The Cowboy Brand EVISU Is Officially Run By The Brand &Nbsp, And The New Products In Autumn And Winter Are Listed.

Since September 2011, EVISU -- the famous Japanese hall level.

EVISU will return to the classic brand image of Japan after its direct operation, emphasizing that the brand always adhered to the original spirit of classic retro jeans.

Since the creation of EVISU by Osaka designer HidehikoYamane in 1991, the brand has been honored as "palace grade jeans" with its original spirit of classic retro jeans, and the design and symbol of hand-painted seagull and highly interesting color and design.

Therefore, in order to strengthen the classic image, the proportion of goods will be adjusted accordingly after the brand direct operation. More than 70% of the products are Japanese and Asian versions with more traditional classic elements.

And raw jeans, Japanese raw materials, classic seagull LOGO, humorous and rebellious.

With the comprehensive pformation of brand management mode, EVISU brand will also make new planning and adjustment in China's market operation.

According to the new plan, the brand will strengthen its marketing efforts in the next 2-3 years and develop a new shop opening plan.

We plan to open direct stores in key cities and landmark buildings in China within one year, and complete the stores in key cities such as the first tier and second tier cities within three years.

Along with the successive opening of EVISU shops in various cities, the new storefront design effect will also be exposed in front of consumers.

It is believed that the development of EVISU will be more mature after the direct operation of the brand, which is conducive to the rapid expansion of the brand market, the refinement of the service standards, and the help of the enterprise's control over the quality, and the more careful management of the brand and the gradual pition to fine quality.

EVISU2011 autumn and winter new products have also been on the market, this Ji Xinpin is a unique design style to commemorate brand 20th anniversary and its cynicism and fashion break.

EVISU has three series of design elements for its clothing, including traditional (HERITAGE), military uniform (MILITARY) and WORKWEAR.

The traditional HERITAGE series commemorating the establishment of EVISU 20th anniversary is full of famous brand features and signs.

The main recommendations include the college wind coat, the "XX" Godhead cloth chapter and the "1991" playful design.

The MILITARY military uniform series uses a large number of skull and head patterns plus Pin-Up-Girl cartoons, military elements and street fashion.

WORKWEAR tooling series, which combines traditional American jeans and the essence of EVISU brand, pforms workers' clothing into fashion.

Twenty years of classic inheritance

In 2011, when the EVISU brand was set up 20th anniversary, since 1991, the brand has always maintained its original spirit of classic retro jeans, with its logo painted seagull pattern and rich color to create palace jeans.

To commemorate the brand 20th anniversary and highlight the unique design style of cynicism and fashion.

2011 in autumn and winter, EVISU injected three series of design elements into its costumes, including traditional (HERITAGE), military uniform (MILITARY) and WORKWEAR.

The avant-garde variety and retro design elements all reflect the reputation of EVISU palace.

HERITAGE: this series is used to commemorate the establishment of EVISU 20th anniversary. It has used a lot of famous brand features and symbols, such as the seagull LOGO, the word "Rong" and the humorous elements with unique brand characteristics.

This season's hot college jacket has added the "XX" Godhead cloth chapter and the "1991" playful design, so that the young college style and the retro nostalgia trend will complement each other.

The "1991" element also passed the brand year of 1991, echoing the 20th anniversary concept from 1991 to 2011, adding more commemorative value.

MILITARY:'s handsome military uniform is coming back! Not only that, EVISU used more and more skeletons and Pin-Up-Girl cartoons in the fall and winter of this season. It has military elements and cleverly blended with street fashion.

The "one God brand" badge and the double arrowhead mark on the arms are very uniform.

The thick knitted sweater, with the large size of the classic skeleton and POKER elements, is very strong.

WORKWEAR: this series of traditional American style jeans and the essence of the EVISU brand have pformed the workers' clothing into fashion, creating a concise and practical fashion dress.

Meticulous workmanship, capable of tailoring, simple and not simple.

Plain colors and simple patterns, simple and generous, and no lack of fashion sense, is absolutely classic evergreen.