Bao People Create The First Brand Of Chinese Cosmetics Shoes

The professional achievement is highly dynamic, dynamic and fashionable. On the other hand, the world has won numerous female consumers. At the fourth China International Footwear Expo in Beijing last month, "Bao Ren makeup shoes" won the praise of Chinese and foreign counterparts for its romantic style and beautiful appearance.

This is benefited from the persistent pursuit and constant self pcendence of Quanzhou Baofeng Shoes Co., Ltd. in the past more than 10 years.

Since 1995, it has been engaged in the international market and has become the largest professional EVA production base in China. Baofeng has won the unanimous recognition of its domestic and foreign markets with its focus, professionalism and high standards.

At present, Baofeng has 16 modern production lines, thousands of employees, 150 thousand pairs of Nissan slippers, 30 million pairs of annual export fashion slippers, and products are exported to Europe, America, Australia, Africa, Southeast Asia and Japan and other regions and countries, and become the designated suppliers and OEM products providers of famous international brands such as WAL-MART and Disney.

In 2005, based on more than 10 years of international market experience, Baofeng enterprise set up the domestic business department, and officially launched the first domestic new shoe, which combines the advantages of fashion shoes and slippers, "Bao Ren makeup shoes".

This shoe is targeted at the needs of Chinese women, positioning its brand style as "pursuing self, getting rid of bondage, leisure and freehand brushwork, and fashion beauty".

"Bao Ren" originates from the English "Boree", which means "acacia tree" and pliterates into "Bao Ren", which is in line with the traditional consumption psychology of Chinese female consumers and their cultural inclination.

At the same time, it is very close to fashion and elegant features of women's fashion slippers, so that consumers can experience the international fashion trend synchronously.

Bao people opened the domestic market, and put forward the goal of "creating the first brand of Chinese cosmetics shoes in 3-5 years".

"We have mature R & D technology, production equipment and export channels, to integrate the eastern and Western cultures and their own corporate culture, to launch" Baoren "slippers, develop hundreds of different styles of EVA high-end slippers every year, meet the changing market demand, and set up a new brand of medium and high grade brand in the market.

Zheng Liuhe, chairman of Baofeng, said.

Baofeng has an information force and professional R & D team, investing hundreds of millions of dollars each year to research and develop new products.

Baofeng has won the global market with its large-scale production capacity, high technology materials, fashionable design and outstanding quality with international fashion. Even in the most stringent quality testing market in Europe and the United States, its products are still green and unimpeded.

Zheng Liuhe believes that making home more comfortable and high-end is the pursuit of all people who love life.

The brand marketing of Baofeng slippers is based on such a good and already formed consumer group. It is a high and medium income group with higher incomes and quality of life.

Such consumers have a stable material guarantee. Because of their differences in culture and contact with others, their demand for consumer goods is naturally different.

Therefore, the "Baoren" brand slippers are of high quality and fashion, and have been successful in the domestic market.

In 2006, Baoren brand was named "China famous trademark". This honor brings the treasure brand to a new height.

Nowadays, "Bao Ren" has developed 30 direct chain stores in the main cities and county-level cities of Fujian Province, and the outlets outside the province have also expanded rapidly, spreading all over Jiangsu, Liaoning and Beijing.

Focus on achievement and professional achievement.

According to market research, the annual consumption of Chinese slippers is 27 billion yuan, while the annual consumption of domestic slippers is 16 billion 500 million yuan.

Baofeng enterprise executives said that the company will continue to focus on the intensive cultivation of the slippers industry as before, and will implement the "green grassland plan" in 2008 to expand more domestic markets and lay a good foundation for making "treasure people" the first brand of Chinese cosmetics shoes.