Creative Ningbo &Nbsp; Orient East

　　 Once, this is the birthplace of "Hong Bang tailor". In the hundred years of Chinese clothing history, the ancestors left a brilliant footmark.

Today, it has become the largest gathering base of textile and garment industry in the country. "New red gang" is writing a new chapter in its history with its diligence and wisdom.

On the eve of the opening ceremony of the fifteenth Ningbo International Fashion Festival, the Organizing Committee announced 15 major events in the development of Ningbo's clothing industry.

A magnificent history of the evolution of modern clothing industry in Ningbo has been launched to people, and people have seen the wonderful future of Ningbo's clothing industry.

It's worth autumn. From 19 to 23 this month, the fifteenth Ningbo international costume festival will be held in Ningbo. This clothing festival is jointly sponsored by China Textile Industry Association, Hongkong Trade Development Bureau and Ningbo municipal government. It will focus on the theme of "creative Ningbo and neon East", and will hold fifteenth key international economic and trade activities such as the Ningbo international costumes fair, the clothing trade and economic activities, the creative breeze Plaza and the youth fashion festival.

As the highlight of the festival, Ningbo International Costume Fair The exhibition will be held at the Ningbo International Convention and Exhibition Center in from October 20th to 23rd. There are 2200 exhibition booths, including 8 men's wear hall, fashion ladies' wear hall, children's wear exhibition area, brand clothing exhibition area, OEM exhibition area, accessories / clothing machinery Museum, international exhibition area and production brand clothing direct selling hall. At the appointed time, YOUNGOR, Shanshan, Taiping bird, lion Dun, Lopez, PE Luo Cheng, AI Yi Mei, Bo Yang and other famous textile and fashion brands will participate in the conference. International brands from the United Kingdom, South Korea, Greece and other places will also appear at the exhibition. It is expected that there will be 10 thousand overseas and domestic professional buyers and more than 100 important brands. Trade Group participation.

Highlighting creative design and promoting transformation and upgrading. Creativity, innovation and creation are the future direction and trend of Ningbo garment industry. During the fashion festival, Ningbo and Hefeng creative Plaza will hold a grand opening ceremony. The creative Plaza with a total investment of about 3 billion yuan will become an important base for Ningbo to transform from the "garment manufacturing market" to "the big market of garment design" in the future. In addition, the organizing committee has also meticulously organized the activities of "China's cutting-edge designers to enter Ningbo", the development trend of fabric and clothing in autumn and winter, and the display of Zhejiang Textile and Fashion College graduates' design works, in order to promote the training and development of Ningbo's creative talents in fashion design.

We believe that the Ningbo international garment festival will surely become the stage leading the fashion and creativity of fashion. Let's hope together!

Remarkable achievements in industrial transformation

Ningbo is famous for its large clothing market. Zhou Xueming, deputy director of the Ningbo Municipal Commission of letters, said that as a traditional dominant industry in Ningbo and a pillar industry in the local economy, the textile and garment industry plays an important role in Ningbo's economic development, employment promotion and social stability. During the "11th Five-Year" period, the total output value of textile and garment industries above Designated Size in Ningbo increased by 16.81% annually, profits and taxes doubled, and exports increased by an average annual growth rate of 13.45%.

Even more gratifying is that in recent years, garment enterprises in Ningbo have been actively exploring transformation and upgrading, which has made Ningbo gradually move from a garment production market to a strong garment design market.

Mergers and acquisitions of foreign enterprises to enhance their strength. In 2008, the largest in Ningbo. Textile and clothing YOUNGOR group bought the new Malaysia group of KELLWOOD company at the price of US $120 million, becoming the largest overseas merger and acquisition case in the domestic textile and garment industry. Today, "YOUNGOR" has not only received the ODM brand of the famous international brand, but also has five authorized licensing international brands such as Nautica and PerryEllis, and has gained strong design and development capabilities, international management capabilities and distribution networks all over the United States, forming the world's largest textile and apparel industry chain.

Listing and financing, developing main business. In November 2005, Shenzhou International Group Holdings Limited was successfully listed in Hongkong. Using the $100 million fund raised by the stock market, Shenzhou group has introduced the world's most advanced equipment from Europe, and has incorporated a series of independent innovation technologies into the warp and weft threads of the fabric. The competitiveness of the knitting industry has jumped to the top of the domestic industry at one stroke, and Shenzhou has become the largest knitting enterprise in the country.

In the first selection of the 500 most valuable brands in China, there were 7 fashion brands in Ningbo, including YOUNGOR, Shanshan, Vico, Luo Meng, Bo Yang, PE Luo Cheng and Luo Zi. At present, Ningbo clothing industry already has 20 famous brand products and 25 well-known trademarks in China.

Big enterprises are innovating and changing, and many small and medium enterprises are also striving to advance. The knitting industry in Xiangshan has a long history, gathered more than a thousand small and medium-sized knitting enterprises, and formed a relatively complete set of weaving, bleaching, dyeing, printing, finishing, embroidery, clothing as one of the industrial chain, floating horses, Nike, Valentino and other international famous brands have set up a licensed processing factory here. So far, Xiangshan county has been awarded the "famous knitting city of China" twice by the China Textile Industry Association.

From the production of clothing to fashion, a large number of cutting-edge garment enterprises have risen rapidly, and the garment industry has turned magnificently. In 2000, Taiping bird group created the "fast fashion virtual development mode". With the product positioning of "parity, fashion and variety", it launched more than 7000 new products every year, using the brand virtual joint operation mode of "creative design + terminal network" to realize the rapid transformation from apparel production to brand operation to fashion manufacturing. In 2010, the overall sales scale of Taiping bird group exceeded 5 billion 300 million yuan, sales of clothing exceeded 3 billion yuan, and maintained a growth rate of more than 40% for several years.

In November 11, 2010, the sales volume of Taobao mall of Bo Yang home textile company has exceeded 21 million 560 thousand yuan, ranking the highest in all Taobao category sales champion, creating the highest record in Chinese e-commerce history. E-commerce has also become the main way of marketing of Bo Yang Group.

　 Fashion is rising in the East.

Colorful clothing, dancing fashion. Relying on the developed textile and garment industry foundation, in October 6, 1997, Ningbo founded the first Ningbo international garment Festival. Today, the annual Ningbo international garment Festival has not only become the largest comprehensive clothing professional exposition in China, but also become the fashionable stage and beautiful business card in the economic and cultural field of Ningbo.

With clothes as the medium, various cultural, educational and intellectual resources converge on Yongcheng, and the life of Ningbo people has changed accordingly.

In October 13, 1998, the Ningbo clothing Museum opened in Yue Hu. More than 600 objects, more than 300 precious historical materials and over 500 old photographs tell people about the historical evolution of Ningbo's clothing and the brilliance of "Hong Bang tailors". {page_break}

In 2003, the first systematic and comprehensive reflection of the academic work of the "red gang tailor" in Ningbo, which was produced, developed and contributed to history, was held at the beginning ceremony of the history of Hong Bang clothing, showing the red gang spirit further to the world.

In October 2004, with the approval of the provincial government, the Zhejiang light textile Career Technical College merged formally with Ningbo garment Career Technical College, and formed Zhejiang Textile and Fashion College to become the "Whampoa military academy" of our province to cultivate professional talents in textile and clothing industry.

Since the seventh costume festival, the China Fashion Forum has officially settled in Ningbo. Experts from all over the country launched a smart collision around the theme of "the new industrialization road of clothing industry", pointing out the direction for the development of Ningbo's clothing industry.

　　 With clothes as the medium, Ningbo has become the focus of the domestic fashion industry and the new stage of fashion and creativity.

I recall that during the third clothing festival, Shanshan Group launched the "T" show on the "first day and one night banquet" of Tianyi Pavilion, the first collection of buildings in the world. It combines ancient culture with modern fashion, sparks a spark of passion, sings a century's masterpiece, and is broadcast more and more at home and abroad through the French fashion channel FTV.

I remember that the tenth great costume festival, "the same song, Luo Meng", is a great cultural evening. The stars are shining and the momentum is huge. Once again, people show the brilliant achievements of Ningbo's clothing industry since the reform and opening up, and widely publicize the status of Ningbo's clothing at home and abroad.

With clothing as the medium, Ningbo has enhanced its friendship with the world's famous garment industries and expanded the visibility and influence of Ningbo in the world. During the tenth clothing festival, in order to express mutual friendship, Florence City Hall in Italy presented a bronze statue of David copied to 1:1 in proportion to the original version of Ningbo. Ningbo also gave back copies of Hemudu Site's "double bird Chaoyang" and the Southern Song Dynasty warrior stone inscription.