Medium Lady Underwear Shop, Small Investment, Quick Money Making.
When it comes to doing business, many people will think of investing hundreds of thousands or even millions, and invite professionals to do so.
market research
And business plan.
In fact, small businesses can also.
make money
And the market risk is also small, but the premise of making money is to select the project and master the relevant skills.
Many successful businessmen started their business in a small family.
So what kind of small business is more profitable?
Industry experts suggest that for women to start their own business, it can be said to be small, big and quick to make a woman's underwear shop, and it can be opened at least three to five thousand dollars, so it is a good choice for investors who want to do individual business.
Generally speaking, the mid-range underwear shop.
Investment amount
It is not big enough to choose a brand with a general market reputation, but a quality assured brand, so that goods can be assembled according to their economic conditions and environment.
Sexy fashion underwear brings beauty and enjoyment to people, but also brings a lot of money to operators.
Because there are more and more women who love beauty. They buy underwear not only for health care, but also for body decoration and clothing, and enter the fashion industry. Therefore, the underwear industry has great potential for development. Especially as a female, opening an underwear store can provide customers with many styles of underwear and improve their aesthetic appreciation. Why not?
1. market analysis
Underwear is a close companion of a woman. Women can not get away from the care of their underwear. 250 million of the 650 million women in China belong to the right age group wearing brassiere.
Just a bra consumption, in 2005, it has exceeded 600 million, annual sales exceeded 15 billion yuan, and in 2006 it broke through 750 million major points.
Sales volume
Nearly 20 billion yuan.
With the promotion of women's underwear requirements and consumption ability, the demand for high-end underwear is also rising.
At present, the high-end bra with retail price of more than 200 yuan accounts for 10% of the market sales, accounting for about 30% of the sales volume, and the market capacity reaches 5 billion yuan.
More noticeable, the demand for women's underwear market is not only bra, but also underwear, hot pants, body suits, suspenders, pajamas, T-Shirts, swimsuit, home wear, scarves, headwear, gloves and other styles of underwear underwear, its total demand will exceed 100 billion yuan.
Expert analysis shows that China is the fastest growing country in the world in terms of demand for underwear and related industries, and the market is still in its infancy.
In addition, how many times does a woman need to change her underwear? Someone has counted that a woman should spend at least 300-500 underwear in her whole life.
It can be said that the size and demand of the entire women's underwear industry are incomparable with other industries.
advantage
。
So opening a women's underwear store can be considered a wise move.
Two
Investment
Analysis
Speaking of underwear industry, her development in China is only 20 years. It is a fast growing industry with bright prospects.
At present, most of the lingerie shops choose to open in a professional market, a large commercial building and a garment street. The area needs no more than a dozen square feet.
The operating cost is mainly the rent, the money and the salesman's wages. The rent is usually between 1000 yuan and several thousand yuan, while the high-grade ones need more than ten thousand yuan.
Moreover, underwear and clothing, higher profits, lower threshold and less risk.
Let's make an account. Generally speaking, a 20 square meter lady's underwear shop is set up in small and medium-sized cities with a total investment of about 50 thousand yuan.
Among them, the processing fee is about 3000 yuan, and the cost of underwear shop decoration and underwear rack, the purchase of human models and so on add up to around 5000 yuan. The monthly expenditure includes about 1000 yuan, the tax is about 400 yuan, the salary of the staff is about 800 yuan, and the water and electricity, telephone charges and pportation expenses are about 400 yuan.
The 20 square underwear store will be able to open a lady's underwear store for 50 thousand yuan in accordance with the first purchase of 39 thousand yuan.
And open a women's underwear shop, gross commodity gross profit margin is around 50%, with monthly sales of 20 thousand yuan, 5 months to recover the cost.
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