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Cheap Foreign Brands Turn Luxury

2011/10/20 8:50:00 13

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It is reported that CK, GUESS and COACH are all luxuries for most Chinese people.

However, this may be limited to China.

In fact, many brands that enter the Chinese people's lives under the banner of luxury goods are only three or two lines abroad, and the prices are much cheaper than domestic ones.

Comment: an English teacher from abroad returned to the author.

introduce

In the United States, KFC and McDonald's fast food restaurants are all known as "junk food" (junk food) by foreigners. But because of their large components and low prices, they are popular among the lower middle class in the United States, and coke refills are free.

At home, two fast food giants can be seen as crowded, with chicken hamburgers sold for more than ten yuan a coke free refills.

How much is the chicken in the market? How much is it? How much is the bread? Because the brand is "foreign brand", the brand image is "high-grade food" and "healthy food". It is simply a symbol of identity and a cultural choice.

The marketing method is just right, pointing to the "dead hole" of the people in Chongyang.

No, these days, the news says that CK, GUESS and COACH are two or three lines of goods abroad, but they become "luxury goods" that they can't buy at home.

This is another suspected commercial fraud caused by asymmetric consumption information.

GUESS a store in Beijing has a price of $1090, even if it comes from China, and it is not discounted. The store says, "this brand is American and has brand value".

An interviewee came back with the same words: "GUESS, (in the US), there are stores in general", "all discounts are quite cheap"; once compared, "the price gap between China and the US is 10 times".

CK and COACH are similar.

U.S.A

They are neighbors who sell small shops that sell health care products and sell daily products.

In addition, there are "advertisements that only make the Americans puzzled". The slogan is "love her to eat Haagen Dazs" ice-cream. In Japan, they are "ordinary wage earners" only to go to the fast food fields.

In addition, many foreign brands are quite angry.

Recently, WAL-MART's pork door has been broken out. In addition, the "label door" and "dried duck gate" have been fined 8 times this year. The latest is GUCCI. *

The above brands are at least true, and the most hateful is the "fake foreign devil".

It is reported that many large shopping malls are "pure and expensive" clothing, brand names are foreign names, producers and distributors are clearly in China, "China is" undoubtedly.

People in the industry "bottom up": the most common thing is to register a "foreign name" in foreign countries.

Such as Jissbon, the European Code floor, the Shi milk powder, the French biotech, the American Camel shoes and the California beef noodle and so on. According to the media investigation, they all hang the "ocean" head typical.

The price of GUESS and COACH is high; the flow of WAL-MART and GUCCI is bad; the European Code floors and California beef noodle streams are actually cheating.

All these are due to the consumption psychology of the Chinese people.

consumption

The environment and law enforcement environment are immature.

Worshipping foreign affairs and flaunting their identities reflect consumers' pursuit of "fashion" but lack self-confidence and consumption. They even wrongly believe in the connotation of foreign brands, and are caught in the loopholes. Passive enforcement and punishment are not strict, and the cost of illegal activities is too low.

To supervise foreign brands, guide consumption and eliminate consumption superstition, government departments must make up their minds to improve laws and regulations and establish accountability mechanisms.

Admittedly, the lack of competitiveness in the product quality and marketing means of the national brand is also a big problem. Only when we vigorously cultivate local brands and compete for the goods, can we finally form an orderly market structure and really eliminate the blind consumption of foreign brands.

There are many stalls around Jiangmen's Wuyi City

Mark

"CK" underwear sales, ranging from 10 yuan to 3 to 5, many buyers.

Is it not enough to make a show of comparison and display?