Written On The Occasion Of The First Awarding Of Cotton Logo In China

In fact, it is unfair. China has hundreds of millions of cotton farmers and vast cotton fields, and has a long history of cotton planting and weaving. However, China's cotton does not have the same status and status in the world.

In the interview, a lot of brands often take the initiative to declare "our products are made of American cotton" and are proud of it. They claim that one hundred percent of them use domestic cotton.

Recently, at the grand garden of Shangri-La hotel in Beijing, the China Cotton Association's awarding ceremony of Chinese Cotton Logo has seen the future of China's cotton and its quality products, and this is also the correct name for China's cotton. They also have excellent and noble qualities.

Domestic cotton quality continues to improve

Guoxin Rural Technology Service Association is one of the first batch of enterprises that have been awarded the China Cotton Logo.

Guoxin, founded in 1984, has always been based on the development of the cotton industry to build the first cotton brand, Guoxin brand cotton.

And this brand is supported by its own Cotton Research Institute and 80 thousand acres of self owned cotton breeding farm.

Guoxin is the seed cotton that Hua cotton is directed by Guoxin Cotton Research Institute.

Produced by Shandong Xin Qiu Home Textile Co., Ltd.

Seed cotton is the top quality of cotton. This cotton only selects the best part in the middle part of the cotton plant, so as to ensure that the selected cotton has enough light, good maturity, fluffy, long fiber and luster.

High quality seed cotton also has a good humidity control. Under normal circumstances, fiber can absorb moisture from the surrounding air. Its moisture content is 8%~10%, which makes people feel soft and comfortable.

If the humidity of the cotton body increases and the ambient temperature is higher, the moisture content of the fiber will evaporate in large quantities to keep the cotton body in a state of water balance, and the human body feels very comfortable.

After long term research and cultivation of cotton varieties in China, the quality of cotton has been continuously improved, and the proportion of high-quality cotton has been significantly improved.

At the same time, China's cotton cultivation and consumption also maintain the world's first advantage -- the annual output of China's cotton is 6 million ~800 million tons, ranking first in the world, accounting for 30% of the world's total output. China's cotton consumption ranks first in the world, with annual consumption of about 10 million tons, accounting for 40% of world consumption. Moreover, China's textile and clothing output and export volume is the world's top, clothing exports account for 33% of the world's total, and textile exports account for 26% of the world's total.

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Gao Fang, executive vice president of the China Cotton Association, said in an interview with reporters: "the importance of China's cotton industry is obvious. It is a huge industry supported by 100 million cotton farmers, 20 million textile workers and millions of circulation workers."

Domestic cotton has its unique advantages.

Many people have misunderstandings in their understanding, and think that domestic cotton is inferior to imported cotton.

Actually, this is not the case, not only the high grade of foreign cotton, but also the high quality of Chinese cotton in the world.

In the interview, the reporter learned that compared with machine picked cotton, the traditional hand picking method of Chinese cotton growers will not damage the length of cotton fibers and the surface wax layer.

The cotton has the advantages of low impurity content, good color, high grade, less impurities, fiber length, neps and short fiber content.

Due to its unique natural conditions and large-scale and controllable irrigation system, Xinjiang is the most famous cotton producing base in the world.

The quality of Xinjiang cotton belongs to the top grade in the world.

The Shandong Zibo Lanyan Group Co Ltd, which received the award, adopted a large number of high-quality cotton in Xinjiang.

Lan Yan is the largest domestic cowboy production enterprise with spinning, weaving, dyeing and finishing and clothing. It is one of the ten strongest denim industry in the world and one of the 500 largest textile enterprises in the country. The main products are blue wild goose brand denim and cowboy leisure series clothing.

It produces 60 million meters denim every year, and has more than 1500 varieties of heavy, medium and light pounds. It produces 15 million pieces of cowboy leisure garments annually, and the product is awarded Oeko-Tex Standard 100 (green textile 100) certification and "China famous brand" title.

Lan Yan's clothing is made of pure cotton, and is popular with high quality and environmental protection.

The product is mainly based on the fashionable and leisure cowboy series. It is comfortable and relaxed, and has a simple style.

At the ceremony, representatives from the LAN Yan group said that China's cotton textile industry still has a long way to go in the process of becoming a strong cotton country in the process of "made in China" to "create China".

Although the number of products sold in the world is the first in the world, there are few world-class brands, and it is particularly urgent to enhance the gold content of China's cotton products.

In the past, with the expansion of volume expansion, China's textile enterprises began to focus on brands and products with high added value.

In foreign countries, we see that many Chinese cotton products are sold in supermarkets or even stalls, with low added value.

Therefore, we hope to enhance the added value of Chinese cotton products and enhance the awareness and status of high quality Chinese cotton products and garments in the world by actively participating in the promotion activities of China's Cotton Logo.

Beijing cotton field Textile Co., Ltd. produced the "cottonfield cotton field" brand 2208 Xinjiang combed cotton product, and was awarded the China Cotton Logo.

This product is also selected from the top grade cotton in Xinjiang producing area, which is combed through the combing process to produce combed yarn. The yarn is uniform in line, less impurity, glossy, long fiber length, and uses special tissue technology, fluffy texture and strong water absorbency. It is suitable for many kinds of skin.

Cotton Logo is not enough

The first batch of only 4 enterprises to sign the China Cotton Logo was awarded. For this reason, Gao Fang, executive vice president of the China Cotton Association, talked about how to maintain the credibility of China's Cotton Logo.

"In order to maintain the image and quality of China's Cotton Logo, our operation is non-profit.

After the comprehensive promotion in 2010, the relevant management institutions and systems have been established and improved.

With the formal awarding, logo promotion has entered a substantive stage, and the specific licensing has been progressively phased and phased.

For the question of how to prevent counterfeiting China's Cotton Logo, the reporter asked: "China's cotton logo should be set up with three heavy forgery, we also need to set up corresponding institutions to receive reports, counterfeit will be publicized on the blacklist, and the relevant government departments should be supported and strictly enforced."

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The China Cotton Association has put forward strict requirements for the use of the logo, such as the history of the production and operation of the raw cotton and cotton products for more than two years, and the good reputation of the market. The products must meet the specific quality, the cotton fiber content is over 95%, and the domestic cotton consumption must reach more than 60%, and after the national notarization inspection, the quality and appearance quality of the domestic product can reach the superior national standard or the industry standard; the twenty-fourth, twenty-fifth products must meet the GB18401-2003 direct contact with the skin type (B) ecological environmental protection index in the national textile basic safety technical specification.

The cotton association of China shall conduct qualification examination on the application enterprise, and the testing organization designated by the association shall inspect the declared products according to the technical requirements of the technical manual, issue the "China Cotton Logo application product inspection report", organize experts to inspect and evaluate the enterprise when necessary, and the China Cotton Association will decide whether to approve it according to the test report, the field inspection and the conclusion of the evaluation.

It is understood that the association also commissioned two national inspection centers and key state laboratories, the national fiber quality supervision and testing center and the Jiangsu provincial entry exit inspection and Quarantine Bureau's industrial product testing center, to test the products that apply for China's Cotton Logo, and the results of the test must comply with the specific quality requirements of the logo before allowing the use of the logo.

Licensing companies lock in high-end fashion

The birth of China's Cotton Logo will have a far-reaching impact on the development of China's cotton industry, so that China's cotton industry has its own brand and has the right to speak in the world's cotton industry.

"We hope to promote the overall development and upgrading of China's cotton industry by registering a quality trademark."

Gao Fang said.

According to Gao Fang, the promotion of China Cotton Logo aims at advocating the concept of environmental protection, building industry brand, promoting China's cotton industry, and promoting raw cotton and cotton production enterprises to strengthen quality management and integrity management, enhance the overall quality level of cotton and cotton products in China, and promote the healthy and sustainable development of cotton flower industry in China.

99% of China's cotton is hand picked cotton, its processing technology is simpler than machine picked cotton, fiber damage is small, fiber length is long and intensity is high.

However, since the cotton market has been liberalized, the overall quality of cotton has a downward trend. Mixed mixed grade and heterosexual fiber problems are more prominent, affecting the competitiveness of domestic cotton, which is not conducive to the development of the textile industry.

Many textile enterprises strongly appeal to enhance the level and image of China's cotton industry.

It is a matter of great concern for the textile industry to give priority to the use of domestic cotton and enhance the competitiveness of China's cotton textiles and clothing.

Through the registration of China Cotton Logo, the cotton association of China hopes to standardize the industry to improve the quality level and create high-quality brands.

China is not only a big producer of textile and clothing, but also a big consumer country. It should seize opportunities in the uncertain market, while stabilizing the export of textile and clothing, and at the same time, we should try our best to stimulate domestic consumption.

The promotion of China's Cotton Logo is conducive to forming a pattern of expanding domestic demand and stabilizing external demand.