Jiaxing Textile, Clothing, Leather And Other Industries Lead The Upgrading Of Traditional Industries With Brand Strategy.

High value-added, high-tech content, explosive growth, occupy the "Smiling Curve" ends...

No, the traditional advantageous industries can also! But the traditional industry wants to "open new flowers to old trees", and "brand" leads pformation and upgrading.

Recently, Zhuo Weiming, director of the Jiaxing Municipal Commission of letters and commissions, listed ten typical cases of pformation and upgrading of traditional industries in the city: the pformation and upgrading of the traditional industries in the city: the pformation of e-commerce marketing mode, from a bag and bag OEM export manufacturing company to a leader in E-commerce in our city, with the most popular online brand mall; Yat Ying put fashion creativity into the clothing industry, completed the pformation of traditional industries; and Haili group, Haining leather...

These cases all come from traditional industries such as textile, chemical fiber, clothing, leather and so on, and brand development strategy is implemented without exception.

Licensing of traditional industries

Jiaxing is a big manufacturing city. The traditional industries in manufacturing sector mainly include textile, chemical fiber, clothing and so on.

"It is obviously unrealistic to completely eliminate traditional industries, and it is not necessary."

Zhuo Weiming believes that the key is to promote the upgrading and upgrading of traditional industries with advanced technology, pform traditional industries with information technology, create brands and increase added value.

The brand drive of traditional industry comes from the forced mechanism under the severe economic situation.

The seven traditional industries contributed nearly 70% of the industrial output of the whole city, but the growth of the total economy slowed down, and the constraints of resource elements intensified. The internal pressure of pformation and upgrading was increasing.

At the same time, the external conditions for the pformation and upgrading of traditional industries have been preliminarily equipped with many positive factors.

For example, faced with new opportunities brought about by technology, market and policy innovation, many enterprises in our city have innovative and enterprising spirit. These are the guarantee conditions and important resources to promote the pformation and upgrading of traditional industries.

In recent years, traditional industries in our city have been upgrading through structural adjustment, and pformation and upgrading have taken a solid step.

In the ten typical cases, there are brand enterprises such as Mai Bao, Ya Ying, Haili and so on.

For example, the development of Haining leather industry is characterized by regional clustering. The local government takes Haining leather city project as a breakthrough, and combines government planning and commercial operation to absorb the headquarters and R & D institutions of high-end leather enterprises at home and abroad, forming the agglomeration of the global brand of leather industry in Haining, and gradually developing into the "leather brand city".

Roccaff home textile is also a typical case of the pformation and upgrading of traditional industries through "branding".

At the beginning of the brand building, rokoff took the route of differentiation, which was different from that of the domestic textile company at that time. Rokraft confirmed the positioning of high-end brands in the home textile industry, no matter in the product image, style, quality and design, it was far higher than other home textile brands.

To this end, rokraft hired a designer from Italy to combine the Chinese and Western culture to create "luxury" in the home textile industry, leading the trend of home textiles with the advanced concept and unique style.

In order to enrich the brand structure and create diversified structure,

In the pformation of traditional industries, some enterprises have successfully created a "blue ocean", and more companies are exploring the way.

"In this process, we must promote the demonstration project of pformation and upgrading, firmly grasp the demonstration and driving effect of the successful cases, and guarantee the accurate, timely and effective institutional innovation as a guarantee to form a long-term mechanism to promote the pformation and upgrading of traditional industries, accelerate the cultivation of famous brand enterprises in traditional industries, start the regional brand of traditional industries, and enhance the market reputation and comprehensive competitiveness of our traditional textile products such as textiles, garments, leather and sweaters."

Zhuo Weiming said.