New Rules For Taobao Mall Delay Hammer: 30% Sellers Will Be Out

It is understood that Taobao mall has postponed the execution time of the new rules, and the execution time of Taobao sellers has been extended to September 30, 2012, and the new business starts in January 1, 2012.

And Taobao mall also launched 2012.

However, small and medium-sized sellers do not.

"We are all ready for the goods and ready to enter Taobao mall, but the new regulation will take 135 thousand of the cash in two and a half months, which is difficult to raise."

In an interview with reporters, a big C seller who had been working hard for several years in Taobao was very sad. His cash was all in stock. The idea of entering the mall was likely to come to naught.

It is not only new businesses that have no access to the "city", but also some small and medium-sized sellers are afraid to leave.

"The delayed implementation of the new rules is just a little time for us to withdraw from Taobao mall."

A seller who sells clothes in Taobao mall told reporters that her annual turnover is only about 1000000 yuan, which is at the bottom of Taobao mall. There are not many opportunities in the mall.

And what makes him more upset is that after leaving from Taobao mall, there are not many good places to go.

"If Taobao bazaar can make money, it would not have come to the mall."

The clothing seller said that he had come out of the Taobao market, where there was no traffic in advertising, and only through direct trains, there was revenue. But the proportion of advertising expenses in revenue was too high.

"When the new regulations come out, about 30% of the sellers will be cleaned out, and only about 5% of the big sellers will benefit."

Jia Penglei, editor in chief of the billion power network, told reporters that the Taobao mall will be a big seller in the future.

For technical service fees increased by 10 times, many small and medium-sized sellers also have some criticism.

According to the new regulation of Taobao, health care products need to pay 30 thousand yuan for technical service, and clothing and household are 60 thousand yuan.

As for the return of technical service fees, besides the standard of turnover, the standard of consumer satisfaction rating (DSR) is no less than 4.6 points.

The clothing seller gave the reporter an account. Health care products need at least 600 thousand yuan in annual revenue, and most of the categories of clothing, home and outdoor sports need to reach 1 million 200 thousand yuan before they can fully return the technical service fee.

Before the new regulation, according to the proportion of 5% Commission, the annual turnover will reach 120 thousand, then Taobao mall can return the technical service fee of 6000 yuan.

"Although for most businesses, revenue 1 million 200 thousand is not difficult.

However, the technical service fee of 60 thousand yuan will always be "frozen" and there is no way to use it.

The clothing business mentioned above is indicated.

On the Taobao mall, the mainstream seller has less than 100 thousand cash flow per month.

The cash flow of those tiny sellers is even more short. "

Mr. Zhang, who runs the home store in Taobao mall, told reporters.

It is understood that in the 4 commercial households in Taobao mall, the annual turnover of several million yuan business is the mainstream, of which less than 5 million of the business cash flow less than 100 thousand a month, more than 5 million of the monthly cash flow is not much.

"We usually use the money we earn to expand our scale, and we will not use them as cash."

Mr. Zhang said.

For the new regulation 210 thousand yuan technical service fee and margin, plus the consideration of operational risk, these mainstream businesses will slow down the pace of the original rapid growth.

Mr. Zhang told reporters that his shop now has about 400000 turnover every month. He planned to rush the monthly turnover to 80~90 million in the next year, but after the new regulation came out, he lowered his target to 60-70 yuan out of prudence.

"These businesses with revenues of several million yuan will slow down the pace of growth, and those new sellers will be rushing through with good resources.

In the coming year, the mainstream businesses will gradually decline. "

According to one industry insider.