Clothing Trade Is Frequent Cold Current &Nbsp; E-Commerce Is Urgent.

This year's export situation has improved, but the business of foreign trade clothing industry is still very difficult.

It is not difficult to find out that the foreign trade situation is not optimistic from the situation of Canton Fair this year.

Garment enterprises are afraid to pick up foreign orders.

"There are orders, no one to do, no one to do, no money to earn" argument in some garment enterprises has long been a long time.

The rising cost of raw materials and labor, the change in exchange rates, and the doubling of interest payments on bank loans.

Since the beginning of this year, these "rising red gains" seem to be in the wrong place. They do not appear in the stock market but firmly occupy the market of production factors. The comprehensive fermentation of various unfavorable factors has brought pressure and trouble to the manufacturing industry in Ningbo.

Recession or rebirth?

How to deal with Ningbo clothing enterprises?

As the garment industry of Ningbo's dominant industry, what is the vitality of fighting against challenges?

The current situation of garment exporters' "single dare not pick up" shows that the era of low cost comparative advantage participation in international competitiveness cooperation is coming to an end. Real conditions are forcing us to speed up our independent innovation and realize the pformation from OEM to independent brand.

As a matter of fact, a lot of enterprises that have done their best to make foreign trade have chosen to fight their own brands and use the increasingly popular e-commerce to pry the domestic market.

Create new brand on the Internet

With the rapid development of the Internet, Ningbo textile and garment enterprises also "touch the net", extending from the "entity battlefield" to "virtual battlefield", and some have also created the brand of network marketing.

In recent years, some old clothing enterprises have also produced new brands by segmenting the market.

Since 2011, Ningbo has accelerated the integration of clothing and e-commerce to enhance the upgrading and development of textile and garment industry.

Through the application, penetration and integration of e-commerce in the clothing industry, Ningbo hopes to embark on a new industrialization road of textile and garment industry with high technology content, good economic returns, low resource consumption, less environmental pollution, and full advantage of human resources.

On the one hand, Ningbo has vigorously guided enterprises to increase their R & D and production independently, and have their own intellectual property rights. On the other hand, they have been guiding clothing enterprises to develop e-commerce and expand online sales.

The Tonlion apparel of Bo Yang Group has set a sales record of about 40000000 a day with its own electronic network.

The upcoming Ningbo international garment festival will be the first time to convene the e-commerce summit of China's apparel industry and the procurement of Chinese garment industry, which will connect Ningbo's garment enterprises with e-commerce enterprises, thus promoting the development and pformation and upgrading of Ningbo's clothing brand information.

Ningbo textile and garment industry has achieved remarkable progress in its upgrading and development.

According to statistics, from 1 to August 2011, 864 textile and garment production enterprises above Designated Size reached 59 billion 860 million yuan in total industrial output value, an increase of 19.7% over the same period last year, and realized sales revenue of 59 billion 300 million yuan, an increase of 22% over the same period last year. The profits and taxes were 5 billion 780 million yuan, up 19.1% over the same period last year.

Business prospects can be expected: first, in recent years, the Ministry of Commerce has issued a policy document to promote the healthy development of e-commerce. The recognition of e-commerce and enterprises is gradually improving. This provides a good environment for the development of e-commerce in China. Two, with the development of information technology and the popularity of the Internet, the number of Internet businesses is increasing year by year, and the volume of e-commerce pactions has also increased rapidly. In 2010, the volume of e-commerce pactions in China exceeded 4 trillion yuan, which provided a strong driving force for the development of clothing e-commerce. Three, with the maturity of e-commerce market, netizens' trust in the security of third party payment has also been further improved, and the amount of pactions paid by netizens by third party payment has increased significantly, providing a good development space for clothing e-commerce. Insiders pointed out that China's clothing electronics

In order to comply with the rapid development of the online garment market, in October 20th, the "2011 China clothing industry e-commerce application summit and the China garment industry e-commerce Procurement Association" jointly sponsored by the China Electronic Commerce Research Center and China apparel network will be held in the Fifteenth International Fashion Festival in Ningbo. At the same time, the award ceremony of the 2011 best e-commerce demonstration website of China will be released.

It is expected that more than 300 people will attend, and is undoubtedly a high priced "feast of gluttonous" in the domestic apparel and electricity supplier industry in 2011.

It is reported that the summit will also hold the unveiling ceremony of the "China clothing brand research center" and the "2011 China clothing industry e-commerce application report".

At present, the summit and procurement application has started.

At present, some of the business enterprises that have confirmed the speech and attending the conference include: Fan Kai pin, Yintai network, Baidu music cool sky, walking show network, PAYPAL, Masa Marceau, Rui Jinlin, Shanda poly network, easy to get information, fast mail, Shanghai business school, new hundred online shopping mall, nun dress, China clothing network, leading group network, clothing net and so on.

In addition, Taobao mall, Jingdong mall, Dangdang, Amazon, Mcglaughlin and Monroe fashion are being recognized, including hundreds of traditional clothing brands including BELLE, YOUNGOR and seven wolves.

It is believed that this conference will surely boost the fast development of clothing e-commerce and explore many new achievements.