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The "Power Of Model" In Chinese Clothing Conference To Break The Operation Code Of Brand

2011/10/22 15:29:00 52

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On the afternoon of October 21, 2011, the "power of mode: the operation code of cracking the brand" was held at the Beijing International Hotel Convention Center.

Yang Dayun, President of UTA fashion group, Bai Yunhu, general manager of Shanghai Yuezhuang Mdt InfoTech Ltd, Wu Zhigang, President of marketing center of Shanghai Maison Cosmetics Co., Ltd., Ye Feng, Professor EMBA of Beijing Jiaotong University, Zheng Weiqing, general manager of Beijing Zhuang Sheng Guang Guang Department store, Chen Yongbin, general manager of Zhengzhou leading Clothing Co., Ltd. attended the meeting.

Yang Dayun, President of UTA fashion group

Yang Dayun, President of the UTA fashion group, said that when the inflation is prevalent and the economic situation is becoming more and more complex, clothing entrepreneurs will gather together to explore the brand.

Operate

"Password" and enterprise development strategy will give participants a unique feast of wisdom.

Bai Yunhu, general manager of Shanghai Yuet makeup Mdt InfoTech Ltd

Bai Yunhu, general manager of Shanghai Yuet makeup Mdt InfoTech Ltd, said that a good business model should eventually be implemented to the profitability of a single store.

He suggested that enterprises should pay attention to the main products as well.

Add-on

We should make good use of every inch of the shop space and raise the profit margin of a single store.

He believes that the era of "fast consumption" has arrived, and the successful operation mode of Watsons and other fast moving consumer goods enterprises is very helpful for clothing enterprises.

Wu Zhigang, President of Shanghai Maison Cosmetics Co., Ltd.

Wu Zhigang, President of the marketing center of Shanghai Mei song Cosmetics Co., Ltd., a cosmetics operator, also believes that there are many overlaps and similarities between cosmetic brand operation mode and clothing operation mode.

He believes that China has so many.

clothing

In the end, only a handful of brands can persist for 100 years.

Clothing enterprises should draw lessons from them and actively seize the opportunities for brand development.

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Li Guangdou, founder of Huasheng Zhi Ye brand marketing organization, Li Guangdou

Li Guangdou, founder of Huasheng Zhi ye Li Guangdou brand marketing organization, said that the brand is a symbol of identity. If enterprises want to improve their soft power, they should know how to tell stories.

He believes that clothing companies should actively move from manufacturing to manufacturing.

fashion

Industry pformation, strengthen brand and make characteristic products.

Ye Feng, Professor EMBA of Beijing Jiaotong University

Ye Feng, Professor of EMBA at Beijing Jiaotong University, said that garment enterprises should handle the interactive relationship between integration of industrial chains, integration of ecological circles and integration of variation circles.

He believes that the clothing industry is moving from decentralization to centralization, big enterprises will become bigger and bigger and form Big Macs, and the vitality of small enterprises will persist for a long time. In the future, the "elephant" and "ants" will exist together.

Zheng Weiqing, general manager of Beijing Zhuang Sheng Guang Guang Department Store

Zheng Weiqing, general manager of Beijing Zhuang Sheng Guang Guang Department store, analyzed the advantages and disadvantages of commercial stores such as hypermarkets, department stores and shopping centers.

He believes that familiarity with all kinds of commercial formats is conducive to the clothing enterprises in the strategic positioning of brand channels, based on the choice of the most suitable format for their own cooperation.

Chen Yongbin, general manager of Zhengzhou leading fashion Co., Ltd.

Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, summed up the speech contents of several speakers. He said, "the construction of enterprise mode must be positioned first, and then extended to product, price, channel, promotion and so on. Finally, we can build a unique mode suitable for the enterprise itself."