2011 Ningbo Clothing Fair Set Off A New Wave Of Brand Creation.

October 20th - 23, the fifteenth Ningbo international clothing and Accessories Fair (Ningbo).

From the beginning of the late nineteenth Century, the takeover of the comprador capitalist textile factory started, and to the construction of a new generation of Ningbo Style Hong Bang tailors and to the construction of modern Chinese clothing cities, clothing has always been a bright card for Ningbo city. At the same time, Ningbo's textile and garment industry can be said to be a microcosm of China's textile and garment industry.

Nowadays, 25 well-known Chinese trademarks and 20 famous brand products have emerged in Ningbo's clothing industry. Last year, the export volume of textile and garment products in the city exceeded 100 billion US dollars.

From 1 to August this year, the total output value of the 864 Enterprises above the scale of textile and garment industry in Ningbo was 59 billion 800 million yuan, an increase of 20% over the same period last year, and sales income was 59 billion 300 million yuan, an increase of 22% over the same period last year.

800 million yuan, an increase of 19% over the same period last year.

In recent years, Ningbo has intensified the integration of innovation and creative elements, accelerated the pformation and upgrading of textile and garment industry, and raised a new upsurge in the development of fashion clothing brands. A group of Ningbo fashion brands full of fashion and trend are stepping into the market at home and abroad.

Creative industry promotes pformation and upgrading of garment industry

During this year's Ningbo international clothing festival, the Hefeng creative Plaza, funded by the Ningbo municipal government, will also open its garden in full bloom.

The total area of Hefeng creative Plaza project is about 8.

540 thousand square meters, the total building area of about 340 thousand square meters, the total investment of about 3 billion 400 million yuan, will be well-known domestic and foreign design enterprises, design studios, design research institutions and design enterprises to provide services to the well-known intermediary agencies as the focus of investment.

According to the deputy director of the office of the Organizing Committee of Ningbo international clothing festival and Zhou Xueming, deputy director of the Ningbo economic and Information Committee, Hefeng creative square will become an important industrial design and creative industry base in the south wing of the Yangtze River Delta. It will be the demonstration area of the industrial design creative industry in Ningbo, the leading area of the urban innovation and development and the boost area of the economic development.

At present, BEIFA China design and creative center, Taiping bird clothing design and creative center, and internationally renowned design and creative institutions from Holland, Korea, Sweden and other countries signed and entered the creative Plaza.

Zhou Xueming said that with well-known design and creative enterprises settled in Ningbo, Ningbo will shift from "manufacturing city" to "design city". Ningbo's design and creative industry will also provide strong support for the pformation and upgrading of Ningbo's textile and garment industry.

In addition, the creative design elements during the costume festival are also reflected in many aspects. The Organizing Committee of the Organizing Committee and the China Textile Information Center continue to work together to carry out the 11/12 autumn and winter fashion trend display at the exhibition center.

There are many shows in the fashion festival, which are arranged at the exhibition center site and guesthouse. There are local enterprises in Ningbo, and also have domestic and international brands. At the same time, there are more than 10 new designers in the field to publish their works. The dynamic and static combination shows the future trend of clothing development, providing reference and inspiration for participating enterprises and brands.

In addition, the Organizing Committee of garment festival also evaluated 15 designers serving the clothing industry in Ningbo through local recommendation and expert evaluation, in order to promote and encourage the development of creative talents in Ningbo fashion industry.

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Diversified fashion brands emerge

In the Ningbo Tianyi business circle, the Ningbo women's clothing brand "Taiping bird" opened 9 stores, of which 1000 had more than 3 square meters.

It is understood that this full coverage innovative marketing mode is unique in other cities and other garment industrial clusters in China.

At the same time, Taiping bird has gone out of the pace of expansion, and there are more than 800 stores and franchises throughout the country.

"At present, the garment industry in Ningbo has developed from a foreign design, a domestic manufacturing to a domestic design and manufacturing force."

Zhou Xueming said that today, fashion has become the common pursuit of Ningbo's clothing industry, and has made remarkable achievements.

At the same time, the pattern of Ningbo's clothing industry has changed quietly, from men's clothing to men's wear, women's wear and children's wear.

It is reported that Taiping bird first proposed the concept of "fast fashion" in China. At present, Taiping bird designs more than 7000 fashions every year, with an average of more than 20 new styles updated every day, and its design speed is second to none in the domestic fashion industry.

The slogan "to be new and follow me" fully explains the "fast fashion" of Taiping bird.

It has been the "YOUNGOR" brand of China's men's wear brand. It has completed the fashion pformation and market segmentation from the single classic classic dress YOUNGOR of the year by splitting, buying and creating new brands. Currently, it has six brands: MAYOR, YOUNGOR, GY, CEO, Hart Schaffner Marx (Hao Shi MAI) and Hemu family, or business or leisure, or gentlemen or intellectuality.

Tonlion is the leading product of the apparel department of Bo Yang Group. It now covers a large number of T-shirts, sweaters, jackets, windbreaker, down garments, trousers and accessories, and nearly 1000 varieties.

Other Ningbo clothing brands such as Luo Meng, Shan Shan, GXG, AI Er Ni and other men's clothing, such as women's clothing brands such as fig and STEVE&VIVIAN, all occupy different market share with different positioning or mode, but they all share a common feature: fashion.

"Children's clothing industry is becoming a new hot spot in the pursuit of Ningbo's clothing capital. Over the past two years, over two hundred million capital influx, including lion Dun, long Long Guotai, Taiping bird and some foreign capital, has initially formed a brand development lineup."

Zhou Xueming said that there are more than 20 independent brand children's clothing enterprises in Ningbo now. The old brands such as Yi Shan and Shan Shan KIDS are new brands such as AI FA Bei, Xiao Hu Patti, Lai Di Shang, Barbie Le Le, Chun Zi Zi, Di Di Lu, Xiang Ke and so on.

It is reported that clothing enterprises in Ningbo also pay more and more attention to quality.

According to the data in 2010, the expenditure of Ningbo textile and garment enterprises for R & D increased by 20 over the same period last year.

The 88% is to introduce quality testing instruments and cooperate with foreign quality testing centers.

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Fashion broadens brand marketing channels

In November 11, 2010, Bo Yang home textile created a miracle of Internet sales. Its sales volume of Taobao mall exceeded 34 million 680 thousand yuan per day. This is the highest sales record in e-commerce history so far, and it is also a miracle of Chinese home textile online sale.

Behind this miracle is that over the past year, the sixty or seventy designers of Bo Yang home textile have been searching for fashion elements in the developed areas of European countries, and have carried out in-depth research, combined with China's consumption characteristics for development and design.

It is reported that Bo Yang Group currently has 5 clothing and apparel brands, 4 home textile brands and two footwear brands in e-commerce pactions, in 2010, the electronic commerce sector contributed 1.

Sales revenue of 500 million yuan, 1~6 e-commerce sales in 2011 reached 2.

600 million yuan, with the arrival of the peak season of sales in the second half of this year, e-commerce sales are expected to exceed 1 billion yuan this year.

Apparel giant YOUNGOR is also actively developing new brand online sales mode, and has now opened CEO and GY flagship stores in Taobao mall.

According to the Internet sales department's survey of CEO brand online sales customers, 90% of the orders come from the non entity store area, and network sales have become a useful supplement to the sales channels of physical stores.

Let's take another look at another Ningbo clothing brand -- GXG's men's clothes.

In August 6, 2010, the official flagship store of Taobao mall opened in GXG, with sales exceeding 16000 yuan on that day.

24 days later, the flagship store's daily performance exceeded 700 thousand yuan, an increase of nearly 44 times.

In August 31, 2010, the official flagship store of Taobao mall broke through 7 times the daily sales volume. Compared with the opening day, the official flagship store of Taobao mall in August 31, 2010 broke through the daily sales volume of more than ten million yuan in GXG.

In April of this year, the peak value of GXG flagship store in Taobao mall was 14 million 80 thousand yuan.

GXG menswear brand was founded in 2007.

Yu Yong, director of the GXG brand, said that GXG is the tide of the masses, attaches great importance to the design, set up a studio in Hongkong, invited designers in Japan, so that while ensuring brand internationalization, it is also close to the aesthetic orientation of consumers, which is more in line with the consumption concept of post-80s and post-90s.

Today, GXG has opened more than 500 stores in the country, with annual sales exceeding 1 billion.

"Transformation and upgrading of Ningbo's textile and garment industry mainly focus on creativity and fashion."

Zhou Xueming, deputy director of the office of the Organizing Committee of Ningbo International Fashion Festival, and deputy director of Ningbo economic and Information Committee, said that the Ningbo municipal government encourages and supports large textile and garment enterprises to seek new business growth points with creativity and design. New fashion enterprises should also seek breakthroughs in innovation and design, so as to maintain the gradient development and progressive development of the Ningbo garment industry.

Perhaps the Ningbo clothing brand is thrived in the field of e-commerce. "2011 China garment industry e-commerce summit and China garment industry e-commerce Procurement Association" will be held in Ningbo in October 20th.

It is reported that this is also the first time to introduce e-commerce summit and procurement meeting in various garment festivals around the country.

According to the organizers, the summit will also hold the unveiling ceremony of the "China clothing brand research center", the first issue of the "2011 China's clothing industry e-commerce application report" and the "2011 integrity clothing business enterprise Ningbo declaration".

It is expected that more than 300 leading apparel e-commerce enterprises and related service providers in China will participate in a high priced "gluttonous feast" in the domestic garment and electricity supplier industry in 2011.