Under The Fashion Background, The Old Shoes Of Shoes Industry Will Be Changed Again.

Under the homogenization of all kinds of footwear fashion brands, some market groups began to miss those classic old brands.

At the same time, it also spawned the revival of "retro wind", which led to the reshaping and development of the old Chinese shoes such as "leap" and "back force".

As we all know, back shoes were a pair of "tide shoes" as early as 30 years ago.

As the earliest brand of rubber soles in China, in the 70s and 80s of last century, having a pair of back shoes is a symbol of "Chaozhou" among young people.

Back then, a pair of back shoes was almost 10 yuan, which is more expensive than a pair of Adidas or Nike shoes.

But for these old brands, after the baptism of time, if the product and service can not be innovating, the brand is at best a long time shell.

From this perspective, whether we can combine modern business rules with these old brands and achieve a delicate balance is the key to the rebirth of old brands.

To achieve this, we must solve two problems: persistence and change.

What we need to stick to is that the old brand can break through the time limit and remain for a long time in many years of operation, and what needs to be changed is to remove the old brand idea or product design, and no longer be conservative.

Further, the urgent task of remodeling old brands is to deal with the balance between brand value renewal and cultural inheritance.

In view of this, the old shoe brands such as "revival" and "force" need not only reshape the brand concept, but also involve systematic management of brand target groups, communication means and service networks.

And its core meaning is that the spirit persistence of the old brand should be fully integrated with the changes of the times, and changes can be carried out in order to achieve its epochal significance and brand value.

This is also the foundation for the long-term development of all shoe industry's old brands.