterprise transformation.