Shanshan Group: Large Scale Operation Of Real Estate Clothing Is Completely Settled

Compared with those listed companies that focus on the main business, Shanshan Klc Holdings Ltd (hereinafter referred to as "Shanshan Holdings") has always been regarded as "not working properly" by the market. The first publicly traded company in China's apparel industry has also made a successful investment business. Shanshan is currently diversifying its investment business in various industries, including mining, banking, futures and new energy.

Recently, Zheng Yonggang, chairman of the board of directors of Shanshan holdings, said that it plans to achieve sales of 100 billion yuan by 2018. Besides the clothing industry, the commercial real estate business of the outlets will be one of its main businesses. Since the original brand of Shanshan has not been able to cover its industry, Shanshan Group also issued a new logo on that day. Shanshan Group hopes that "Shanshan" brand will become a synonym for "China business community".

The Chinese business community is a landmark event in the spanformation and upgrading of Zhejiang's private enterprises engaged in manufacturing. According to Zheng Yonggang, chief judge of Shanshan, China will be changing from the world factory to the world market in the next 30 years, and Shan Shan needs to integrate global resources to seize the opportunity of upgrading China's consumption.

Who says it is not real estate?

Shanshan holdings had previously operated land level development projects, such as Ningbo Shanshan Science Park, Zhongke Langfang science and Technology Valley, Wuhu Science Park and other science and technology parks, but Zheng Yonggang has repeatedly stressed that Shan Shan will not be involved in real estate projects. This "forbidden zone" is being broken with the opening of Ningbo outlets and the "Ningbo center" of the urban complex.

In September 23rd, Shanshan ooles Commercial Plaza, which was jointly developed by Shanshan Group holding Shanshan Group and Japan Mitsui realty Co., Ltd., opened in Ningbo, covering an area of about 120 thousand square meters, and about 130 domestic and foreign brands entered the commercial square.

"In fact, many outlets in China can not be called the real outlets, and half of China's outlets will be closed down. Shan Shan has the determination to achieve the highest level of every industry. Shan Shan wants to build a truly first-rate Chinese Oteri J. Zheng Yonggang said.

Zheng Yonggang is very optimistic about the opportunities arising from the spanformation and upgrading of China's consumption in the future. In Zheng Yonggang's eyes, the best one in the world is orce, the United States, and one of them is Japan's Mitsui. Both of them have come into contact with them. But Mitsui has seen the opportunities in the Chinese market and is willing to enter China, and Shan Shan has chosen to cooperate with Mitsui. Mitsui operates more than 10 Oteri J in Japan. It is one of the most professional operators in the world, and the benefits of Ningbo outlets are likely to be higher than that of other similar projects in China.

The opening of Ningbo Shan well outlets Business Plaza is the first comprehensive business project developed by Mitsui consortium in China. The more than 150 famous international brands including fashion, shoes and hats and accessories, including Burberry, Prada, Versace and many other first-rate brands, are all set up by the international brand.

In addition to Ningbo outlets, Shanshan is still planning other projects in the future, the next 10 years, Shanshan holdings also plans to build 15~20 Oteri J in the country.

On the same day, another Ningbo urban complex development project, which was launched by Shanshan Group, was also announced. The investors include Shanshan Group, Greentown group and Itochu (China) Group Limited, with a total investment of 9 billion 700 million yuan. Zheng Yonggang said, "Ningbo center" will include high-end modern shopping centers, ultra platinum five star hotels, international grade A office buildings and hotel style service apartments, mainly for high-end consumer groups to provide a comprehensive consumption place.

Clothes don't make money?

"In fact, 10 billion yuan has already been good for the clothing sector. The development of the urban complex, financial investment and high-tech materials are the main driving force to achieve the goal of 100 billion yuan," Zheng Yonggang said. "Our investment in Ningbo banks and other institutions is 1 billion yuan ~20 billion yuan after the listing. Making a garment factory earn a total of $30 million a year is already sweating."

"It's our pursuit to be a Chinese business community. Of course, we can't do it well. It's hard to say now. As a helmsman, I only do two things: one is to make decisions, the other is to select candidates, and everything else is to choose the best people to do." Zheng Yonggang said.

"My biggest wish is that when people see me, they will not say that this person is doing Western clothes, just like a man has grown up and people always mention his childhood." Zheng Yonggang said that Shanshan proposed to be a Chinese business community just hoping that everyone knows that Shanshan and other industries are doing well.

Shanshan Group's sales volume reached 14 billion 200 million yuan in 2010, and its total assets exceeded 16 billion 900 million yuan. In 2018, it hoped to reach 100 billion yuan. Shanshan stock is currently the main platform for the clothing business of Shanshan. In 1999, the income of clothing business of Shanshan Group was 782 million yuan, and in 2010, the clothing business income reached 1 billion 528 million yuan, an increase of about 95%.

In 2002, Shanshan stock began to set foot in the lithium battery business. Its revenue was only 51 million yuan. In 2010, the lithium battery business reached 1 billion 262 million yuan, an increase of 2374.5%.

Zheng Yonggang said that Shan Shan will not give up clothing business, and the future is ripe. In addition to its existing brand, Shan Shan will consider acquiring some first-line or second-line clothing brands in Europe to expand its main garment industry. However, the growth of clothing is slower. Compared with that, lithium battery, especially vehicle battery business, has a bright future. It is expected that the number of batteries will increase by tens of times and hundreds of times in the future.

More and more clothing enterprises rely on "doing nothing" to stimulate growth. Another clothing giant YOUNGOR 2011 semi annual report shows that in the first half of this year, the company's clothing business has developed well, achieving net profit of 400 million yuan, an increase of 23.88% over the same period last year. During the same period, the company's investment business achieved a net profit of 390 million yuan, an increase of 680.22% over the same period last year, much higher than that of the garment industry.